A data profile of the people who buy, follow and care about T-shirt in India — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 7,115,588 people in India.
T-shirt has an estimated audience of 7,115,588 people in India. 26.9% are female, 73.1% are male, average age 31.5. Top brand affinities: Men's clothing, Trousers, True Detective, Dress shirt, BTS.
Top brand affinities include Men's clothing, Trousers, True Detective, with strongest over-indexing on Men's clothing (2.47× the country average).
Demographically, the T-shirt audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
The typical T-shirt fan in India is more male, around 31.5 years old, with strong Extroversion tendencies and a notable affinity for Men's clothing.
The key figures that characterise the T-shirt profile in India.
26.9% are female, 73.1% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 31.5 |
| Estimated audience size | 7,115,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide T-shirt audience comes from India.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dress shirt | Fashion & Accessoires | 3.00× | ||
| 02 | Men's clothing | Fashion & Accessoires | 2.47× | ||
| 03 | Trousers | Fashion & Accessoires | 2.46× | ||
| 04 | Leggings | Fashion & Accessoires | 2.40× | ||
| 05 | Cashback reward program | Shopping | 2.35× | ||
| 06 | True Detective | Movies & TV | 2.11× | ||
| 07 | BTS | Music & Radio | 2.04× | ||
| 08 | Leather | Fashion & Accessoires | 2.04× | ||
| 09 | Genetics | Kids & Family | 1.96× | ||
| 10 | Drop shipping | Shopping | 1.91× | ||
| 11 | Cabinetry | Home & Garden | 1.73× | ||
| 12 | Hoodie | Fashion & Accessoires | 1.71× | ||
| 13 | Skirt | Fashion & Accessoires | 1.70× | ||
| 14 | Wedding dress | Fashion & Accessoires | 1.65× | ||
| 15 | Bracelet | Fashion & Accessoires | 1.63× | ||
| 16 | Young's | Food & Beverages | 1.62× | ||
| 17 | Necklace | Fashion & Accessoires | 1.62× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.61× | ||
| 19 | Outerwear | Fashion & Accessoires | 1.58× | ||
| 20 | Katrina Kaif | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.31× | |
| Luxury Orientation | PREMIUM | 1.30× | |
| Early Adopter Mentality | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Spirituality | BALANCE | 0.73× | |
| Tradition | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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