A data profile of the people who buy, follow and care about T-shirt in Argentina — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 1,422,628 people in Argentina.
T-shirt has an estimated audience of 1,422,628 people in Argentina. 59.4% are female, 40.6% are male, average age 35.0. Top brand affinities: Lacoste, Rip Curl, Levi Strauss & Co., Plus-size clothing, Under Armour.
Top brand affinities include Lacoste, Rip Curl, Levi Strauss & Co., with strongest over-indexing on Lacoste (1.6× the country average).
Demographically, the T-shirt audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical T-shirt fan in Argentina is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Lacoste.
The key figures that characterise the T-shirt profile in Argentina.
59.4% are female, 40.6% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 35.0 |
| Estimated audience size | 1,422,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide T-shirt audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Seth Rogen | Movies & TV | 1.93× | ||
| 02 | Outerwear | Fashion & Accessoires | 1.85× | ||
| 03 | Tom Brady | Sports | 1.85× | ||
| 04 | Nike+ | Sports | 1.69× | ||
| 05 | Activity tracker | Technology & Electronics | 1.69× | ||
| 06 | Ugg boots | Fashion & Accessoires | 1.67× | ||
| 07 | Southampton F.C. | Sports | 1.65× | ||
| 08 | Clothes iron | Fashion & Accessoires | 1.63× | ||
| 09 | Under Armour | Fashion & Accessoires | 1.61× | ||
| 10 | Lacoste | Fashion & Accessoires | 1.60× | ||
| 11 | DC Shoes | Fashion & Accessoires | 1.57× | ||
| 12 | Plus-size clothing | Fashion & Accessoires | 1.55× | ||
| 13 | Indiana Pacers | Sports | 1.55× | ||
| 14 | Miu Miu | Fashion & Accessoires | 1.55× | ||
| 15 | Rip Curl | Fashion & Accessoires | 1.54× | ||
| 16 | Urban Outfitters | Shopping | 1.53× | ||
| 17 | Uniqlo | Shopping | 1.53× | ||
| 18 | Social shopping | Shopping | 1.52× | ||
| 19 | Levi Strauss & Co. | Fashion & Accessoires | 1.51× | ||
| 20 | Crystal Palace F.C. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.35× | |
| Quality Awareness | PREMIUM | 1.15× | |
| Price Sensitivity | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Mindfulness | BALANCE | 0.76× | |
| Career Orientation | POWER | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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