A data profile of the people who buy, follow and care about T-shirt in Netherlands — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 2,483,470 people in Netherlands.
T-shirt has an estimated audience of 2,483,470 people in Netherlands. 62.6% are female, 37.4% are male, average age 45.1. Top brand affinities: Jumbo (supermarket), WhatsApp, Hornbach, Shoes, Canada.
Top brand affinities include Jumbo (supermarket), WhatsApp, Hornbach, with strongest over-indexing on Jumbo (supermarket) (1.66× the country average).
Demographically, the T-shirt audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Extroversion, Indulgence.
The typical T-shirt fan in Netherlands is more female, around 45.1 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the T-shirt profile in Netherlands.
62.6% are female, 37.4% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.1 |
| Estimated audience size | 2,483,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide T-shirt audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Black Friday (shopping) | Shopping | 2.46× | ||
| 02 | Walking | Sports | 1.99× | ||
| 03 | Tattoos | Fashion & Accessoires | 1.83× | ||
| 04 | Internet & Social Media | 1.77× | |||
| 05 | Etos | Health | 1.69× | ||
| 06 | Hair products | Beauty & Wellness | 1.69× | ||
| 07 | Happiness | Health | 1.67× | ||
| 08 | Jumbo (supermarket) | Shopping | 1.66× | ||
| 09 | Toys | Games | 1.63× | ||
| 10 | TUI | Travel & Leisure | 1.63× | ||
| 11 | Canada | Travel & Leisure | 1.62× | ||
| 12 | Belgium | Travel & Leisure | 1.61× | ||
| 13 | Internet & Social Media | 1.60× | |||
| 14 | Psychology | Business & Career | 1.60× | ||
| 15 | Hornbach | Shopping | 1.58× | ||
| 16 | Dogs | Pets & Animals | 1.55× | ||
| 17 | Kitchen | Home & Garden | 1.55× | ||
| 18 | Family | Kids & Family | 1.51× | ||
| 19 | Bars | Travel & Leisure | 1.51× | ||
| 20 | Shoes | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.60× | |
| Indulgence | JOY | 1.42× | |
| Risk Appetite | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.90× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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