T-shirt Audience in United States
T-shirt has an estimated audience of 62,377,445 people in United States. 57.2% are female, 42.8% are male, average age 42.6. Top brand affinities: Goop, Governor of Michigan, Wok, Grinch, Google Home.
Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (14.85× the country average). Demographically, the T-shirt audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Category: Fashion & Accessoires · Type: Topic
Demographics of T-shirt fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.6 |
| Estimated audience size | 62,377,445 |
Audience persona
The typical T-shirt fan in United States is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 14.85× | Internet & Social Media |
| Governor of Michigan | 16.31× | Politics & Society |
| Wok | 13.04× | Food & Beverages |
| Grinch | 7.42× | Movies & TV |
| Google Home | 11.27× | Technology & Electronics |
| Vocal harmony | 7.86× | Music & Radio |
| Hibachi | 12.67× | Food & Beverages |
| headspace | 14.99× | Health |
| Cherish (group) | 16.6× | Music & Radio |
| Grace Slick | 13.06× | Music & Radio |
| Elsword | 23.57× | Games |
| No Escape (1994 film) | 14.59× | Movies & TV |
| Fairy godmother | 9.18× | Literature |
| Hipster | 10.95× | Politics & Society |
| TV Fanatic | 11.59× | Movies & TV |
| Israel | 2.29× | Travel & Leisure |
| Kikar HaShabbat | 17.65× | News |
| El Paso County, Colorado | 13.55× | Travel & Leisure |
| Gift registry | 13.65× | Kids & Family |
| Guitarist (magazine) | 11.79× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.48 |
| Price Sensitivity | PREMIUM | 1.04 |
| Creativity | OPEN | 1.02 |
| Sustainability | BALANCE | 1.01 |
| Individualism | JOY | 1 |
| Social Media Usage | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
See T-shirt audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.