Rascasse Audience Intelligence

T-shirt Audience in United States

A data profile of the people who buy, follow and care about T-shirt in United States — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 62,377,445 people in United States.

#199among Topic in United States#10in Fashion & Accessoires

The average T-shirt fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Men's clothing, Trousers, Tattoos, with strongest over-indexing on Men's clothing (1.66× the country average).

Demographically, the T-shirt audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical T-shirt fan in United States is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Men's clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the T-shirt profile in United States.

Audience size
62.4M
in United States
Gender
57.2%♀
42.8% male
Age
42.6
average years
Country rank
#268
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of T-shirt fans

57.2% are female, 42.8% are male, average age 42.6.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for T-shirt audience in United States
MetricValue
Female57.2%
Male42.8%
Average age42.6
Estimated audience size62,377,445
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the T-shirt audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

24.1%

of the worldwide T-shirt audience comes from United States.

Worldwide audience distribution share by country for T-shirt
CountryShare
United States24.1%
United Kingdom4.9%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the T-shirt audience in United States is strongest.

Fig. 05

Top regions by affinity

T-shirt fans by region: top regions in United States
#RegionReachAffinity×
01California~9M1.28×
02Texas~6.5M1.23×
03New York~4.5M1.22×
04New Jersey~2M1.20×
05Georgia~2.5M1.18×
06Utah~600K1.12×
07Hawaii~300K1.12×
08Illinois~2.5M1.11×
09Washington~1.5M1.11×
10Mississippi~600K1.11×
11Kansas~500K1.11×
12Alabama~900K1.09×
13Louisiana~900K1.09×
14Virginia~1.5M1.08×
15Oregon~800K1.07×
16Pennsylvania~2M1.06×
17Massachusetts~1.5M1.06×
18Arkansas~500K1.06×
19Missouri~1M1.05×
20South Carolina~1M1.05×
21Florida~4.5M1.04×
22North Carolina~2M1.03×
23Maryland~1M1.02×
24Indiana~1M1.01×
25Oklahoma~700K1.01×
26Connecticut~600K1.01×
27Tennessee~1.5M1.00×
28Ohio~2M0.99×
29Arizona~1.5M0.99×
30Nebraska~300K0.99×
31Minnesota~900K0.98×
32Delaware~200K0.98×
33Kentucky~800K0.97×
34Michigan~1.5M0.96×
35South Dakota~100K0.96×
36Wisconsin~900K0.94×
37North Dakota~100K0.92×
38Iowa~500K0.91×
39West Virginia~300K0.89×
40Maine~200K0.89×
41Vermont~100K0.89×
42Nevada~500K0.88×
43New Mexico~300K0.88×
44Rhode Island~200K0.88×
45Colorado~900K0.87×
46Idaho~300K0.87×
47Montana~100K0.85×
48New Hampshire~200K0.84×
49Washington, District of Columbia~200K0.82×
50Alaska~100K0.81×
Fig. 06

Affinity by region

Affinity by region — T-shirt, United States
0.81×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the T-shirt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for T-shirt audience
#·InterestCategoryAffinity×
01BlanketHome & Garden2.13×
02Made in USABusiness & Career1.97×
03Real propertyHome & Garden1.89×
04TrousersFashion & Accessoires1.77×
05OtakuLiterature1.71×
06Men's clothingFashion & Accessoires1.66×
07CrochetHome & Garden1.64×
08WholesaleFashion & Accessoires1.62×
09Movie theaterMovies & TV1.57×
10Western wearFashion & Accessoires1.56×
11Cyber MondayShopping1.56×
12TattoosFashion & Accessoires1.55×
13Swimming poolSports1.55×
14SkirtFashion & Accessoires1.55×
15Talk radioMusic & Radio1.53×
16Britney SpearsMusic & Radio1.51×
17Acoustic guitarMusic & Radio1.51×
18FandomLiterature1.51×
19Black Friday (shopping)Shopping1.50×
20HatFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the T-shirt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by T-shirt audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.40×
Price SensitivityPREMIUM1.20×
IndividualismJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by T-shirt audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Luxury OrientationPREMIUM0.88×
Urban LifestyleOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does T-shirt have in United States?

T-shirt has an estimated audience of 62,377,445 people in United States, concentrated in California and Texas.

02

What is the gender split and age of T-shirt fans?

57.2% of T-shirt fans are female, 42.8% are male, with an average age of 42.6 years.

03

Which brands do T-shirt fans like most?

T-shirt fans show strongest brand affinity for Men's clothing (1.66×), Trousers (1.77×), and Tattoos (1.55×) over the country average.

04

Where do T-shirt fans live in United States?

T-shirt fans in United States are most concentrated in California (reach ~9M), Texas (reach ~6.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do T-shirt fans also like?

Beyond T-shirt itself, the audience over-indexes on Trousers (1.77×), Tattoos (1.55×), Real property (1.89×), and Made in USA (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See T-shirt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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