Wholesale Audience in United States

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Wholesale has an estimated audience of 22,225,514 people in United States. 55.6% are female, 44.4% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: EBay, Wine, Money, Lowe's, Kitchen.

The average Wholesale fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include EBay, Wine, Money, with strongest over-indexing on EBay (1.78× the country average). Demographically, the Wholesale audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Wholesale fans

Demographic split for Wholesale audience in United States
MetricValue
Female55.6%
Male44.4%
Average age42.9
Estimated audience size22,225,514

Audience persona

The typical Wholesale fan in United States is more female, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for EBay.

Top regions in United States

Top regions ranked by reach for Wholesale in United States
RegionReachAffinity
California3,184,0291.3×
Texas2,674,9261.4×
Florida2,354,0691.56×
New York1,647,6731.33×
Georgia976,7291.43×
Illinois865,7131.17×
North Carolina799,1881.2×
Ohio795,9451.16×
Pennsylvania763,7641.02×
New Jersey650,7901.15×
Michigan585,7781.01×
South Carolina543,1391.62×
Tennessee533,0921.2×
Virginia513,1250.95×
Arizona482,5061.06×
Louisiana399,3331.39×
Indiana392,2930.97×
Massachusetts388,2970.89×
Washington386,3340.87×
Maryland363,5720.95×
Alabama361,0581.16×
Missouri351,3840.98×
Kentucky319,3301.15×
Mississippi315,9201.73×
Colorado276,2210.79×
Arkansas272,7931.49×
Wisconsin253,0480.76×
Minnesota245,4530.77×
Oklahoma244,4030.99×
Connecticut221,6180.99×
Oregon217,7980.85×
Nevada198,5530.92×
Utah175,5450.88×
Kansas140,5490.8×
Iowa139,5480.76×
Hawaii127,7841.34×
West Virginia104,3231.01×
New Mexico91,1990.82×
Nebraska87,3880.78×
Idaho77,9280.7×
Washington, District of Columbia64,9510.97×
New Hampshire58,3090.67×
Rhode Island55,7760.79×
Maine55,7420.7×
Delaware53,2630.87×
Montana36,7060.6×
South Dakota30,8100.6×
North Dakota30,5540.67×
Alaska27,8500.59×
Vermont22,8790.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wholesale audience
BrandAffinityCategory
EBay1.78×Shopping
Wine1.7×Food & Beverages
Money1.56×Business & Career
Lowe's1.67×Shopping
Kitchen1.56×Home & Garden
Google Drive1.89×Technology & Electronics
Airbnb1.74×Travel & Leisure
Home Appliances1.81×Home & Garden
Toys1.66×Games
Dollar General1.7×Shopping
Beauty salons1.6×Beauty & Wellness
Kohl's1.62×Shopping
Nordstrom1.8×Shopping
Apartment1.76×Business & Career
Texas Roadhouse1.69×Food & Beverages
Undergarment1.81×Fashion & Accessoires
Desserts1.63×Food & Beverages
Dresses1.63×Fashion & Accessoires
Sephora1.77×Shopping
T-shirt1.62×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wholesale audience
TraitClusterScore
Price SensitivityPREMIUM1.39
ExtroversionTHRILL1.26
Family OrientationCONSERVATISM1.17
Quality AwarenessPREMIUM1.17
DIY MentalityTHRILL1.15
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Wholesale
CountryShare
United States10.8%
Brazil8.5%
China5.8%

See Wholesale audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Wholesale have in United States?

Wholesale has an estimated audience of 22,225,514 people in United States, concentrated in California and Texas.

What is the gender split and age of Wholesale fans?

55.6% of Wholesale fans are female, 44.4% are male, with an average age of 42.9 years.

Which brands do Wholesale fans like most?

Wholesale fans show strongest brand affinity for EBay (1.78×), Wine (1.7×), and Money (1.56×) over the country average.

Where do Wholesale fans live in United States?

Wholesale fans in United States are most concentrated in California (reach 3,184,029), Texas (reach 2,674,926), and Florida (reach 2,354,069). These three regions account for the largest share of the active audience.

What other brands do Wholesale fans also like?

Beyond Wholesale itself, the audience over-indexes on Wine (1.7×), Money (1.56×), Lowe's (1.67×), and Kitchen (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wholesale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.