A data profile of the people who buy, follow and care about Wholesale in India — modelled from more than twelve digital signal sources. Wholesale has an estimated audience of 7,691,801 people in India.
The average Wholesale fan in India is 35.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Comedy movies, Dance, Motivation, with strongest over-indexing on Comedy movies (1.51× the country average).
Demographically, the Wholesale audience skews more male with an average age of 35.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Wholesale fan in India is more male, around 35.5 years old, with strong DIY Mentality tendencies and a notable affinity for Comedy movies.
The key figures that characterise the Wholesale profile in India.
29.4% are female, 70.6% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 35.5 |
| Estimated audience size | 7,691,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 33% | |
| 30-39 | 24% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Wholesale audience comes from India.
| Country | Share |
|---|---|
| United States | 10.8% |
| Brazil | 8.5% |
| China | 5.8% |
Where the Wholesale audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~300K | 1.49× | |
| 02 | Maharashtra | ~500K | 1.32× | |
| 03 | Arunachal Pradesh | ~6K | 1.21× | |
| 04 | Goa | ~10K | 1.19× | |
| 05 | Kerala | ~100K | 1.15× | |
| 06 | Assam | ~90K | 1.15× | |
| 07 | Karnataka | ~200K | 1.10× | |
| 08 | Chhattisgarh | ~50K | 1.09× | |
| 09 | Manipur | ~10K | 1.07× | |
| 10 | Madhya Pradesh | ~200K | 1.05× | |
| 11 | Andhra Pradesh | ~100K | 1.04× | |
| 12 | Jharkhand | ~70K | 1.04× | |
| 13 | Tamil Nadu | ~200K | 1.03× | |
| 14 | Punjab (region) | ~100K | 1.03× | |
| 15 | Rajasthan | ~200K | 1.02× | |
| 16 | Nagaland | ~5K | 1.02× | |
| 17 | Telangana | ~100K | 0.96× | |
| 18 | Tripura | ~10K | 0.96× | |
| 19 | Mizoram | ~5K | 0.96× | |
| 20 | Uttarakhand | ~40K | 0.95× | |
| 21 | Sikkim | ~3K | 0.92× | |
| 22 | Meghalaya | ~7K | 0.91× | |
| 23 | Uttar Pradesh | ~300K | 0.86× | |
| 24 | West Bengal | ~200K | 0.84× | |
| 25 | Haryana | ~80K | 0.82× | |
| 26 | Himachal Pradesh | ~30K | 0.82× | |
| 27 | Bihar | ~100K | 0.77× | |
| 28 | Odisha | ~60K | 0.77× | |
| 29 | Jammu and Kashmir | ~30K | 0.76× |
The strongest cross-interests of the Wholesale audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mehndi | Fashion & Accessoires | 1.86× | ||
| 02 | Bhojpuri language | Politics & Society | 1.83× | ||
| 03 | Motivational speaking | Business & Career | 1.82× | ||
| 04 | Internet celebrity | Internet & Social Media | 1.80× | ||
| 05 | Fishing reel | Sports | 1.77× | ||
| 06 | Photographer | Technology & Electronics | 1.62× | ||
| 07 | Manufacturing | Business & Career | 1.61× | ||
| 08 | Shorts | Fashion & Accessoires | 1.61× | ||
| 09 | Motivation | Business & Career | 1.60× | ||
| 10 | Bank of India | Business & Career | 1.60× | ||
| 11 | Dance | Business & Career | 1.59× | ||
| 12 | Astrology | Health | 1.59× | ||
| 13 | Joke | Literature | 1.58× | ||
| 14 | Kitchen | Home & Garden | 1.56× | ||
| 15 | Activism | Politics & Society | 1.55× | ||
| 16 | Viral video | Internet & Social Media | 1.54× | ||
| 17 | Foodie | Food & Beverages | 1.53× | ||
| 18 | Comedy movies | Movies & TV | 1.51× | ||
| 19 | Recipes | Food & Beverages | 1.51× | ||
| 20 | Agriculture | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.20× | |
| Community Orientation | OPEN | 1.16× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Spirituality | BALANCE | 0.78× | |
| Urban Lifestyle | OPEN | 0.78× |
Wholesale has an estimated audience of 7,691,801 people in India, concentrated in Maharashtra and Uttar Pradesh.
29.4% of Wholesale fans are female, 70.6% are male, with an average age of 35.5 years.
Wholesale fans show strongest brand affinity for Comedy movies (1.51×), Dance (1.59×), and Motivation (1.6×) over the country average.
Wholesale fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~300K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Wholesale itself, the audience over-indexes on Dance (1.59×), Motivation (1.6×), Bhojpuri language (1.83×), and Recipes (1.51×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wholesale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.