Wholesale Audience in Germany
Wholesale has an estimated audience of 3,800,318 people in Germany. 54.2% are female, 45.8% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moda Feminina, Damascus, Homs, Aleppo, Reseller.
The average Wholesale fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moda Feminina, Damascus, Homs, with strongest over-indexing on Moda Feminina (4.93× the country average). Demographically, the Wholesale audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Wholesale fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 39.8 |
| Estimated audience size | 3,800,318 |
Audience persona
The typical Wholesale fan in Germany is balanced, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Moda Feminina.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,015,201 | 1.22× |
| Bayern | 667,160 | 1.09× |
| Baden-Württemberg | 542,766 | 1.05× |
| Niedersachsen | 388,685 | 1.05× |
| Hessen | 263,686 | 0.91× |
| Sachsen | 217,096 | 1.16× |
| Rheinland-Pfalz | 182,088 | 0.96× |
| Berlin | 161,548 | 0.95× |
| Schleswig-Holstein | 139,633 | 1.02× |
| Brandenburg | 123,638 | 1.05× |
| Sachsen-Anhalt | 98,075 | 1× |
| Hamburg | 93,758 | 1.09× |
| Thüringen | 90,924 | 0.94× |
| Mecklenburg-Vorpommern | 66,676 | 0.92× |
| Saarland | 39,342 | 0.84× |
| Bremen | 24,181 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moda Feminina | 4.93× | Fashion & Accessoires |
| Damascus | 3.64× | Travel & Leisure |
| Homs | 4.37× | Travel & Leisure |
| Aleppo | 4.05× | Travel & Leisure |
| Reseller | 4.68× | Shopping |
| Discounting | 2.42× | Shopping |
| Sales promotion | 1.83× | Shopping |
| Price | 1.79× | Shopping |
| Electronic (band) | 3.4× | Music & Radio |
| Syrian cuisine | 3.72× | Food & Beverages |
| Pajamas | 2.97× | Fashion & Accessoires |
| C&A | 1.58× | Shopping |
| Temu | 1.58× | Shopping |
| Living room | 1.54× | Home & Garden |
| Discounts and allowances | 1.63× | Shopping |
| Zara | 1.59× | Shopping |
| Coat (clothing) | 2.15× | Fashion & Accessoires |
| Brassiere | 2.14× | Food & Beverages |
| Shawl | 2.92× | Fashion & Accessoires |
| Skirt | 1.52× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.64 |
| Indulgence | JOY | 1.4 |
| Sports Activity | POWER | 1.3 |
| DIY Mentality | THRILL | 1.29 |
| Luxury Orientation | PREMIUM | 1.26 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.8% |
| Brazil | 8.5% |
| China | 5.8% |
See Wholesale audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wholesale have in Germany?
Wholesale has an estimated audience of 3,800,318 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wholesale fans?
54.2% of Wholesale fans are female, 45.8% are male, with an average age of 39.8 years.
Which brands do Wholesale fans like most?
Wholesale fans show strongest brand affinity for Moda Feminina (4.93×), Damascus (3.64×), and Homs (4.37×) over the country average.
Where do Wholesale fans live in Germany?
Wholesale fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,015,201), Bayern (reach 667,160), and Baden-Württemberg (reach 542,766). These three regions account for the largest share of the active audience.
What other brands do Wholesale fans also like?
Beyond Wholesale itself, the audience over-indexes on Damascus (3.64×), Homs (4.37×), Aleppo (4.05×), and Reseller (4.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wholesale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.