Wholesale Audience in Germany
A data profile of the people who buy, follow and care about Wholesale in Germany — modelled from more than twelve digital signal sources. Wholesale has an estimated audience of 3,800,318 people in Germany.
The average Wholesale fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Moda Feminina, Damascus, Homs, with strongest over-indexing on Moda Feminina (4.93× the country average).
Demographically, the Wholesale audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wholesale fan in Germany is balanced, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Moda Feminina.
At a glance
The key figures that characterise the Wholesale profile in Germany.
Search interest · 12-month trend
Demographics of Wholesale fans
54.2% are female, 45.8% are male, average age 39.8.
Gender split
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 39.8 |
| Estimated audience size | 3,800,318 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Wholesale audience comes from Germany.
| Country | Share |
|---|---|
| United States | 10.8% |
| Brazil | 8.5% |
| China | 5.8% |
Geography
Where the Wholesale audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~1M | 1.20× | |
| 02 | Hamburg | ~100K | 1.11× | |
| 03 | Sachsen | ~200K | 1.10× | |
| 04 | Bayern | ~700K | 1.07× | |
| 05 | Berlin | ~200K | 1.07× | |
| 06 | Niedersachsen | ~400K | 1.04× | |
| 07 | Sachsen-Anhalt | ~100K | 1.02× | |
| 08 | Baden-Württemberg | ~500K | 1.01× | |
| 09 | Hessen | ~300K | 1.01× | |
| 10 | Schleswig-Holstein | ~100K | 1.01× | |
| 11 | Brandenburg | ~100K | 1.01× | |
| 12 | Rheinland-Pfalz | ~200K | 0.98× | |
| 13 | Thüringen | ~90K | 0.95× | |
| 14 | Mecklenburg-Vorpommern | ~70K | 0.93× | |
| 15 | Saarland | ~40K | 0.88× | |
| 16 | Bremen | ~30K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wholesale audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moda Feminina | Fashion & Accessoires | 4.93× | ||
| 02 | Reseller | Shopping | 4.68× | ||
| 03 | Homs | Travel & Leisure | 4.37× | ||
| 04 | Aleppo | Travel & Leisure | 4.05× | ||
| 05 | Syrian cuisine | Food & Beverages | 3.72× | ||
| 06 | Damascus | Travel & Leisure | 3.64× | ||
| 07 | Electronic (band) | Music & Radio | 3.40× | ||
| 08 | Pajamas | Fashion & Accessoires | 2.97× | ||
| 09 | Shawl | Fashion & Accessoires | 2.92× | ||
| 10 | Discounting | Shopping | 2.42× | ||
| 11 | Coat (clothing) | Fashion & Accessoires | 2.15× | ||
| 12 | Brassiere | Food & Beverages | 2.14× | ||
| 13 | Sales promotion | Shopping | 1.83× | ||
| 14 | Price | Shopping | 1.79× | ||
| 15 | Discounts and allowances | Shopping | 1.63× | ||
| 16 | Zara | Shopping | 1.59× | ||
| 17 | Temu | Shopping | 1.58× | ||
| 18 | C&A | Shopping | 1.58× | ||
| 19 | Living room | Home & Garden | 1.54× | ||
| 20 | Skirt | Fashion & Accessoires | 1.52× |
Personality of the Wholesale audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.34× | |
| Creativity | OPEN | 1.24× | |
| Indulgence | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Tradition | CONSERVATISM | 0.90× | |
| Pet Ownership | JOY | 0.91× |
Frequently asked questions
How many fans does Wholesale have in Germany?
Wholesale has an estimated audience of 3,800,318 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wholesale fans?
54.2% of Wholesale fans are female, 45.8% are male, with an average age of 39.8 years.
Which brands do Wholesale fans like most?
Wholesale fans show strongest brand affinity for Moda Feminina (4.93×), Damascus (3.64×), and Homs (4.37×) over the country average.
Where do Wholesale fans live in Germany?
Wholesale fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Wholesale fans also like?
Beyond Wholesale itself, the audience over-indexes on Damascus (3.64×), Homs (4.37×), Aleppo (4.05×), and Reseller (4.68×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wholesale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.