Rascasse Audience Intelligence

Reseller Audience in Germany

Name: Reseller — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Reseller in Germany — modelled from more than twelve digital signal sources. Reseller has an estimated audience of 1,618,613 people in Germany.

#2285among Topic in Germany #151in Shopping

The average Reseller fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Air Wick, Polo Ralph Lauren, OLX, with strongest over-indexing on Air Wick (52.64× the country average).

Demographically, the Reseller audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Reseller fan in Germany is more female, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Air Wick.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reseller profile in Germany.

Audience size

1.6M

in Germany

Gender

63.4%♀

36.6% male

Age

38.5

average years

Country rank

#4149

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Reseller fans

63.4% are female, 36.6% are male, average age 38.5.

Fig. 02

Gender split

63.4%

Female

36.6%

Male

Demographic split for Reseller audience in Germany
Metric	Value
Female	63.4%
Male	36.6%
Average age	38.5
Estimated audience size	1,618,613

Fig. 03

Age distribution

Age distribution of the Reseller audience in Germany
Age bracket	Share	%
16-19		21%
20-29		20%
30-39		20%
40-49		21%
50+		18%

Fig. 04

Worldwide distribution

2.5%

of the worldwide Reseller audience comes from Germany.

Worldwide audience distribution share by country for Reseller
Country	Share
Brazil	21.7%
Indonesia	11.8%
United States	11.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reseller audience in Germany is strongest.

Fig. 05

Top regions by affinity

Reseller fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~100K	1.15×
02	Niedersachsen	~200K	1.11×
03	Nordrhein-Westfalen	~400K	1.07×
04	Schleswig-Holstein	~60K	1.07×
05	Baden-Württemberg	~200K	1.06×
06	Bayern	~300K	1.04×
07	Rheinland-Pfalz	~80K	1.03×
08	Hamburg	~40K	1.03×
09	Berlin	~70K	1.01×
10	Bremen	~10K	1.01×
11	Brandenburg	~50K	0.98×
12	Saarland	~20K	0.98×
13	Sachsen	~80K	0.96×
14	Thüringen	~40K	0.91×
15	Sachsen-Anhalt	~40K	0.89×
16	Mecklenburg-Vorpommern	~30K	0.88×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reseller audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reseller audience
#	Interest	Category	×
01	Air Wick	Home & Garden	52.64×
02	Vileda	Home & Garden	18.58×
03	Arezzo	Travel & Leisure	16.25×
04	Digital printing	Arts & Culture	11.62×
05	Chiara Ferragni	Fashion & Accessoires	11.05×
06	OLX	Shopping	10.95×
07	Group buying	Shopping	9.40×
08	Bespoke tailoring	Fashion & Accessoires	7.95×
09	Polo Ralph Lauren	Fashion & Accessoires	7.89×
10	Dairy	Food & Beverages	7.35×
11	Soap	Beauty & Wellness	6.07×
12	Wholesale	Fashion & Accessoires	4.68×
13	Succulent plant	Home & Garden	4.47×
14	Skyscanner	Travel & Leisure	4.22×
15	Hair conditioner	Beauty & Wellness	4.09×
16	Snapchat	Internet & Social Media	3.94×
17	Flowering plant	Home & Garden	3.92×
18	Tour de France	Sports	3.83×
19	Airbnb	Travel & Leisure	2.32×
20	FIFA World Cup	Sports	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reseller audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Reseller audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	2.38×
Extroversion	THRILL	1.83×
Risk Appetite	THRILL	1.81×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Reseller audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.51×
Family Orientation	CONSERVATISM	0.65×
Healthy Lifestyle	BALANCE	0.71×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Reseller have in Germany?

Reseller has an estimated audience of 1,618,613 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Reseller fans?

63.4% of Reseller fans are female, 36.6% are male, with an average age of 38.5 years.

Which brands do Reseller fans like most?

Reseller fans show strongest brand affinity for Air Wick (52.64×), Polo Ralph Lauren (7.89×), and OLX (10.95×) over the country average.

Where do Reseller fans live in Germany?

Reseller fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Reseller fans also like?

Beyond Reseller itself, the audience over-indexes on Polo Ralph Lauren (7.89×), OLX (10.95×), Dairy (7.35×), and Arezzo (16.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Reseller audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Reseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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