Reseller Audience in Germany
Reseller has an estimated audience of 1,618,613 people in Germany. 63.4% are female, 36.6% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commercial mortgage, Dog breed, Saving, Gil Ofarim, Cachorro.
The average Reseller fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commercial mortgage, Dog breed, Saving, with strongest over-indexing on Commercial mortgage (5.38× the country average). Demographically, the Reseller audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Reseller fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 38.5 |
| Estimated audience size | 1,618,613 |
Audience persona
The typical Reseller fan in Germany is more female, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for Commercial mortgage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 386,133 | 1.09× |
| Bayern | 284,323 | 1.09× |
| Baden-Württemberg | 238,376 | 1.08× |
| Niedersachsen | 182,322 | 1.16× |
| Hessen | 148,297 | 1.2× |
| Rheinland-Pfalz | 83,033 | 1.02× |
| Berlin | 78,358 | 1.08× |
| Sachsen | 74,778 | 0.94× |
| Schleswig-Holstein | 62,406 | 1.07× |
| Brandenburg | 49,014 | 0.98× |
| Hamburg | 39,156 | 1.07× |
| Thüringen | 33,609 | 0.81× |
| Sachsen-Anhalt | 32,894 | 0.78× |
| Mecklenburg-Vorpommern | 22,254 | 0.72× |
| Saarland | 18,804 | 0.95× |
| Bremen | 13,026 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commercial mortgage | 5.38× | Business & Career |
| Dog breed | 1.96× | Pets & Animals |
| Saving | 2.63× | Business & Career |
| Gil Ofarim | 2.21× | Music & Radio |
| Cachorro | 4.89× | Pets & Animals |
| Progressive rock | 1.83× | Music & Radio |
| Collectable | 1.61× | Kids & Family |
| Handmade Gifts | 1.77× | Kids & Family |
| MS Mode | 5.55× | Fashion & Accessoires |
| 3D printing | 1.71× | Technology & Electronics |
| Ireen Sheer | 2.16× | Music & Radio |
| Kippah | 3.51× | Fashion & Accessoires |
| Women's empowerment | 2.62× | Politics & Society |
| Icon (magazine) | 1.76× | Arts & Culture |
| Jaguar F-Pace | 4.37× | Cars & Mobility |
| Natural rubber | 1.54× | Cars & Mobility |
| Nationality | 1.9× | Politics & Society |
| The Hurlingham Club | 12.07× | Travel & Leisure |
| Google Home | 3.56× | Technology & Electronics |
| Leibniz-Keks | 5.33× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.98 |
| Quality Awareness | PREMIUM | 1.97 |
| Travelling | THRILL | 1.74 |
| Sports Activity | POWER | 1.72 |
| LGBTQ+ Identity | OPEN | 1.68 |
| Extroversion | THRILL | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.7% |
| Indonesia | 11.8% |
| United States | 11.4% |
See Reseller audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Reseller have in Germany?
Reseller has an estimated audience of 1,618,613 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Reseller fans?
63.4% of Reseller fans are female, 36.6% are male, with an average age of 38.5 years.
Which brands do Reseller fans like most?
Reseller fans show strongest brand affinity for Commercial mortgage (5.38×), Dog breed (1.96×), and Saving (2.63×) over the country average.
Where do Reseller fans live in Germany?
Reseller fans in Germany are most concentrated in Nordrhein-Westfalen (reach 386,133), Bayern (reach 284,323), and Baden-Württemberg (reach 238,376). These three regions account for the largest share of the active audience.
What other brands do Reseller fans also like?
Beyond Reseller itself, the audience over-indexes on Dog breed (1.96×), Saving (2.63×), Gil Ofarim (2.21×), and Cachorro (4.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.