Chiara Ferragni Audience in Germany
Chiara Ferragni has an estimated audience of 519,691 people in Germany. 63.5% are female, 36.5% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Reseller, Fitness and figure competition, Online shopping, Sports, Harry Potter.
The average Chiara Ferragni fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Reseller, Fitness and figure competition, Online shopping, with strongest over-indexing on Reseller (11.05× the country average). Demographically, the Chiara Ferragni audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer
Demographics of Chiara Ferragni fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 35.2 |
| Estimated audience size | 519,691 |
Audience persona
The typical Chiara Ferragni fan in Germany is more female, around 35.2 years old, with strong Sustainability tendencies and a notable affinity for Reseller.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,669 | 1.19× |
| Bayern | 135,255 | 1.62× |
| Baden-Württemberg | 98,957 | 1.4× |
| Hessen | 53,732 | 1.36× |
| Niedersachsen | 39,555 | 0.78× |
| Berlin | 38,520 | 1.66× |
| Rheinland-Pfalz | 25,822 | 0.99× |
| Sachsen | 18,841 | 0.74× |
| Hamburg | 16,535 | 1.41× |
| Schleswig-Holstein | 13,861 | 0.74× |
| Brandenburg | 9,717 | 0.6× |
| Sachsen-Anhalt | 7,489 | 0.56× |
| Thüringen | 7,068 | 0.53× |
| Saarland | 6,852 | 1.07× |
| Mecklenburg-Vorpommern | 5,289 | 0.53× |
| Bremen | 3,636 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Reseller | 11.05× | Shopping |
| Fitness and figure competition | 5.78× | Sports |
| Online shopping | 1.78× | Shopping |
| Sports | 1.63× | Sports |
| Harry Potter | 1.78× | Movies & TV |
| Primark | 2.97× | Shopping |
| Self-love | 2.78× | Health |
| Modeling agency | 4.54× | Fashion & Accessoires |
| Woolworths | 3.44× | Shopping |
| TikTok | 1.67× | Internet & Social Media |
| Men's clothing | 2.52× | Fashion & Accessoires |
| Maltese (dog) | 3.45× | Pets & Animals |
| Health And Beauty | 3.91× | Beauty & Wellness |
| Gay Love | 4.92× | Politics & Society |
| Flower bouquet | 3.25× | Home & Garden |
| Toddler | 2.53× | Kids & Family |
| Dog lovers | 2.65× | Pets & Animals |
| Spiegel Online | 1.74× | News |
| Houseplant | 3.19× | Home & Garden |
| Rings (gymnastics) | 5.31× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.72 |
| Luxury Orientation | PREMIUM | 1.71 |
| Travelling | THRILL | 1.62 |
| DIY Mentality | THRILL | 1.49 |
| Design Affinity | PREMIUM | 1.4 |
| Individualism | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 55.5% |
| Spain | 8.1% |
| United States | 6.5% |
See Chiara Ferragni audiences in other countries
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Frequently asked questions
How many fans does Chiara Ferragni have in Germany?
Chiara Ferragni has an estimated audience of 519,691 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chiara Ferragni fans?
63.5% of Chiara Ferragni fans are female, 36.5% are male, with an average age of 35.2 years.
Which brands do Chiara Ferragni fans like most?
Chiara Ferragni fans show strongest brand affinity for Reseller (11.05×), Fitness and figure competition (5.78×), and Online shopping (1.78×) over the country average.
Where do Chiara Ferragni fans live in Germany?
Chiara Ferragni fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,669), Bayern (reach 135,255), and Baden-Württemberg (reach 98,957). These three regions account for the largest share of the active audience.
What other brands do Chiara Ferragni fans also like?
Beyond Chiara Ferragni itself, the audience over-indexes on Fitness and figure competition (5.78×), Online shopping (1.78×), Sports (1.63×), and Harry Potter (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chiara Ferragni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.