Rascasse Audience Intelligence

Chiara Ferragni Audience in Germany

A data profile of the people who buy, follow and care about Chiara Ferragni in Germany — modelled from more than twelve digital signal sources. Chiara Ferragni has an estimated audience of 507,379 people in Germany.

#46among Social media influencer in Germany#2197among Person in Germany#570in Fashion & Accessoires

The average Chiara Ferragni fan in Germany is 35.2 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Reseller, Fitness and figure competition, Online shopping, with strongest over-indexing on Reseller (11.05× the country average).

Demographically, the Chiara Ferragni audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chiara Ferragni fan in Germany is more female, around 35.2 years old, with strong Mindfulness tendencies and a notable affinity for Reseller.

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chiara Ferragni profile in Germany.

Audience size
507K
in Germany
Gender
63.5%♀
36.5% male
Age
35.2
average years
Country rank
#11593
Person in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chiara Ferragni fans

63.5% are female, 36.5% are male, average age 35.2.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Chiara Ferragni audience in Germany
MetricValue
Female63.5%
Male36.5%
Average age35.2
Estimated audience size507,379
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Chiara Ferragni audience in Germany
Age bracketShare%
16-1927%
20-2923%
30-3921%
40-4918%
50+11%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Chiara Ferragni audience comes from Germany.

Worldwide audience distribution share by country for Chiara Ferragni
CountryShare
Italy53.3%
Spain8.6%
United States6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chiara Ferragni audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chiara Ferragni fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.61×
02Bayern~100K1.59×
03Hamburg~20K1.39×
04Baden-Württemberg~100K1.36×
05Hessen~50K1.34×
06Nordrhein-Westfalen~100K1.14×
07Saarland~7K1.12×
08Rheinland-Pfalz~30K0.98×
09Bremen~4K0.86×
10Niedersachsen~40K0.77×
11Schleswig-Holstein~10K0.76×
12Sachsen~20K0.75×
13Brandenburg~10K0.65×
14Sachsen-Anhalt~8K0.61×
15Thüringen~8K0.60×
16Mecklenburg-Vorpommern~6K0.60×
Fig. 06

Affinity by region

Affinity by region — Chiara Ferragni, Germany
0.60×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chiara Ferragni audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chiara Ferragni audience
#·InterestCategoryAffinity×
01ResellerShopping11.05×
02Fitness and figure competitionSports5.78×
03Isabel MarantFashion & Accessoires4.97×
04Gay LovePolitics & Society4.92×
05Modeling agencyFashion & Accessoires4.54×
06Sarah EngelsMovies & TV3.93×
07Health And BeautyBeauty & Wellness3.91×
08Maltese (dog)Pets & Animals3.45×
09WoolworthsShopping3.44×
10Flower bouquetHome & Garden3.25×
11HouseplantHome & Garden3.19×
12PrimarkShopping2.97×
13Self-loveHealth2.78×
14Dog loversPets & Animals2.65×
15ToddlerKids & Family2.53×
16Men's clothingFashion & Accessoires2.52×
17Online shoppingShopping1.78×
18Harry PotterMovies & TV1.78×
19TikTokInternet & Social Media1.67×
20SportsSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chiara Ferragni audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chiara Ferragni audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.08×
Design AffinityPREMIUM1.95×
Healthy LifestyleBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chiara Ferragni audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Need for SecurityCONSERVATISM0.73×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chiara Ferragni have in Germany?

Chiara Ferragni has an estimated audience of 507,379 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Chiara Ferragni fans?

63.5% of Chiara Ferragni fans are female, 36.5% are male, with an average age of 35.2 years.

03

Which brands do Chiara Ferragni fans like most?

Chiara Ferragni fans show strongest brand affinity for Reseller (11.05×), Fitness and figure competition (5.78×), and Online shopping (1.78×) over the country average.

04

Where do Chiara Ferragni fans live in Germany?

Chiara Ferragni fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chiara Ferragni fans also like?

Beyond Chiara Ferragni itself, the audience over-indexes on Fitness and figure competition (5.78×), Online shopping (1.78×), Sports (1.63×), and Primark (2.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media influencer audiences in Germany

See Chiara Ferragni audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chiara Ferragni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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