Rascasse Audience Intelligence

Chiara Ferragni Audience in Germany

Chiara Ferragni has an estimated audience of 725K people in Germany.

#42among Social media influencer in Germany
#1610among people in Germany#461in Fashion & Accessoires

The average Chiara Ferragni fan in Germany is 35.9 years old, more female, and lives primarily in Bayern.

By number of fans, Chiara Ferragni ranks #42 among the 784 objects in Social media influencer in Germany.

Its fans are 6.6 years older than the group average of 29.3.

Women make up 63.5% of the fan base, 10.3 percentage points more than the group average.

Compared with the other 783 objects in Social media influencer, Chiara Ferragni fans stand out for their interest in Reseller, Fitness and figure competition and Gay Love.

Interest is seasonal: January, February and December account for 43% of the year's searches, September is the quietest month.

Most fans live in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top affinities include Reseller, Fitness and figure competition, Gay Love, with strongest over-indexing on Reseller (11.05× the country average).

Demographically, the Chiara Ferragni audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Mindfulness, Design Affinity.

The typical Chiara Ferragni fan in Germany is more female, around 35.9 years old, with strong Mindfulness tendencies and a notable affinity for Reseller.

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
725K
in Germany
Gender
63.5%♀
36.5% male
Age
35.9
average years
Country rank
#9102
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Chiara Ferragni fans

63.5% are female, 36.5% are male, average age 35.9.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Chiara Ferragni audience in Germany
MetricValue
Female63.5%
Male36.5%
Average age35.9
Estimated audience size725K
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Chiara Ferragni audience in Germany
Age bracketShare%
16-2427%
25-3423%
35-4421%
45-5418%
55+11%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Chiara Ferragni audience comes from Germany.

Worldwide audience distribution share by country for Chiara Ferragni
CountryShare
Italy50.5%
Spain7.6%
United States5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chiara Ferragni fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.61×
02Bayern~200K1.59×
03Hamburg~20K1.40×
04Baden-Württemberg~100K1.37×
05Hessen~70K1.35×
06Nordrhein-Westfalen~200K1.15×
07Saarland~10K1.12×
08Rheinland-Pfalz~40K0.99×
09Bremen~5K0.85×
10Niedersachsen~50K0.77×
11Schleswig-Holstein~20K0.76×
12Sachsen~30K0.75×
13Brandenburg~10K0.65×
14Sachsen-Anhalt~10K0.61×
15Mecklenburg-Vorpommern~8K0.60×
16Thüringen~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Chiara Ferragni, Germany
0.59×1.00×1.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chiara Ferragni audience vs. the country average
#·InterestCategoryAffinity×
01ResellerShopping11.05×
02Fitness and figure competitionSports5.78×
03Gay LovePolitics & Society4.92×
04Modeling agencyFashion & Accessoires4.54×
05Sarah EngelsMovies & TV3.93×
06Health And BeautyBeauty & Wellness3.91×
07Maltese (dog)Pets & Animals3.45×
08WoolworthsShopping3.44×
09Flower bouquetHome & Garden3.25×
10BershkaShopping3.12×
11PrimarkShopping2.97×
12Self-loveHealth2.78×
13ToddlerKids & Family2.53×
14Men's clothingFashion & Accessoires2.52×
15ZaraShopping2.25×
16HermèsFashion & Accessoires1.96×
17Online shoppingShopping1.78×
18Harry PotterMovies & TV1.78×
19TikTokInternet & Social Media1.67×
20SportsSports1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chiara Ferragni audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chiara Ferragni audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.08×
Design AffinityPREMIUM1.95×
Healthy LifestyleBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chiara Ferragni audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Need for SecurityCONSERVATISM0.73×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media influencer audiences in Germany

See Chiara Ferragni audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Chiara Ferragni over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/chiara-ferragni-21557” · Methodology