Chiara Ferragni Audience in United States

Chiara Ferragni logo

Chiara Ferragni has an estimated audience of 577,493 people in United States. 64.7% are female, 35.3% are male, average age 33.3. Top regions: California, New York, Florida. Top brand affinities: Rhianna (singer), Music of Nigeria, It (novel), Photo (French magazine), B-boying.

The average Chiara Ferragni fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Rhianna (singer), Music of Nigeria, It (novel), with strongest over-indexing on Rhianna (singer) (24.4× the country average). Demographically, the Chiara Ferragni audience skews more female with an average age of 33.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

Demographics of Chiara Ferragni fans

Demographic split for Chiara Ferragni audience in United States
MetricValue
Female64.7%
Male35.3%
Average age33.3
Estimated audience size577,493

Audience persona

The typical Chiara Ferragni fan in United States is more female, around 33.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Chiara Ferragni in United States
RegionReachAffinity
California133,7452.11×
New York102,6943.18×
Florida76,2121.95×
Texas57,9601.17×
New Jersey27,9871.91×
Illinois26,4271.37×
Massachusetts21,7821.91×
Pennsylvania20,4121.05×
Virginia17,7251.26×
Georgia16,4470.92×
Washington14,0881.22×
North Carolina13,6500.79×
Arizona13,3071.13×
Ohio12,9010.73×
Michigan11,5070.76×
Colorado10,8401.19×
Maryland10,6231.07×
Connecticut9,6661.67×
Tennessee8,3760.72×
Minnesota6,9490.84×
Washington, District of Columbia6,7323.88×
Oregon6,5200.98×
South Carolina6,5040.75×
Missouri6,3740.68×
Indiana6,1880.59×
Nevada6,1571.1×
Wisconsin5,2720.61×
Louisiana4,9940.67×
Utah4,6610.9×
Kentucky4,6060.64×
Alabama3,8750.48×
Oklahoma3,5830.56×
Kansas3,1170.68×
Hawaii2,9481.19×
Iowa2,3060.48×
Arkansas2,2980.48×
Rhode Island2,2711.24×
New Hampshire2,1370.94×
Mississippi2,0890.44×
Maine1,7210.83×
Idaho1,7070.59×
New Mexico1,6030.55×
Nebraska1,4780.51×
West Virginia1,1420.42×
Montana9740.61×
Delaware9320.58×
Vermont8120.8×
Alaska8080.65×
South Dakota4800.36×
North Dakota4500.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chiara Ferragni audience
BrandAffinityCategory
Rhianna (singer)24.4×Music & Radio
Music of Nigeria27.84×Music & Radio
It (novel)21.82×Literature
Photo (French magazine)25.71×Fashion & Accessoires
B-boying42.26×Sports
pronoun33.22×Music & Radio
Princess Polly14.09×Fashion & Accessoires
Manhattan7.09×Travel & Leisure
Chinese astrology34.81×Politics & Society
American English4.99×Business & Career
Indie music scene27.14×Music & Radio
K-Dramas33.83×Movies & TV
Watercolor Artist17.41×Arts & Culture
African popular music15.65×Music & Radio
Tigerlily32.21×Fashion & Accessoires
Rolling Stone Magazin47.27×Music & Radio
Finn Wolfhard8.82×Movies & TV
Africa5.43×Travel & Leisure
Second-hand shop19.38×Shopping
Pretty Nails11.63×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chiara Ferragni audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.49
Pet OwnershipJOY2.2
Luxury OrientationPREMIUM1.84
Community OrientationOPEN1.83
SustainabilityBALANCE1.6
Sports ActivityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Chiara Ferragni
CountryShare
Italy55.5%
Spain8.1%
United States6.5%

See Chiara Ferragni audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Chiara Ferragni have in United States?

Chiara Ferragni has an estimated audience of 577,493 people in United States, concentrated in California and New York.

What is the gender split and age of Chiara Ferragni fans?

64.7% of Chiara Ferragni fans are female, 35.3% are male, with an average age of 33.3 years.

Which brands do Chiara Ferragni fans like most?

Chiara Ferragni fans show strongest brand affinity for Rhianna (singer) (24.4×), Music of Nigeria (27.84×), and It (novel) (21.82×) over the country average.

Where do Chiara Ferragni fans live in United States?

Chiara Ferragni fans in United States are most concentrated in California (reach 133,745), New York (reach 102,694), and Florida (reach 76,212). These three regions account for the largest share of the active audience.

What other brands do Chiara Ferragni fans also like?

Beyond Chiara Ferragni itself, the audience over-indexes on Music of Nigeria (27.84×), It (novel) (21.82×), Photo (French magazine) (25.71×), and B-boying (42.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chiara Ferragni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.