Rascasse Audience Intelligence

Chiara Ferragni Audience in United States

A data profile of the people who buy, follow and care about Chiara Ferragni in United States — modelled from more than twelve digital signal sources. Chiara Ferragni has an estimated audience of 576,480 people in United States.

#43among Social media influencer in United States#8034among Person in United States#1252in Fashion & Accessoires

The average Chiara Ferragni fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Rhianna (singer), Music of Nigeria, Photo (French magazine), with strongest over-indexing on Rhianna (singer) (24.4× the country average).

Demographically, the Chiara Ferragni audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chiara Ferragni fan in United States is more female, around 33.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Rhianna (singer).

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chiara Ferragni profile in United States.

Audience size
576K
in United States
Gender
64.7%♀
35.3% male
Age
33.3
average years
Country rank
#33633
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chiara Ferragni fans

64.7% are female, 35.3% are male, average age 33.3.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Chiara Ferragni audience in United States
MetricValue
Female64.7%
Male35.3%
Average age33.3
Estimated audience size576,480
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Chiara Ferragni audience in United States
Age bracketShare%
16-1933%
20-2925%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Chiara Ferragni audience comes from United States.

Worldwide audience distribution share by country for Chiara Ferragni
CountryShare
Italy53.3%
Spain8.6%
United States6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chiara Ferragni audience in United States is strongest.

Fig. 05

Top regions by affinity

Chiara Ferragni fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K3.84×
02New York~100K2.96×
03California~100K2.01×
04Florida~70K1.81×
05Massachusetts~20K1.81×
06New Jersey~30K1.78×
07Connecticut~10K1.65×
08Illinois~20K1.26×
09Virginia~20K1.19×
10Washington~10K1.18×
11Rhode Island~2K1.18×
12Hawaii~3K1.17×
13Colorado~10K1.11×
14Arizona~10K1.10×
15Nevada~6K1.08×
16Maryland~10K1.06×
17Texas~50K1.05×
18Pennsylvania~20K1.03×
19Oregon~7K0.99×
20New Hampshire~2K0.98×
21Maine~2K0.94×
22Vermont<1K0.94×
23Utah~5K0.91×
24Alaska~1K0.89×
25Georgia~20K0.88×
26Kansas~4K0.85×
27Minnesota~7K0.84×
28Montana~1K0.83×
29North Dakota<1K0.83×
30South Dakota~1K0.82×
31Delaware~1K0.81×
32Michigan~10K0.79×
33North Carolina~10K0.77×
34South Carolina~7K0.77×
35Idaho~2K0.76×
36New Mexico~2K0.76×
37Missouri~7K0.75×
38West Virginia~2K0.75×
39Tennessee~9K0.74×
40Louisiana~5K0.74×
41Ohio~10K0.73×
42Nebraska~2K0.73×
43Kentucky~5K0.71×
44Wisconsin~6K0.69×
45Arkansas~3K0.69×
46Mississippi~3K0.68×
47Oklahoma~4K0.67×
48Iowa~3K0.67×
49Indiana~7K0.64×
50Alabama~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Chiara Ferragni, United States
0.63×1.00×3.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chiara Ferragni audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chiara Ferragni audience
#·InterestCategoryAffinity×
01B-boyingSports42.26×
02Chinese astrologyPolitics & Society34.81×
03K-DramasMovies & TV33.83×
04pronounMusic & Radio33.22×
05TigerlilyFashion & Accessoires32.21×
06Music of NigeriaMusic & Radio27.84×
07Indie music sceneMusic & Radio27.14×
08Photo (French magazine)Fashion & Accessoires25.71×
09Rhianna (singer)Music & Radio24.40×
10It (novel)Literature21.82×
11Second-hand shopShopping19.38×
12Watercolor ArtistArts & Culture17.41×
13Joker (graphic novel)Literature15.71×
14African popular musicMusic & Radio15.65×
15Princess PollyFashion & Accessoires14.09×
16Finn WolfhardMovies & TV8.82×
17ManhattanTravel & Leisure7.09×
18CoachFashion & Accessoires5.98×
19AfricaTravel & Leisure5.43×
20American EnglishBusiness & Career4.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chiara Ferragni audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chiara Ferragni audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.54×
MindfulnessBALANCE2.32×
Design AffinityPREMIUM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chiara Ferragni audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.57×
Quality AwarenessPREMIUM0.76×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chiara Ferragni have in United States?

Chiara Ferragni has an estimated audience of 576,480 people in United States, concentrated in California and New York.

02

What is the gender split and age of Chiara Ferragni fans?

64.7% of Chiara Ferragni fans are female, 35.3% are male, with an average age of 33.3 years.

03

Which brands do Chiara Ferragni fans like most?

Chiara Ferragni fans show strongest brand affinity for Rhianna (singer) (24.4×), Music of Nigeria (27.84×), and Photo (French magazine) (25.71×) over the country average.

04

Where do Chiara Ferragni fans live in United States?

Chiara Ferragni fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Chiara Ferragni fans also like?

Beyond Chiara Ferragni itself, the audience over-indexes on Music of Nigeria (27.84×), Photo (French magazine) (25.71×), It (novel) (21.82×), and B-boying (42.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chiara Ferragni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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