Rascasse Audience Intelligence

Tigerlily Target Market in United States

A data profile of the people who buy, follow and care about Tigerlily in United States — modelled from more than twelve digital signal sources. Tigerlily has an estimated audience of 794,244 people in United States.

#2850among Brand in United States#1080in Fashion & Accessoires

The average Tigerlily fan in United States is 27.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Michigan.

Top brand affinities include Folk music, Primark, Showpo, with strongest over-indexing on Folk music (12.56× the country average).

Demographically, the Tigerlily audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Tradition, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tigerlily fan in United States is more female, around 27.8 years old, with strong Tradition tendencies and a notable affinity for Folk music.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tigerlily profile in United States.

Audience size
794K
in United States
Gender
86.0%♀
14.0% male
Age
27.8
average years
Country rank
#27599
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tigerlily

86.0% are female, 14.0% are male, average age 27.8.

Fig. 02

Gender split

86.0%
Female
14.0%
Male
Demographic split for Tigerlily audience in United States
MetricValue
Female86.0%
Male14.0%
Average age27.8
Estimated audience size794,244
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Tigerlily audience in United States
Age bracketShare%
16-1952%
20-2925%
30-3912%
40-497%
50+5%
Fig. 04

Worldwide distribution

47.3%

of the worldwide Tigerlily audience comes from United States.

Worldwide audience distribution share by country for Tigerlily
CountryShare
United States47.3%
Australia12.2%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tigerlily audience in United States is strongest.

Fig. 05

Top regions by affinity

Tigerlily customers by region in United States
#RegionReachAffinity×
01Michigan~50K2.39×
02Ohio~40K1.70×
03North Dakota~3K1.69×
04Wisconsin~20K1.38×
05South Dakota~2K1.29×
06Maine~4K1.25×
07West Virginia~5K1.23×
08Minnesota~10K1.19×
09Iowa~8K1.18×
10Indiana~20K1.17×
11Nebraska~5K1.17×
12Maryland~20K1.16×
13Kentucky~10K1.16×
14Arkansas~7K1.15×
15Vermont~2K1.15×
16Oklahoma~10K1.12×
17Montana~2K1.11×
18South Carolina~10K1.09×
19New Hampshire~3K1.08×
20Missouri~10K1.07×
21Pennsylvania~30K1.02×
22Kansas~6K1.02×
23Idaho~4K1.00×
24Tennessee~20K0.99×
25Oregon~9K0.96×
26Rhode Island~2K0.95×
27Connecticut~7K0.94×
28Alaska~2K0.92×
29North Carolina~20K0.91×
30Illinois~20K0.89×
31Washington~10K0.89×
32Nevada~7K0.88×
33Delaware~2K0.88×
34Massachusetts~10K0.86×
35Texas~60K0.85×
36New Mexico~3K0.85×
37New York~40K0.83×
38Virginia~20K0.83×
39Hawaii~3K0.82×
40Colorado~10K0.81×
41Alabama~9K0.81×
42Georgia~20K0.80×
43Utah~6K0.79×
44California~70K0.75×
45Mississippi~5K0.73×
46New Jersey~10K0.72×
47Washington, District of Columbia~2K0.69×
48Louisiana~7K0.68×
49Florida~30K0.62×
50Arizona~9K0.57×
Fig. 06

Affinity by region

Affinity by region — Tigerlily, United States
0.57×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tigerlily audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tigerlily audience
#·InterestCategoryAffinity×
01ShowpoFashion & Accessoires41.30×
02Chiara FerragniFashion & Accessoires32.21×
03Miranda KerrFashion & Accessoires29.41×
04Erin AndrewsSports20.00×
05Rose LeslieMovies & TV20.00×
06Larry PagePolitics & Society20.00×
07Paper SourceShopping20.00×
08ZimmermannHome & Garden18.18×
09Rosie O'DonnellMovies & TV16.96×
10PrimarkShopping16.47×
11Folk musicMusic & Radio12.56×
12Victoria's SecretFashion & Accessoires6.59×
13BikiniFashion & Accessoires5.91×
14Boho-chicFashion & Accessoires5.35×
15Urban OutfittersShopping5.21×
16NordstromShopping4.28×
17HandbagsFashion & Accessoires3.88×
18EtsyFashion & Accessoires3.70×
19IKEAHome & Garden3.66×
20Beauty salonsBeauty & Wellness2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tigerlily audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tigerlily audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM4.73×
Luxury OrientationPREMIUM2.72×
MindfulnessBALANCE2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tigerlily audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Need for SecurityCONSERVATISM0.82×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tigerlily's target market in United States?

Tigerlily's target market in United States covers an estimated 794,244 people, concentrated in California and Texas.

02

What is the gender split and age of Tigerlily customers?

86.0% of the Tigerlily audience are female, 14.0% are male, with an average age of 27.8 years.

03

Which brands do Tigerlily fans like most?

Tigerlily fans show strongest brand affinity for Folk music (12.56×), Primark (16.47×), and Showpo (41.3×) over the country average.

04

Where do Tigerlily fans live in United States?

Tigerlily fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Michigan (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tigerlily fans also like?

Beyond Tigerlily itself, the audience over-indexes on Primark (16.47×), Showpo (41.3×), Miranda Kerr (29.41×), and Rosie O'Donnell (16.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Tigerlily audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tigerlily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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