Tigerlily Audience in United States

Tigerlily logo

Tigerlily has an estimated audience of 787,936 people in United States. 86.0% are female, 14.0% are male, average age 27.8. Top regions: California, Texas, Michigan. Top brand affinities: Finnair, Miranda Kerr, Kendra Scott, Showpo, Rent the Runway.

The average Tigerlily fan in United States is 27.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include Finnair, Miranda Kerr, Kendra Scott, with strongest over-indexing on Finnair (675× the country average). Demographically, the Tigerlily audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Tradition, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Record label

Demographics of Tigerlily fans

Demographic split for Tigerlily audience in United States
MetricValue
Female86.0%
Male14.0%
Average age27.8
Estimated audience size787,936

Audience persona

The typical Tigerlily fan in United States is more female, around 27.8 years old, with strong Tradition tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Tigerlily in United States
RegionReachAffinity
California69,3080.8×
Texas53,4940.79×
Michigan43,9602.13×
New York41,0690.93×
Ohio35,0201.44×
Florida34,8350.65×
Pennsylvania29,0711.1×
Illinois25,4040.97×
North Carolina23,2410.98×
Georgia20,9690.86×
Indiana17,6161.22×
Wisconsin17,0841.44×
Virginia16,7810.87×
Tennessee16,6851.06×
New Jersey15,9990.8×
Washington14,8570.94×
Minnesota14,3951.28×
Massachusetts14,3600.93×
Maryland13,9071.03×
Missouri13,8901.09×
South Carolina13,4421.13×
Kentucky12,0451.22×
Colorado10,7020.86×
Oklahoma10,0331.15×
Oregon9,0281×
Connecticut7,9461.01×
Iowa7,8261.21×
Arkansas7,5841.17×
Nevada7,4270.97×
Louisiana7,0100.69×
Kansas6,6851.08×
Utah5,5960.79×
Mississippi4,6860.72×
Nebraska4,6471.18×
West Virginia4,5621.24×
Idaho4,0651.03×
Maine3,6791.3×
New Hampshire3,5081.13×
New Mexico3,3490.85×
North Dakota2,8461.76×
Hawaii2,8140.83×
Montana2,4531.12×
Rhode Island2,4150.96×
South Dakota2,3191.27×
Arizona2,0440.13×
Delaware1,9240.89×
Washington, District of Columbia1,6310.69×
Vermont1,6011.16×
Alabama1,1260.1×
Wyoming1,1060.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tigerlily audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Miranda Kerr68.83×Fashion & Accessoires
Kendra Scott15.94×Fashion & Accessoires
Showpo39.39×Fashion & Accessoires
Rent the Runway19.13×Shopping
Folk music8.37×Music & Radio
Urban Outfitters7.4×Shopping
Farfetch21.63×Shopping
Golden Goose21.12×Fashion & Accessoires
Jessica Simpson13.19×Music & Radio
Nike4.39×Fashion & Accessoires
Kate Moss19.02×Fashion & Accessoires
Supreme7.04×Fashion & Accessoires
Erin Andrews18.59×Sports
Celebrity Gossip14.6×News
Rosie O'Donnell12.36×Movies & TV
Bikini5.23×Fashion & Accessoires
Cotton On11.99×Fashion & Accessoires
Hair Extensions4.47×Beauty & Wellness
Larry Page20×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tigerlily audience
TraitClusterScore
TraditionCONSERVATISM3.12
Luxury OrientationPREMIUM2.1
Early Adopter MentalityPOWER2.07
MindfulnessBALANCE1.76
LGBTQ+ IdentityOPEN1.63
SustainabilityBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for Tigerlily
CountryShare
United States46.9%
Australia12.1%
United Kingdom10.5%

See Tigerlily audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Tigerlily have in United States?

Tigerlily has an estimated audience of 787,936 people in United States, concentrated in California and Texas.

What is the gender split and age of Tigerlily fans?

86.0% of Tigerlily fans are female, 14.0% are male, with an average age of 27.8 years.

Which brands do Tigerlily fans like most?

Tigerlily fans show strongest brand affinity for Finnair (675×), Miranda Kerr (68.83×), and Kendra Scott (15.94×) over the country average.

Where do Tigerlily fans live in United States?

Tigerlily fans in United States are most concentrated in California (reach 69,308), Texas (reach 53,494), and Michigan (reach 43,960). These three regions account for the largest share of the active audience.

What other brands do Tigerlily fans also like?

Beyond Tigerlily itself, the audience over-indexes on Miranda Kerr (68.83×), Kendra Scott (15.94×), Showpo (39.39×), and Rent the Runway (19.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tigerlily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.