Rascasse Audience Intelligence

Tigerlily Target Market in United States

Tigerlily has an estimated audience of 794K people in United States.

#3051among brands in United States#1092in Fashion & Accessoires

The average Tigerlily fan in United States is 28.5 years old, more female, and lives primarily in California.

Interest is seasonal: May, June and July account for 36% of the year's searches, November is the quietest month.

Most fans live in California, Michigan, Ohio.

Top affinities include Showpo, Chiara Ferragni, Miranda Kerr, with strongest over-indexing on Showpo (41.3× the country average).

Demographically, the Tigerlily audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Tradition, Luxury Orientation.

The typical Tigerlily fan in United States is more female, around 28.5 years old, with strong Tradition tendencies and a notable affinity for Showpo.

Category: Fashion & Accessoires · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
794K
in United States
Gender
86.0%♀
14.0% male
Age
28.5
average years
Country rank
#27603
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Tigerlily

86.0% are female, 14.0% are male, average age 28.5.

Fig. 02

Gender split

86.0%
Female
14.0%
Male
Demographic split for Tigerlily audience in United States
MetricValue
Female86.0%
Male14.0%
Average age28.5
Estimated audience size794K
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Tigerlily audience in United States
Age bracketShare%
16-2452%
25-3425%
35-4412%
45-547%
55+5%
Fig. 04

Worldwide distribution

47.2%

of the worldwide Tigerlily audience comes from United States.

Worldwide audience distribution share by country for Tigerlily
CountryShare
United States47.2%
Australia12.2%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tigerlily customers by region in United States
#RegionReachAffinity×
01Michigan~60K2.39×
02Ohio~50K1.70×
03North Dakota~3K1.69×
04Wisconsin~20K1.38×
05South Dakota~3K1.29×
06Maine~4K1.25×
07West Virginia~5K1.23×
08Minnesota~20K1.19×
09Iowa~9K1.18×
10Indiana~20K1.17×
11Nebraska~5K1.17×
12Maryland~20K1.16×
13Kentucky~10K1.16×
14Arkansas~8K1.15×
15Vermont~2K1.15×
16Oklahoma~10K1.12×
17Montana~3K1.11×
18South Carolina~10K1.09×
19New Hampshire~3K1.08×
20Missouri~20K1.07×
21Pennsylvania~30K1.02×
22Kansas~7K1.02×
23Idaho~4K1.00×
24Tennessee~20K0.99×
25Wyoming~1K0.99×
26Oregon~10K0.96×
27Rhode Island~2K0.95×
28Connecticut~8K0.94×
29Alaska~2K0.92×
30North Carolina~20K0.91×
31Illinois~30K0.89×
32Washington~20K0.89×
33Nevada~7K0.88×
34Delaware~2K0.88×
35Massachusetts~10K0.86×
36Texas~50K0.85×
37New Mexico~4K0.85×
38New York~40K0.83×
39Virginia~20K0.83×
40Hawaii~3K0.82×
41Colorado~10K0.81×
42Alabama~10K0.81×
43Georgia~20K0.80×
44Utah~6K0.79×
45California~70K0.75×
46Mississippi~5K0.73×
47New Jersey~20K0.72×
48Louisiana~8K0.68×
49Florida~30K0.62×
50Arizona~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Tigerlily, United States
0.57×1.00×2.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tigerlily audience vs. the country average
#·InterestCategoryAffinity×
01ShowpoFashion & Accessoires41.30×
02Chiara FerragniFashion & Accessoires32.21×
03Miranda KerrFashion & Accessoires29.41×
04Erin AndrewsSports20.00×
05Rose LeslieMovies & TV20.00×
06Larry PagePolitics & Society20.00×
07Paper SourceShopping20.00×
08ZimmermannHome & Garden18.18×
09Rosie O'DonnellMovies & TV16.96×
10PrimarkShopping16.47×
11Folk musicMusic & Radio12.56×
12Victoria's SecretFashion & Accessoires6.59×
13BikiniFashion & Accessoires5.91×
14Boho-chicFashion & Accessoires5.35×
15Urban OutfittersShopping5.21×
16NordstromShopping4.28×
17HandbagsFashion & Accessoires3.88×
18EtsyFashion & Accessoires3.70×
19IKEAHome & Garden3.66×
20Beauty salonsBeauty & Wellness2.92×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tigerlily audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tigerlily audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM4.73×
Luxury OrientationPREMIUM2.72×
MindfulnessBALANCE2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tigerlily audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Need for SecurityCONSERVATISM0.82×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tigerlily over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/tigerlily-220459” · Methodology