K-Dramas Audience in United States
K-Dramas has an estimated audience of 804,682 people in United States. 78.6% are female, 21.4% are male, average age 24.2. Top brand affinities: Edvard Grieg, UK garage, Electrolyte, Nuts (film), Cam Ward.
Top brand affinities include Edvard Grieg, UK garage, Electrolyte, with strongest over-indexing on Edvard Grieg (114.94× the country average). Demographically, the K-Dramas audience skews more female with an average age of 24.2, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation.
Category: Movies & TV · Type: Topic
Demographics of K-Dramas fans
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 24.2 |
| Estimated audience size | 804,682 |
Audience persona
The typical K-Dramas fan in United States is more female, around 24.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Edvard Grieg.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edvard Grieg | 114.94× | Literature |
| UK garage | 13.93× | Music & Radio |
| Electrolyte | 11.65× | Health |
| Nuts (film) | 11.21× | Movies & TV |
| Cam Ward | 6.42× | Sports |
| Natural rubber | 2.82× | Cars & Mobility |
| Cachorro | 7.03× | Pets & Animals |
| Combat sport | 1.99× | Sports |
| Product design | 2.26× | Business & Career |
| 3D printing | 2.86× | Technology & Electronics |
| Home equity | 2.14× | Home & Garden |
| Gordita | 10.76× | Food & Beverages |
| Joshua Jackson | 4.39× | Movies & TV |
| Isometric exercise | 8.18× | Sports |
| Staycation | 2.6× | Home & Garden |
| Emilio Estefan | 11.62× | Music & Radio |
| Stamp collecting | 3.51× | Home & Garden |
| Pro-Ject | 3.02× | Music & Radio |
| JDSU | 2.13× | Business & Career |
| Monogram | 2.66× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.97 |
| Community Orientation | OPEN | 1.8 |
| Urban Lifestyle | OPEN | 1.75 |
| Sustainability | BALANCE | 1.59 |
| Pet Ownership | JOY | 1.56 |
| Luxury Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 48.3% |
| South Korea | 9.2% |
| Indonesia | 6.5% |
See K-Dramas audiences in other countries
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for K-Dramas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.