K-Dramas Audience in United States
K-Dramas has an estimated audience of 804,682 people in United States. 78.6% are female, 21.4% are male, average age 24.2. Top brand affinities: Group buying, BTS, Superman, Rakuten, International education.
Top brand affinities include Group buying, BTS, Superman, with strongest over-indexing on Group buying (27.88× the country average). Demographically, the K-Dramas audience skews more female with an average age of 24.2, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation.
Category: Movies & TV · Type: Topic
Demographics of K-Dramas fans
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 24.2 |
| Estimated audience size | 804,682 |
Audience persona
The typical K-Dramas fan in United States is more female, around 24.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Group buying.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Group buying | 27.88× | Shopping |
| BTS | 22.29× | Music & Radio |
| Superman | 4.23× | Movies & TV |
| Rakuten | 15.99× | Shopping |
| International education | 23.89× | Business & Career |
| Allkpop | 21.53× | Music & Radio |
| Anime and manga fandom | 7.5× | Literature |
| Mercedes AMG Petronas F1 | 24.68× | Sports |
| Disneyland Paris | 13.03× | Travel & Leisure |
| Art exhibition | 7.6× | Arts & Culture |
| Comedy club | 9.85× | Movies & TV |
| Shōnen manga | 10.11× | Literature |
| Snapchat | 5.73× | Internet & Social Media |
| Dungeons & Dragons | 11.62× | Games |
| IU (singer) | 21.84× | Music & Radio |
| Makeup Tutorials | 6.12× | Beauty & Wellness |
| Nike | 4.47× | Fashion & Accessoires |
| Boy band | 12.65× | Music & Radio |
| Natural skin care | 5.32× | Beauty & Wellness |
| Kayak.com | 15.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.97 |
| Community Orientation | OPEN | 1.8 |
| Urban Lifestyle | OPEN | 1.75 |
| Sustainability | BALANCE | 1.59 |
| Pet Ownership | JOY | 1.56 |
| Luxury Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 48.3% |
| South Korea | 9.2% |
| Indonesia | 6.5% |
See K-Dramas audiences in other countries
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for K-Dramas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.