Kayak.com Audience in United States

Kayak.com logo

Kayak.com has an estimated audience of 2,932,671 people in United States. 57.4% are female, 42.6% are male, average age 44.0. Top regions: California, Florida, New York. Top brand affinities: Expedia, Kayak, Cheapflights, Priceline.com, Travel website.

The average Kayak.com fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Expedia, Kayak, Cheapflights, with strongest over-indexing on Expedia (11.22× the country average). Demographically, the Kayak.com audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Kayak.com fans

Demographic split for Kayak.com audience in United States
MetricValue
Female57.4%
Male42.6%
Average age44.0
Estimated audience size2,932,671

Audience persona

The typical Kayak.com fan in United States is more female, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Expedia.

Top regions in United States

Top regions ranked by reach for Kayak.com in United States
RegionReachAffinity
California414,3441.28×
Florida294,7191.48×
New York238,7381.46×
Texas204,6640.81×
Illinois104,3071.07×
New Jersey102,9951.38×
Virginia89,1581.25×
Massachusetts88,5361.53×
Pennsylvania84,9800.86×
Georgia84,1930.93×
North Carolina79,8880.91×
Washington73,6751.25×
Ohio67,9610.75×
Michigan64,6840.84×
Colorado64,4271.39×
Arizona55,6390.93×
Maryland52,5241.04×
Wisconsin44,7531.01×
Minnesota43,3091.03×
Tennessee41,7550.71×
Connecticut40,9951.39×
South Carolina40,9050.93×
Oregon39,8341.18×
Indiana36,4540.68×
Nevada33,2711.17×
Hawaii30,2492.4×
Missouri28,0240.59×
Utah23,4740.89×
Louisiana21,5610.57×
Kentucky21,2020.58×
Alabama20,1340.49×
Iowa19,5360.81×
Oklahoma17,6020.54×
Maine15,4561.47×
Idaho15,3261.04×
New Hampshire14,3131.24×
Washington, District of Columbia14,2191.61×
Arkansas12,9950.54×
Kansas12,7650.55×
Montana11,4041.4×
Nebraska10,7330.73×
Mississippi10,5600.44×
New Mexico9,2780.63×
Alaska9,1511.46×
Rhode Island9,1460.98×
Vermont7,1761.39×
West Virginia6,3290.46×
Delaware5,8440.72×
South Dakota4,6020.68×
Wyoming4,0750.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kayak.com audience
BrandAffinityCategory
Expedia11.22×Travel & Leisure
Kayak9.79×Travel & Leisure
Cheapflights20.8×Travel & Leisure
Priceline.com15.29×Shopping
Travel website7.13×Travel & Leisure
Travelocity9.63×Travel & Leisure
JetBlue6.44×Travel & Leisure
Spirit Airlines7.66×Travel & Leisure
Bank of America3.41×Business & Career
Trivago9.73×Travel & Leisure
Orbitz8.02×Travel & Leisure
Travel Adventures4.26×Travel & Leisure
British Airways9.79×Travel & Leisure
CheapOair8.72×Travel & Leisure
Alaska Airlines4.91×Travel & Leisure
Airbnb2.49×Travel & Leisure
Virgin Atlantic14.16×Travel & Leisure
Momondo24.46×Travel & Leisure
K-Dramas21.53×Movies & TV
Chase2.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kayak.com audience
TraitClusterScore
TravellingTHRILL3.26
LGBTQ+ IdentityOPEN2.45
Design AffinityPREMIUM2.38
Luxury OrientationPREMIUM2
Pet OwnershipJOY1.82
Family OrientationCONSERVATISM1.78

Worldwide distribution

Worldwide audience distribution share by country for Kayak.com
CountryShare
United States98.6%
Brazil0.1%
India0.1%

See Kayak.com audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Kayak.com have in United States?

Kayak.com has an estimated audience of 2,932,671 people in United States, concentrated in California and Florida.

What is the gender split and age of Kayak.com fans?

57.4% of Kayak.com fans are female, 42.6% are male, with an average age of 44.0 years.

Which brands do Kayak.com fans like most?

Kayak.com fans show strongest brand affinity for Expedia (11.22×), Kayak (9.79×), and Cheapflights (20.8×) over the country average.

Where do Kayak.com fans live in United States?

Kayak.com fans in United States are most concentrated in California (reach 414,344), Florida (reach 294,719), and New York (reach 238,738). These three regions account for the largest share of the active audience.

What other brands do Kayak.com fans also like?

Beyond Kayak.com itself, the audience over-indexes on Kayak (9.79×), Cheapflights (20.8×), Priceline.com (15.29×), and Travel website (7.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kayak.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.