Cheapflights Audience in United States

Cheapflights logo

Cheapflights has an estimated audience of 2,453,294 people in United States. 58.3% are female, 41.7% are male, average age 44.3. Top regions: California, Florida, Texas. Top brand affinities: Google Flights, Final Destination, CheapOair, Chase, Airbnb.

The average Cheapflights fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google Flights, Final Destination, CheapOair, with strongest over-indexing on Google Flights (6.76× the country average). Demographically, the Cheapflights audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website

Demographics of Cheapflights fans

Demographic split for Cheapflights audience in United States
MetricValue
Female58.3%
Male41.7%
Average age44.3
Estimated audience size2,453,294

Audience persona

The typical Cheapflights fan in United States is more female, around 44.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Flights.

Top regions in United States

Top regions ranked by reach for Cheapflights in United States
RegionReachAffinity
California298,5081.11×
Florida260,9461.57×
Texas251,7461.19×
New York191,6261.4×
Georgia97,3341.29×
New Jersey84,4441.35×
North Carolina83,8191.14×
Illinois83,0991.02×
Ohio72,6200.96×
Pennsylvania71,8450.87×
Virginia70,5361.18×
Arizona61,8061.23×
Michigan57,4280.9×
Maryland55,0991.31×
Washington49,3091×
Massachusetts46,3530.96×
Tennessee43,0320.87×
South Carolina42,5731.15×
Colorado40,6681.05×
Nevada37,8221.59×
Indiana36,1300.81×
Minnesota34,2250.97×
Louisiana33,8731.07×
Wisconsin32,5940.88×
Missouri30,8750.78×
Connecticut29,3951.19×
Alabama26,8790.78×
Oregon25,9060.92×
Kentucky22,4280.73×
Oklahoma22,2890.82×
Utah20,9870.96×
Iowa17,4240.86×
Arkansas17,3710.86×
Mississippi17,3430.86×
Kansas16,8510.87×
Idaho13,7711.12×
Hawaii12,5601.19×
Nebraska10,8480.88×
New Mexico9,1360.74×
Washington, District of Columbia8,8351.2×
Maine8,6100.98×
Rhode Island7,8891.01×
New Hampshire7,2550.75×
Delaware6,1320.91×
West Virginia5,7910.51×
Alaska5,6201.07×
Montana5,2790.78×
North Dakota5,2391.04×
South Dakota4,7000.83×
Wyoming3,2080.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cheapflights audience
BrandAffinityCategory
Google Flights6.76×Travel & Leisure
Final Destination5.36×Movies & TV
CheapOair10.76×Travel & Leisure
Chase3.59×Business & Career
Airbnb2.83×Travel & Leisure
Travelocity7.41×Travel & Leisure
American Airlines2.79×Travel & Leisure
Expedia3.42×Travel & Leisure
Day2.96×Business & Career
United Airlines3.29×Travel & Leisure
Orbitz6.27×Travel & Leisure
Week2.86×Business & Career
Turkish Airlines9.41×Travel & Leisure
Pedestrian5.16×Cars & Mobility
Trivago6.71×Travel & Leisure
Hospital3.01×Health
Gospel music2.6×Music & Radio
Rado (watch)15.96×Fashion & Accessoires
Seiko9.77×Fashion & Accessoires
TripAdvisor3.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cheapflights audience
TraitClusterScore
Luxury OrientationPREMIUM4.03
TravellingTHRILL3.2
Quality AwarenessPREMIUM2.7
Sports ActivityPOWER2.48
LGBTQ+ IdentityOPEN2.28
Community OrientationOPEN2.2

Worldwide distribution

Worldwide audience distribution share by country for Cheapflights
CountryShare
United States21.3%
India17.5%
United Kingdom10.9%

See Cheapflights audiences in other countries

More Travel website audiences in United States

Frequently asked questions

How many fans does Cheapflights have in United States?

Cheapflights has an estimated audience of 2,453,294 people in United States, concentrated in California and Florida.

What is the gender split and age of Cheapflights fans?

58.3% of Cheapflights fans are female, 41.7% are male, with an average age of 44.3 years.

Which brands do Cheapflights fans like most?

Cheapflights fans show strongest brand affinity for Google Flights (6.76×), Final Destination (5.36×), and CheapOair (10.76×) over the country average.

Where do Cheapflights fans live in United States?

Cheapflights fans in United States are most concentrated in California (reach 298,508), Florida (reach 260,946), and Texas (reach 251,746). These three regions account for the largest share of the active audience.

What other brands do Cheapflights fans also like?

Beyond Cheapflights itself, the audience over-indexes on Final Destination (5.36×), CheapOair (10.76×), Chase (3.59×), and Airbnb (2.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheapflights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.