Rascasse Audience Intelligence

Cheapflights Audience in United States

A data profile of the people who buy, follow and care about Cheapflights in United States — modelled from more than twelve digital signal sources. Cheapflights has an estimated audience of 2,462,903 people in United States.

#12among Travel website in United States#356among Website / Newspaper / Magazine in United States#960in Travel & Leisure

The average Cheapflights fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Google Flights, CheapOair, Airbnb, with strongest over-indexing on Google Flights (6.76× the country average).

Demographically, the Cheapflights audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheapflights fan in United States is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheapflights profile in United States.

Audience size
2.5M
in United States
Gender
58.3%♀
41.7% male
Age
44.3
average years
Country rank
#12049
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Cheapflights

58.3% are female, 41.7% are male, average age 44.3.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Cheapflights audience in United States
MetricValue
Female58.3%
Male41.7%
Average age44.3
Estimated audience size2,462,903
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Cheapflights audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Cheapflights audience comes from United States.

Worldwide audience distribution share by country for Cheapflights
CountryShare
United States21.3%
India17.5%
United Kingdom11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheapflights audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheapflights fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K1.57×
02Florida~300K1.52×
03New Jersey~80K1.34×
04New York~200K1.30×
05Maryland~50K1.28×
06Georgia~100K1.26×
07Connecticut~30K1.21×
08Hawaii~10K1.19×
09Texas~200K1.16×
10Arizona~60K1.16×
11Virginia~70K1.14×
12South Carolina~40K1.13×
13Washington, District of Columbia~8K1.11×
14Idaho~10K1.09×
15Louisiana~30K1.08×
16Rhode Island~8K1.08×
17North Dakota~5K1.07×
18California~300K1.06×
19North Carolina~80K1.06×
20Alaska~6K1.06×
21Colorado~40K1.02×
22Delaware~7K0.99×
23Illinois~80K0.98×
24Minnesota~30K0.97×
25Maine~8K0.96×
26Ohio~70K0.95×
27Washington~50K0.95×
28Massachusetts~50K0.95×
29Utah~20K0.94×
30Oregon~30K0.93×
31South Dakota~5K0.93×
32Mississippi~20K0.90×
33Kansas~20K0.90×
34Nebraska~10K0.90×
35Pennsylvania~70K0.89×
36Tennessee~40K0.88×
37Wisconsin~30K0.88×
38Oklahoma~20K0.88×
39Iowa~20K0.88×
40Montana~6K0.88×
41Michigan~60K0.87×
42Arkansas~20K0.87×
43Indiana~40K0.86×
44New Mexico~10K0.82×
45New Hampshire~8K0.81×
46Vermont~3K0.81×
47Alabama~30K0.80×
48Missouri~30K0.78×
49Kentucky~20K0.78×
50West Virginia~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Cheapflights, United States
0.66×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheapflights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheapflights audience
#·InterestCategoryAffinity×
01Rado (watch)Fashion & Accessoires15.96×
02CheapOairTravel & Leisure10.76×
03SeikoFashion & Accessoires9.77×
04Turkish AirlinesTravel & Leisure9.41×
05TravelocityTravel & Leisure7.41×
06Google FlightsTravel & Leisure6.76×
07TrivagoTravel & Leisure6.71×
08OrbitzTravel & Leisure6.27×
09Final DestinationMovies & TV5.36×
10PedestrianCars & Mobility5.16×
11ChaseBusiness & Career3.59×
12TripAdvisorTravel & Leisure3.55×
13ExpediaTravel & Leisure3.42×
14United AirlinesTravel & Leisure3.29×
15HospitalHealth3.01×
16DayBusiness & Career2.96×
17WeekBusiness & Career2.86×
18AirbnbTravel & Leisure2.83×
19American AirlinesTravel & Leisure2.79×
20Gospel musicMusic & Radio2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheapflights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheapflights audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.86×
Luxury OrientationPREMIUM1.85×
Quality AwarenessPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheapflights audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
ExtroversionTHRILL0.98×
TraditionCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheapflights have in United States?

Cheapflights has an estimated audience of 2,462,903 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Cheapflights fans?

58.3% of Cheapflights fans are female, 41.7% are male, with an average age of 44.3 years.

03

Which brands do Cheapflights fans like most?

Cheapflights fans show strongest brand affinity for Google Flights (6.76×), CheapOair (10.76×), and Airbnb (2.83×) over the country average.

04

Where do Cheapflights fans live in United States?

Cheapflights fans in United States are most concentrated in California (reach ~300K), Florida (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cheapflights fans also like?

Beyond Cheapflights itself, the audience over-indexes on CheapOair (10.76×), Airbnb (2.83×), Travelocity (7.41×), and Chase (3.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in United States

See Cheapflights audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheapflights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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