Rascasse Audience Intelligence

Hospital Audience in United States

A data profile of the people who buy, follow and care about Hospital in United States — modelled from more than twelve digital signal sources. Hospital has an estimated audience of 35,171,799 people in United States.

#19among Touchpoint in United States#25in Health

The average Hospital fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Health care, Bath and Bodyworks, with strongest over-indexing on Scooby-Doo (3.57× the country average).

Demographically, the Hospital audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hospital fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Scooby-Doo.

Category: Health · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hospital profile in United States.

Audience size
35.2M
in United States
Gender
67.8%♀
32.2% male
Age
42.5
average years
Country rank
#710
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hospital fans

67.8% are female, 32.2% are male, average age 42.5.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Hospital audience in United States
MetricValue
Female67.8%
Male32.2%
Average age42.5
Estimated audience size35,171,799
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Hospital audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4923%
50+29%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Hospital audience comes from United States.

Worldwide audience distribution share by country for Hospital
CountryShare
United States20.6%
India4.0%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hospital audience in United States is strongest.

Fig. 05

Top regions by affinity

Hospital fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~80K1.54×
02South Dakota~100K1.27×
03Colorado~700K1.26×
04West Virginia~200K1.25×
05Virginia~1M1.17×
06Washington~800K1.17×
07Oregon~500K1.16×
08Washington, District of Columbia~100K1.15×
09Florida~2.5M1.14×
10North Carolina~1M1.12×
11Indiana~700K1.11×
12Vermont~70K1.10×
13Arizona~800K1.09×
14California~4M1.08×
15Texas~3M1.07×
16Illinois~1.5M1.07×
17Montana~100K1.07×
18Kansas~300K1.06×
19New Mexico~200K1.06×
20New York~2M1.05×
21Utah~300K1.05×
22Pennsylvania~1M1.00×
23Mississippi~300K1.00×
24Georgia~1M0.99×
25Tennessee~700K0.99×
26Maryland~600K0.99×
27New Hampshire~100K0.98×
28Michigan~900K0.96×
29Missouri~500K0.96×
30Minnesota~500K0.96×
31Nevada~300K0.96×
32Nebraska~200K0.96×
33Hawaii~100K0.96×
34Ohio~1M0.95×
35Wisconsin~500K0.95×
36New Jersey~800K0.93×
37Maine~100K0.93×
38Oklahoma~400K0.92×
39Idaho~200K0.91×
40Alaska~70K0.90×
41South Carolina~500K0.89×
42Kentucky~400K0.88×
43Massachusetts~600K0.86×
44Louisiana~400K0.86×
45Iowa~200K0.84×
46Arkansas~200K0.80×
47Connecticut~300K0.79×
48Alabama~400K0.78×
49Delaware~70K0.74×
50Rhode Island~80K0.68×
Fig. 06

Affinity by region

Affinity by region — Hospital, United States
0.68×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hospital audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hospital audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV3.57×
02Straight TalkTechnology & Electronics3.57×
03Bath and BodyworksShopping3.04×
04Preventive healthcareHealth2.28×
05Real propertyHome & Garden2.18×
06DentistryBusiness & Career2.17×
07RetirementBusiness & Career2.01×
08PharmacyBusiness & Career1.99×
09GeneticsKids & Family1.89×
10Made in USABusiness & Career1.88×
11Charitable organizationPolitics & Society1.78×
12Ace HardwareHome & Garden1.66×
13Discount storesShopping1.64×
14NostalgiaHome & Garden1.62×
15Nonprofit organizationPolitics & Society1.59×
16Veterinary medicineBusiness & Career1.59×
17Health careBusiness & Career1.58×
18RedditInternet & Social Media1.55×
19SubwayFood & Beverages1.55×
20TraditionPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hospital audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hospital audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Career OrientationPOWER1.47×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hospital audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.85×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hospital have in United States?

Hospital has an estimated audience of 35,171,799 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hospital fans?

67.8% of Hospital fans are female, 32.2% are male, with an average age of 42.5 years.

03

Which brands do Hospital fans like most?

Hospital fans show strongest brand affinity for Scooby-Doo (3.57×), Health care (1.58×), and Bath and Bodyworks (3.04×) over the country average.

04

Where do Hospital fans live in United States?

Hospital fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hospital fans also like?

Beyond Hospital itself, the audience over-indexes on Health care (1.58×), Bath and Bodyworks (3.04×), Real property (2.18×), and Dentistry (2.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Hospital audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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