Hospital Audience in United States

Hospital has an estimated audience of 35,171,799 people in United States. 67.8% are female, 32.2% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Alexandra Daddario, Apple Store, Dakota Johnson, Sarah Jessica Parker.

The average Hospital fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Alexandra Daddario, Apple Store, with strongest over-indexing on Finnair (675× the country average). Demographically, the Hospital audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Touchpoint

Demographics of Hospital fans

Demographic split for Hospital audience in United States
MetricValue
Female67.8%
Male32.2%
Average age42.5
Estimated audience size35,171,799

Audience persona

The typical Hospital fan in United States is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Hospital in United States
RegionReachAffinity
California4,527,7141.17×
Texas3,624,6141.2×
Florida3,089,9951.3×
New York2,252,8491.15×
Illinois1,354,3451.16×
North Carolina1,287,7071.22×
Pennsylvania1,242,3091.05×
Georgia1,130,8641.04×
Ohio1,017,7090.94×
Virginia1,011,4311.18×
Michigan903,9440.98×
Washington900,3121.28×
New Jersey843,9300.94×
Arizona819,2551.14×
Colorado747,0971.35×
Tennessee735,8221.04×
Indiana703,9911.1×
Massachusetts637,4950.92×
Maryland636,7781.05×
Missouri571,6401.01×
Minnesota509,4461.01×
Wisconsin508,0170.96×
Oregon488,0231.21×
South Carolina475,5990.9×
Louisiana394,8440.87×
Kentucky387,4120.88×
Oklahoma380,4810.97×
Nevada359,8601.06×
Alabama347,8730.71×
Utah341,1951.08×
Kansas292,3911.05×
Connecticut284,1750.81×
Arkansas228,1930.79×
Mississippi227,7770.79×
Iowa218,8620.76×
New Mexico179,4281.02×
Nebraska164,8160.93×
West Virginia163,6901×
Idaho160,5280.91×
Hawaii150,3650.99×
New Hampshire135,4310.98×
Washington, District of Columbia123,7081.17×
Maine116,9810.93×
Montana98,2661.01×
South Dakota77,8260.96×
Rhode Island74,8050.67×
Delaware66,9910.69×
Vermont65,9001.07×
North Dakota60,7910.84×
Alaska59,7370.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hospital audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Alexandra Daddario18.83×Movies & TV
Apple Store13.99×Shopping
Dakota Johnson16.14×Movies & TV
Sarah Jessica Parker20.61×Movies & TV
Eddie Bauer18.1×Fashion & Accessoires
Novak Djokovic17.12×Sports
Emilia Clarke16.13×Movies & TV
Angry Birds20.97×Games
Grammarly20.71×Business & Career
Humidifier26.02×Home & Garden
Patrick Swayze15.08×Movies & TV
Dazed & Confused (magazine)22.5×Fashion & Accessoires
MoneyGram18.56×Business & Career
Mark Ruffalo18.27×Movies & TV
Patrick Dempsey18.3×Movies & TV
Nina Dobrev17.03×Movies & TV
Hugh Jackman14.53×Movies & TV
Gillian Anderson19.89×Movies & TV
Iggy Azalea18.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hospital audience
TraitClusterScore
Family OrientationCONSERVATISM1.19
Need for SecurityCONSERVATISM1.14
ExtroversionTHRILL1.12
Price SensitivityPREMIUM1.11
Risk AppetiteTHRILL1.1
Career OrientationPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Hospital
CountryShare
United States20.6%
India4.0%
United Kingdom3.7%

See Hospital audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Hospital have in United States?

Hospital has an estimated audience of 35,171,799 people in United States, concentrated in California and Texas.

What is the gender split and age of Hospital fans?

67.8% of Hospital fans are female, 32.2% are male, with an average age of 42.5 years.

Which brands do Hospital fans like most?

Hospital fans show strongest brand affinity for Finnair (675×), Alexandra Daddario (18.83×), and Apple Store (13.99×) over the country average.

Where do Hospital fans live in United States?

Hospital fans in United States are most concentrated in California (reach 4,527,714), Texas (reach 3,624,614), and Florida (reach 3,089,995). These three regions account for the largest share of the active audience.

What other brands do Hospital fans also like?

Beyond Hospital itself, the audience over-indexes on Alexandra Daddario (18.83×), Apple Store (13.99×), Dakota Johnson (16.14×), and Sarah Jessica Parker (20.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.