A data profile of the people who buy, follow and care about Hospital in Italy — modelled from more than twelve digital signal sources. Hospital has an estimated audience of 4,461,418 people in Italy.
Hospital has an estimated audience of 4,461,418 people in Italy. 64.8% are female, 35.2% are male, average age 45.2. Top brand affinities: Wikipedia, Health care, Volunteering, WhatsApp, Personal finance.
Top brand affinities include Wikipedia, Health care, Volunteering, with strongest over-indexing on Wikipedia (3.66× the country average).
Demographically, the Hospital audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Hospital fan in Italy is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Hospital profile in Italy.
64.8% are female, 35.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 45.2 |
| Estimated audience size | 4,461,418 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Hospital audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 4.0% |
| United Kingdom | 3.7% |
The strongest cross-interests of the Hospital audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doctor of Medicine | Business & Career | 3.71× | ||
| 02 | Wikipedia | Internet & Social Media | 3.66× | ||
| 03 | Dentistry | Business & Career | 3.47× | ||
| 04 | General practitioner | Health | 3.33× | ||
| 05 | Preventive healthcare | Health | 3.15× | ||
| 06 | Master of Business Administration | Business & Career | 2.94× | ||
| 07 | Satire | Literature | 2.53× | ||
| 08 | Volunteering | Politics & Society | 2.49× | ||
| 09 | Adriatic Sea | Travel & Leisure | 2.40× | ||
| 10 | Health care | Business & Career | 2.32× | ||
| 11 | Genetics | Kids & Family | 2.11× | ||
| 12 | Mediaset | Technology & Electronics | 2.09× | ||
| 13 | Singer-songwriter | Music & Radio | 1.98× | ||
| 14 | Nonprofit organization | Politics & Society | 1.90× | ||
| 15 | Innovation | Business & Career | 1.85× | ||
| 16 | Internet & Social Media | 1.76× | |||
| 17 | Coop | Food & Beverages | 1.74× | ||
| 18 | Personal finance | Business & Career | 1.64× | ||
| 19 | Lidl | Shopping | 1.53× | ||
| 20 | SuperEnalotto | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.96× | |
| Family Orientation | CONSERVATISM | 1.90× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Extroversion | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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