Charitable organization Audience in United States

Charitable organization logo

Charitable organization has an estimated audience of 31,546,676 people in United States. 61.4% are female, 38.6% are male, average age 45.2. Top regions: California, Texas, New York. Top brand affinities: Donation, Nonprofit organization, The Gilded Age, Dollar General, Fundraising.

The average Charitable organization fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Donation, Nonprofit organization, The Gilded Age, with strongest over-indexing on Donation (3.3× the country average). Demographically, the Charitable organization audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Touchpoint

Demographics of Charitable organization fans

Demographic split for Charitable organization audience in United States
MetricValue
Female61.4%
Male38.6%
Average age45.2
Estimated audience size31,546,676

Audience persona

The typical Charitable organization fan in United States is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Donation.

Top regions in United States

Top regions ranked by reach for Charitable organization in United States
RegionReachAffinity
California3,269,3440.94×
Texas3,084,7541.14×
New York2,342,4591.33×
Florida2,311,7101.08×
Illinois1,347,7421.28×
Georgia1,241,9721.28×
Pennsylvania1,168,7611.1×
North Carolina1,126,3781.19×
Ohio1,033,8741.06×
Michigan880,6661.07×
New Jersey872,8501.09×
Virginia852,6601.11×
Tennessee722,7861.14×
Maryland708,1891.31×
Arizona670,8071.04×
Missouri604,6931.19×
Massachusetts601,9640.97×
Indiana572,5900.99×
Washington569,3980.9×
South Carolina555,1911.17×
Oklahoma514,5641.47×
Alabama468,3271.06×
Colorado467,8750.94×
Louisiana459,5171.13×
Kentucky438,6731.11×
Wisconsin416,8800.88×
Minnesota363,0360.8×
Oregon356,6600.99×
Mississippi350,8341.35×
Connecticut333,6861.05×
Kansas281,9031.13×
Arkansas248,0000.95×
Nevada241,6780.79×
Utah232,2780.82×
Iowa196,6210.76×
New Mexico182,4721.15×
Idaho166,8021.05×
Nebraska150,7640.95×
Hawaii137,3631.01×
West Virginia127,6860.87×
Washington, District of Columbia91,3240.96×
New Hampshire89,8120.72×
Rhode Island81,7690.81×
Delaware75,4450.87×
Maine74,2900.66×
South Dakota61,5040.84×
Montana54,1840.62×
North Dakota52,0740.8×
Vermont41,4310.75×
Alaska40,4020.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charitable organization audience
BrandAffinityCategory
Donation3.3×Business & Career
Nonprofit organization2.16×Politics & Society
The Gilded Age2.45×Movies & TV
Dollar General1.73×Shopping
Fundraising2.68×Business & Career
Hobby Lobby1.7×Home & Garden
Aldi1.68×Shopping
Organization1.52×Business & Career
Old age2.58×Politics & Society
Volunteering1.96×Politics & Society
Grandparent1.97×Kids & Family
Diane Keaton2.47×Movies & TV
Gateway Pundit3.4×News
Medicare (United States)2.87×Health
Social enterprise6.36×Politics & Society
MSN1.54×News
United States Postal Service1.56×Business & Career
Philanthropy2.25×Arts & Culture
Bank of America1.51×Business & Career
Concurrent Versions System1.65×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charitable organization audience
TraitClusterScore
Community OrientationOPEN3
Family OrientationCONSERVATISM1.52
SustainabilityBALANCE1.32
TraditionCONSERVATISM1.28
IndividualismJOY1.27
TravellingTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Charitable organization
CountryShare
United States21.6%
United Kingdom13.4%
India4.2%

See Charitable organization audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Charitable organization have in United States?

Charitable organization has an estimated audience of 31,546,676 people in United States, concentrated in California and Texas.

What is the gender split and age of Charitable organization fans?

61.4% of Charitable organization fans are female, 38.6% are male, with an average age of 45.2 years.

Which brands do Charitable organization fans like most?

Charitable organization fans show strongest brand affinity for Donation (3.3×), Nonprofit organization (2.16×), and The Gilded Age (2.45×) over the country average.

Where do Charitable organization fans live in United States?

Charitable organization fans in United States are most concentrated in California (reach 3,269,344), Texas (reach 3,084,754), and New York (reach 2,342,459). These three regions account for the largest share of the active audience.

What other brands do Charitable organization fans also like?

Beyond Charitable organization itself, the audience over-indexes on Nonprofit organization (2.16×), The Gilded Age (2.45×), Dollar General (1.73×), and Fundraising (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charitable organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.