Rascasse Audience Intelligence

Charitable organization Audience in United States

A data profile of the people who buy, follow and care about Charitable organization in United States — modelled from more than twelve digital signal sources. Charitable organization has an estimated audience of 31,546,676 people in United States.

#28among Touchpoint in United States#44in Politics & Society

The average Charitable organization fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lindsey Graham, Mitch McConnell, Donation, with strongest over-indexing on Lindsey Graham (3.01× the country average).

Demographically, the Charitable organization audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charitable organization fan in United States is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Lindsey Graham.

Category: Politics & Society · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charitable organization profile in United States.

Audience size
31.5M
in United States
Gender
61.4%♀
38.6% male
Age
45.2
average years
Country rank
#852
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charitable organization fans

61.4% are female, 38.6% are male, average age 45.2.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Charitable organization audience in United States
MetricValue
Female61.4%
Male38.6%
Average age45.2
Estimated audience size31,546,676
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Charitable organization audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3917%
40-4922%
50+37%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Charitable organization audience comes from United States.

Worldwide audience distribution share by country for Charitable organization
CountryShare
United States21.6%
United Kingdom13.4%
India4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charitable organization audience in United States is strongest.

Fig. 05

Top regions by affinity

Charitable organization fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~500K1.49×
02Kansas~300K1.28×
03Missouri~600K1.27×
04Mississippi~300K1.23×
05New Mexico~200K1.20×
06Maryland~600K1.16×
07New York~2M1.15×
08Illinois~1M1.14×
09Georgia~1M1.12×
10South Carolina~500K1.12×
11Alabama~500K1.12×
12North Carolina~1M1.10×
13Texas~3M1.09×
14Pennsylvania~1M1.09×
15Louisiana~400K1.08×
16Kentucky~400K1.07×
17Ohio~1M1.05×
18Virginia~800K1.05×
19Florida~2M1.04×
20New Jersey~800K1.04×
21Tennessee~700K1.04×
22Michigan~800K1.03×
23Delaware~90K1.01×
24Nebraska~200K1.00×
25Indiana~600K0.99×
26Connecticut~300K0.99×
27Arkansas~300K0.99×
28South Dakota~70K0.99×
29Idaho~200K0.98×
30North Dakota~60K0.98×
31West Virginia~100K0.97×
32Hawaii~100K0.97×
33Arizona~600K0.96×
34Wisconsin~500K0.96×
35Rhode Island~100K0.95×
36Alaska~60K0.95×
37Oregon~300K0.94×
38Vermont~50K0.94×
39Washington, District of Columbia~90K0.93×
40New Hampshire~100K0.91×
41Montana~80K0.91×
42Massachusetts~600K0.90×
43Washington~600K0.89×
44Nevada~300K0.89×
45Iowa~200K0.89×
46California~3M0.88×
47Colorado~400K0.88×
48Maine~100K0.88×
49Minnesota~400K0.86×
50Utah~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Charitable organization, United States
0.85×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charitable organization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charitable organization audience
#·InterestCategoryAffinity×
01Social enterprisePolitics & Society6.36×
02DonationBusiness & Career3.30×
03Lindsey GrahamPolitics & Society3.01×
04Medicare (United States)Health2.87×
05FundraisingBusiness & Career2.68×
06Old agePolitics & Society2.58×
07Diane KeatonMovies & TV2.47×
08The Gilded AgeMovies & TV2.45×
09Melania TrumpPolitics & Society2.36×
10Mitch McConnellPolitics & Society2.34×
11Nonprofit organizationPolitics & Society2.16×
12Dick Van DykeMovies & TV2.16×
13GrandparentKids & Family1.97×
14VolunteeringPolitics & Society1.96×
15Dollar GeneralShopping1.73×
16Hobby LobbyHome & Garden1.70×
17AldiShopping1.68×
18United States Postal ServiceBusiness & Career1.56×
19MSNNews1.54×
20OrganizationBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charitable organization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charitable organization audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.28×
Family OrientationCONSERVATISM1.57×
MindfulnessBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charitable organization audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
Luxury OrientationPREMIUM0.92×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charitable organization have in United States?

Charitable organization has an estimated audience of 31,546,676 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Charitable organization fans?

61.4% of Charitable organization fans are female, 38.6% are male, with an average age of 45.2 years.

03

Which brands do Charitable organization fans like most?

Charitable organization fans show strongest brand affinity for Lindsey Graham (3.01×), Mitch McConnell (2.34×), and Donation (3.3×) over the country average.

04

Where do Charitable organization fans live in United States?

Charitable organization fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Charitable organization fans also like?

Beyond Charitable organization itself, the audience over-indexes on Mitch McConnell (2.34×), Donation (3.3×), Nonprofit organization (2.16×), and Melania Trump (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Charitable organization audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Charitable organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →