Rascasse Audience Intelligence

Social enterprise Audience in United States

A data profile of the people who buy, follow and care about Social enterprise in United States — modelled from more than twelve digital signal sources. Social enterprise has an estimated audience of 3,618,489 people in United States.

#4564among Topic in United States#569in Politics & Society

The average Social enterprise fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Charitable organization, Thredup, Non-alcoholic beverage, with strongest over-indexing on Charitable organization (6.36× the country average).

Demographically, the Social enterprise audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social enterprise fan in United States is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Charitable organization.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social enterprise profile in United States.

Audience size
3.6M
in United States
Gender
68.3%♀
31.7% male
Age
40.8
average years
Country rank
#8762
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social enterprise fans

68.3% are female, 31.7% are male, average age 40.8.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Social enterprise audience in United States
MetricValue
Female68.3%
Male31.7%
Average age40.8
Estimated audience size3,618,489
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Social enterprise audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Social enterprise audience comes from United States.

Worldwide audience distribution share by country for Social enterprise
CountryShare
United States20.4%
United Kingdom7.5%
Colombia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social enterprise audience in United States is strongest.

Fig. 05

Top regions by affinity

Social enterprise fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.16×
02Massachusetts~100K1.53×
03Rhode Island~20K1.34×
04New York~300K1.29×
05Maryland~80K1.26×
06Colorado~70K1.23×
07California~500K1.17×
08Vermont~7K1.16×
09Alaska~9K1.13×
10North Dakota~8K1.09×
11Oregon~40K1.07×
12South Dakota~9K1.07×
13Hawaii~20K1.06×
14Montana~10K1.05×
15Delaware~10K1.05×
16Connecticut~40K1.04×
17Virginia~90K1.02×
18Minnesota~50K1.01×
19Illinois~100K0.98×
20New Hampshire~10K0.98×
21Maine~10K0.98×
22West Virginia~20K0.97×
23Georgia~100K0.96×
24Washington~70K0.96×
25New Mexico~20K0.96×
26Ohio~100K0.94×
27Idaho~20K0.94×
28North Carolina~100K0.93×
29Nebraska~20K0.93×
30Mississippi~30K0.92×
31Tennessee~70K0.91×
32Arkansas~30K0.91×
33Kansas~30K0.90×
34Iowa~30K0.89×
35Michigan~80K0.88×
36Indiana~60K0.88×
37Florida~200K0.87×
38Alabama~40K0.87×
39Kentucky~40K0.87×
40Oklahoma~40K0.87×
41Pennsylvania~100K0.86×
42Louisiana~40K0.86×
43Nevada~30K0.86×
44Utah~30K0.86×
45Missouri~50K0.85×
46South Carolina~50K0.83×
47New Jersey~80K0.82×
48Wisconsin~40K0.81×
49Arizona~60K0.80×
50Texas~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Social enterprise, United States
0.71×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social enterprise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social enterprise audience
#·InterestCategoryAffinity×
01ThredupFashion & Accessoires8.90×
02Charitable organizationPolitics & Society6.36×
03Playa del CarmenTravel & Leisure6.03×
04Twilight (series)Movies & TV5.80×
05Non-alcoholic beverageFood & Beverages4.77×
06La LigaSports4.74×
07Sustainable energyHome & Garden4.22×
08Mineral waterFood & Beverages3.78×
09Microwave ovenHome & Garden3.50×
10Renewable energyBusiness & Career2.86×
11Rail transportTravel & Leisure2.84×
12Hardware storeHome & Garden2.66×
13DonationBusiness & Career2.66×
14MexicoTravel & Leisure2.65×
15PharmacyBusiness & Career2.52×
16Planet FitnessSports2.17×
17FIFA World CupSports2.14×
18Nonprofit organizationPolitics & Society1.95×
19Mortgage loansBusiness & Career1.90×
20Hobby LobbyHome & Garden1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social enterprise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social enterprise audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.50×
Career OrientationPOWER1.80×
PatriotismCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social enterprise audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Early Adopter MentalityPOWER0.84×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social enterprise have in United States?

Social enterprise has an estimated audience of 3,618,489 people in United States, concentrated in California and New York.

02

What is the gender split and age of Social enterprise fans?

68.3% of Social enterprise fans are female, 31.7% are male, with an average age of 40.8 years.

03

Which brands do Social enterprise fans like most?

Social enterprise fans show strongest brand affinity for Charitable organization (6.36×), Thredup (8.9×), and Non-alcoholic beverage (4.77×) over the country average.

04

Where do Social enterprise fans live in United States?

Social enterprise fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Social enterprise fans also like?

Beyond Social enterprise itself, the audience over-indexes on Thredup (8.9×), Non-alcoholic beverage (4.77×), FIFA World Cup (2.14×), and Sustainable energy (4.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Social enterprise audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social enterprise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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