Social enterprise Audience in United States

Social enterprise logo

Social enterprise has an estimated audience of 3,618,489 people in United States. 68.3% are female, 31.7% are male, average age 40.8. Top regions: California, New York, Florida. Top brand affinities: Iron Man (film), Goop, Governor of Michigan, Vocal harmony, headspace.

The average Social enterprise fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Iron Man (film), Goop, Governor of Michigan, with strongest over-indexing on Iron Man (film) (13.33× the country average). Demographically, the Social enterprise audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Social enterprise fans

Demographic split for Social enterprise audience in United States
MetricValue
Female68.3%
Male31.7%
Average age40.8
Estimated audience size3,618,489

Audience persona

The typical Social enterprise fan in United States is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Iron Man (film).

Top regions in United States

Top regions ranked by reach for Social enterprise in United States
RegionReachAffinity
California517,6041.3×
New York301,9311.49×
Florida217,1680.89×
Texas182,3540.59×
Massachusetts133,9651.88×
Illinois129,1921.07×
Georgia112,0901.01×
Ohio109,9100.99×
Pennsylvania101,8440.84×
North Carolina101,5290.93×
Virginia93,7881.06×
Maryland90,9241.46×
Michigan82,2800.87×
Colorado79,4441.39×
Washington67,6410.93×
New Jersey66,8350.73×
Tennessee62,8170.87×
Minnesota56,0091.08×
Oregon49,5121.19×
Arizona48,6310.66×
Indiana47,4740.72×
Connecticut40,5671.12×
Missouri37,7010.65×
Washington, District of Columbia37,0093.4×
Alabama33,9990.67×
Wisconsin28,7320.53×
South Carolina27,2860.5×
Kentucky24,4810.54×
Rhode Island23,7122.06×
Louisiana23,2430.5×
Oklahoma21,6300.54×
Hawaii19,0381.22×
Mississippi18,6720.63×
Iowa17,1220.57×
Arkansas15,4820.52×
Utah14,5230.45×
Nevada13,9770.4×
New Hampshire12,7010.89×
Nebraska12,4370.69×
New Mexico12,3720.68×
Kansas12,3400.43×
Idaho12,3370.68×
West Virginia12,3320.73×
Alaska12,3061.59×
Montana10,7281.07×
Maine10,6230.82×
South Dakota10,5891.27×
Vermont10,4551.65×
North Dakota10,3101.39×
Delaware10,2511.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social enterprise audience
BrandAffinityCategory
Iron Man (film)13.33×Movies & TV
Goop13.16×Internet & Social Media
Governor of Michigan15.84×Politics & Society
Vocal harmony7.98×Music & Radio
headspace16×Health
Wok11.16×Food & Beverages
Google Home10.84×Technology & Electronics
Fairy godmother12.32×Literature
Cherish (group)17.44×Music & Radio
Hibachi11.41×Food & Beverages
Grinch5.8×Movies & TV
Grace Slick11.81×Music & Radio
El Paso County, Colorado14.35×Travel & Leisure
Hipster10.36×Politics & Society
Guitarist (magazine)11.71×Music & Radio
TV Fanatic10.68×Movies & TV
Kikar HaShabbat15.46×News
Hardik Pandya13.96×Sports
Product design1.79×Business & Career
Ira Glass15.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social enterprise audience
TraitClusterScore
Community OrientationOPEN2.96
SpiritualityBALANCE1.47
Career OrientationPOWER1.47
ExtroversionTHRILL1.43
Family OrientationCONSERVATISM1.43
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Social enterprise
CountryShare
United States20.4%
United Kingdom7.5%
Colombia6.8%

See Social enterprise audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Social enterprise have in United States?

Social enterprise has an estimated audience of 3,618,489 people in United States, concentrated in California and New York.

What is the gender split and age of Social enterprise fans?

68.3% of Social enterprise fans are female, 31.7% are male, with an average age of 40.8 years.

Which brands do Social enterprise fans like most?

Social enterprise fans show strongest brand affinity for Iron Man (film) (13.33×), Goop (13.16×), and Governor of Michigan (15.84×) over the country average.

Where do Social enterprise fans live in United States?

Social enterprise fans in United States are most concentrated in California (reach 517,604), New York (reach 301,931), and Florida (reach 217,168). These three regions account for the largest share of the active audience.

What other brands do Social enterprise fans also like?

Beyond Social enterprise itself, the audience over-indexes on Goop (13.16×), Governor of Michigan (15.84×), Vocal harmony (7.98×), and headspace (16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social enterprise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.