Social enterprise Audience in Germany
Social enterprise has an estimated audience of 263,840 people in Germany. 52.6% are female, 47.4% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Charitable organization, Jane Goodall, Expert (company), American Music Award, Political geography.
The average Social enterprise fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Charitable organization, Jane Goodall, Expert (company), with strongest over-indexing on Charitable organization (9.33× the country average). Demographically, the Social enterprise audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Social enterprise fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 42.3 |
| Estimated audience size | 263,840 |
Audience persona
The typical Social enterprise fan in Germany is balanced, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Charitable organization.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 30,250 | 0.52× |
| Baden-Württemberg | 27,637 | 0.77× |
| Bayern | 26,737 | 0.63× |
| Berlin | 12,595 | 1.07× |
| Hessen | 11,870 | 0.59× |
| Niedersachsen | 11,355 | 0.44× |
| Schleswig-Holstein | 8,938 | 0.94× |
| Thüringen | 7,371 | 1.1× |
| Sachsen-Anhalt | 7,158 | 1.05× |
| Rheinland-Pfalz | 6,848 | 0.52× |
| Saarland | 6,828 | 2.11× |
| Sachsen | 6,810 | 0.53× |
| Brandenburg | 6,635 | 0.81× |
| Mecklenburg-Vorpommern | 6,296 | 1.25× |
| Bremen | 6,142 | 2.72× |
| Hamburg | 5,698 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charitable organization | 9.33× | Politics & Society |
| Jane Goodall | 15.25× | Pets & Animals |
| Expert (company) | 9.07× | Shopping |
| American Music Award | 20.6× | Music & Radio |
| Political geography | 13.59× | Politics & Society |
| Livemusic | 3.48× | Music & Radio |
| Ernsting's family | 3.86× | Shopping |
| Tagesschau | 1.98× | Movies & TV |
| Netto Marken-Discount | 2.21× | Shopping |
| Metal detector | 16.06× | Home & Garden |
| Pets | 1.67× | Pets & Animals |
| Mariah Carey | 7.51× | Music & Radio |
| Spiegel Online | 1.92× | News |
| Asado | 19.07× | Food & Beverages |
| 1.96× | Internet & Social Media | |
| RB Leipzig | 2.89× | Sports |
| Obi (store) | 1.79× | Shopping |
| IKEA | 1.8× | Home & Garden |
| Efficient energy use | 2.78× | Technology & Electronics |
| Children's literature | 3.61× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 3.17 |
| Early Adopter Mentality | POWER | 2.18 |
| Career Orientation | POWER | 1.67 |
| Sustainability | BALANCE | 1.64 |
| Urban Lifestyle | OPEN | 1.64 |
| Design Affinity | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| United Kingdom | 7.5% |
| Colombia | 6.8% |
See Social enterprise audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Social enterprise have in Germany?
Social enterprise has an estimated audience of 263,840 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Social enterprise fans?
52.6% of Social enterprise fans are female, 47.4% are male, with an average age of 42.3 years.
Which brands do Social enterprise fans like most?
Social enterprise fans show strongest brand affinity for Charitable organization (9.33×), Jane Goodall (15.25×), and Expert (company) (9.07×) over the country average.
Where do Social enterprise fans live in Germany?
Social enterprise fans in Germany are most concentrated in Nordrhein-Westfalen (reach 30,250), Baden-Württemberg (reach 27,637), and Bayern (reach 26,737). These three regions account for the largest share of the active audience.
What other brands do Social enterprise fans also like?
Beyond Social enterprise itself, the audience over-indexes on Jane Goodall (15.25×), Expert (company) (9.07×), American Music Award (20.6×), and Political geography (13.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social enterprise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.