Paris Saint-Germain Audience in Germany
Paris Saint-Germain has an estimated audience of 3,616,068 people in Germany. 33.1% are female, 66.9% are male, average age 28.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, SV Werder Bremen, FC Bayern Munich, FIFA World Cup, VfB Stuttgart.
The average Paris Saint-Germain fan in Germany is 28.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, SV Werder Bremen, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (4.13× the country average). Demographically, the Paris Saint-Germain audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Paris Saint-Germain fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 28.5 |
| Estimated audience size | 3,616,068 |
Audience persona
The typical Paris Saint-Germain fan in Germany is more male, around 28.5 years old, with strong Risk Appetite tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 721,507 | 0.91× |
| Baden-Württemberg | 613,094 | 1.24× |
| Bayern | 605,870 | 1.04× |
| Hessen | 370,405 | 1.34× |
| Niedersachsen | 348,436 | 0.99× |
| Rheinland-Pfalz | 191,878 | 1.06× |
| Berlin | 185,798 | 1.15× |
| Sachsen | 153,121 | 0.86× |
| Schleswig-Holstein | 111,952 | 0.86× |
| Hamburg | 94,123 | 1.15× |
| Brandenburg | 81,807 | 0.73× |
| Sachsen-Anhalt | 69,825 | 0.75× |
| Saarland | 62,767 | 1.41× |
| Thüringen | 60,194 | 0.65× |
| Mecklenburg-Vorpommern | 46,763 | 0.68× |
| Bremen | 35,946 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 4.13× | Sports |
| SV Werder Bremen | 4.69× | Sports |
| FC Bayern Munich | 3.55× | Sports |
| FIFA World Cup | 3.89× | Sports |
| VfB Stuttgart | 4.98× | Sports |
| Argentina national football team | 13.68× | Sports |
| UEFA Champions League | 3.6× | Sports |
| Tottenham Hotspur F.C. | 8.38× | Sports |
| RB Leipzig | 5.44× | Sports |
| Real Madrid C.F. | 3.97× | Sports |
| Tipico | 4.62× | Games |
| France national football team | 11.89× | Sports |
| FC Schalke 04 | 4.67× | Sports |
| Ligue 1 | 7.05× | Sports |
| 2. Bundesliga | 3.35× | Sports |
| Eintracht Frankfurt | 3.24× | Sports |
| FC Barcelona | 3.83× | Sports |
| Leon Goretzka | 10.69× | Sports |
| Manchester United F.C. | 4.76× | Sports |
| Bundesliga | 2.41× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.3 |
| Travelling | THRILL | 1.23 |
| Luxury Orientation | PREMIUM | 1.22 |
| Career Orientation | POWER | 1.21 |
| Early Adopter Mentality | POWER | 1.18 |
| Spirituality | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 17.0% |
| Brazil | 14.5% |
| United States | 5.4% |
See Paris Saint-Germain audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Paris Saint-Germain have in Germany?
Paris Saint-Germain has an estimated audience of 3,616,068 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Paris Saint-Germain fans?
33.1% of Paris Saint-Germain fans are female, 66.9% are male, with an average age of 28.5 years.
Which brands do Paris Saint-Germain fans like most?
Paris Saint-Germain fans show strongest brand affinity for Borussia Dortmund (4.13×), SV Werder Bremen (4.69×), and FC Bayern Munich (3.55×) over the country average.
Where do Paris Saint-Germain fans live in Germany?
Paris Saint-Germain fans in Germany are most concentrated in Nordrhein-Westfalen (reach 721,507), Baden-Württemberg (reach 613,094), and Bayern (reach 605,870). These three regions account for the largest share of the active audience.
What other brands do Paris Saint-Germain fans also like?
Beyond Paris Saint-Germain itself, the audience over-indexes on SV Werder Bremen (4.69×), FC Bayern Munich (3.55×), FIFA World Cup (3.89×), and VfB Stuttgart (4.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paris Saint-Germain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.