A data profile of the people who buy, follow and care about Paris Saint-Germain in Brazil — modelled from more than twelve digital signal sources. Paris Saint-Germain has an estimated audience of 16,790,037 people in Brazil.
The average Paris Saint-Germain fan in Brazil is 30.1 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Seleção Brasileira, Neymar, Real Madrid C.F., with strongest over-indexing on Seleção Brasileira (3.37× the country average).
Demographically, the Paris Saint-Germain audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Paris Saint-Germain fan in Brazil is more male, around 30.1 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Paris Saint-Germain profile in Brazil.
27.4% are female, 72.6% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 30.1 |
| Estimated audience size | 16,790,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Paris Saint-Germain audience comes from Brazil.
| Country | Share |
|---|---|
| France | 16.6% |
| Brazil | 13.0% |
| United States | 5.1% |
Where the Paris Saint-Germain audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~600K | 1.37× | |
| 02 | Amazonas | ~400K | 1.35× | |
| 03 | Piauí | ~300K | 1.21× | |
| 04 | Acre | ~70K | 1.15× | |
| 05 | Pará | ~700K | 1.12× | |
| 06 | Tocantins | ~100K | 1.10× | |
| 07 | Alagoas | ~300K | 1.08× | |
| 08 | Roraima | ~60K | 1.08× | |
| 09 | Bahia | ~1.5M | 1.04× | |
| 10 | Rondônia | ~200K | 1.04× | |
| 11 | Espírito Santo | ~400K | 1.03× | |
| 12 | Rio de Janeiro | ~2M | 1.01× | |
| 13 | Goiás | ~700K | 1.01× | |
| 14 | Minas Gerais | ~2M | 1.00× | |
| 15 | Mato Grosso | ~300K | 0.99× | |
| 16 | Rio Grande do Norte | ~300K | 0.98× | |
| 17 | Amapá | ~70K | 0.98× | |
| 18 | Paraíba | ~400K | 0.97× | |
| 19 | Mato Grosso do Sul | ~300K | 0.96× | |
| 20 | Ceará | ~800K | 0.94× | |
| 21 | Pernambuco | ~800K | 0.90× | |
| 22 | Sergipe | ~200K | 0.88× | |
| 23 | Rio Grande do Sul | ~900K | 0.81× | |
| 24 | Santa Catarina | ~700K | 0.76× | |
| 25 | Paraná | ~900K | 0.75× | |
| 26 | Federal District | ~200K | 0.75× | |
| 27 | São Paulo | ~3.5M | 0.72× |
The strongest cross-interests of the Paris Saint-Germain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Memphis Depay | Sports | 3.73× | ||
| 02 | Manchester City F.C. | Sports | 3.46× | ||
| 03 | Seleção Brasileira | Sports | 3.37× | ||
| 04 | Sportingbet | Sports | 3.28× | ||
| 05 | Bundesliga | Sports | 3.14× | ||
| 06 | Copa do Brasil | Sports | 2.79× | ||
| 07 | Serie B | Sports | 2.66× | ||
| 08 | Al Nassr FC | Sports | 2.50× | ||
| 09 | Esporte Clube Bahia | Sports | 2.36× | ||
| 10 | Serie A | Sports | 2.22× | ||
| 11 | Neymar | Sports | 2.15× | ||
| 12 | Fortaleza Esporte Clube | Sports | 2.05× | ||
| 13 | Cristiano Ronaldo | Sports | 1.88× | ||
| 14 | UEFA Champions League | Sports | 1.87× | ||
| 15 | Real Madrid C.F. | Sports | 1.82× | ||
| 16 | Clube Atlético Mineiro | Sports | 1.67× | ||
| 17 | Fluminense FC | Sports | 1.62× | ||
| 18 | Santos FC | Sports | 1.61× | ||
| 19 | Esporte Clube Vitória | Sports | 1.61× | ||
| 20 | FIFA World Cup | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.13× | |
| Spirituality | BALANCE | 1.07× | |
| Social Media Usage | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.52× | |
| Indulgence | JOY | 0.54× | |
| Design Affinity | PREMIUM | 0.55× |
Paris Saint-Germain has an estimated audience of 16,790,037 people in Brazil, concentrated in São Paulo and Minas Gerais.
27.4% of Paris Saint-Germain fans are female, 72.6% are male, with an average age of 30.1 years.
Paris Saint-Germain fans show strongest brand affinity for Seleção Brasileira (3.37×), Neymar (2.15×), and Real Madrid C.F. (1.82×) over the country average.
Paris Saint-Germain fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Paris Saint-Germain itself, the audience over-indexes on Neymar (2.15×), Real Madrid C.F. (1.82×), Santos FC (1.61×), and Manchester City F.C. (3.46×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Paris Saint-Germain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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