Paris Saint-Germain Audience in Brazil
Paris Saint-Germain has an estimated audience of 18,750,988 people in Brazil. 27.4% are female, 72.6% are male, average age 30.1. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: FC Bayern Munich, Real Madrid C.F., Manchester City F.C., Neymar, Bundesliga.
The average Paris Saint-Germain fan in Brazil is 30.1 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include FC Bayern Munich, Real Madrid C.F., Manchester City F.C., with strongest over-indexing on FC Bayern Munich (5.21× the country average). Demographically, the Paris Saint-Germain audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Paris Saint-Germain fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 30.1 |
| Estimated audience size | 18,750,988 |
Audience persona
The typical Paris Saint-Germain fan in Brazil is more male, around 30.1 years old, with strong Patriotism tendencies and a notable affinity for FC Bayern Munich.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,521,062 | 0.72× |
| Minas Gerais | 1,943,188 | 1× |
| Rio de Janeiro | 1,769,378 | 1.01× |
| Bahia | 1,286,436 | 1.04× |
| Rio Grande do Sul | 900,232 | 0.81× |
| Paraná | 863,232 | 0.75× |
| Ceará | 773,576 | 0.94× |
| Pernambuco | 773,373 | 0.9× |
| Goiás | 720,865 | 1.01× |
| Pará | 685,401 | 1.12× |
| Santa Catarina | 655,168 | 0.76× |
| Maranhão | 643,028 | 1.37× |
| Amazonas | 440,144 | 1.35× |
| Espírito Santo | 404,011 | 1.03× |
| Paraíba | 366,475 | 0.97× |
| Mato Grosso | 349,805 | 0.99× |
| Piauí | 316,056 | 1.21× |
| Rio Grande do Norte | 307,262 | 0.98× |
| Alagoas | 294,868 | 1.08× |
| Mato Grosso do Sul | 262,581 | 0.96× |
| Federal District | 232,916 | 0.75× |
| Sergipe | 170,946 | 0.88× |
| Rondônia | 162,565 | 1.04× |
| Tocantins | 136,430 | 1.1× |
| Acre | 74,856 | 1.15× |
| Amapá | 65,370 | 0.98× |
| Roraima | 57,344 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Bayern Munich | 5.21× | Sports |
| Real Madrid C.F. | 2.38× | Sports |
| Manchester City F.C. | 4.66× | Sports |
| Neymar | 2.57× | Sports |
| Bundesliga | 5.34× | Sports |
| Santos FC | 1.79× | Sports |
| Premier League | 3.15× | Sports |
| Fluminense FC | 2.15× | Sports |
| PSV Eindhoven | 10.14× | Sports |
| Juventus F.C. | 3.94× | Sports |
| Serie A | 2.85× | Sports |
| UEFA Champions League | 2.4× | Sports |
| Cristiano Ronaldo | 2.41× | Sports |
| El Clásico | 19.45× | Sports |
| Arsenal F.C. | 4.37× | Sports |
| Seleção Brasileira | 1.81× | Sports |
| CR Vasco da Gama | 1.78× | Sports |
| Betfair | 3.35× | Games |
| Ligue 1 | 5.03× | Sports |
| Polo Ralph Lauren | 10.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.18 |
| Risk Appetite | THRILL | 1.12 |
| Tradition | CONSERVATISM | 1.1 |
| Early Adopter Mentality | POWER | 1.07 |
| Need for Security | CONSERVATISM | 1.02 |
| Family Orientation | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 17.0% |
| Brazil | 14.5% |
| United States | 5.4% |
See Paris Saint-Germain audiences in other countries
- Paris Saint-Germain — Germany
- Paris Saint-Germain — United States
- Paris Saint-Germain — United Kingdom
- Paris Saint-Germain — France
- Paris Saint-Germain — Italy
- Paris Saint-Germain — Spain
- Paris Saint-Germain — Japan
- Paris Saint-Germain — South Korea
- Paris Saint-Germain — India
- Paris Saint-Germain — Canada
- Paris Saint-Germain — Mexico
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Frequently asked questions
How many fans does Paris Saint-Germain have in Brazil?
Paris Saint-Germain has an estimated audience of 18,750,988 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Paris Saint-Germain fans?
27.4% of Paris Saint-Germain fans are female, 72.6% are male, with an average age of 30.1 years.
Which brands do Paris Saint-Germain fans like most?
Paris Saint-Germain fans show strongest brand affinity for FC Bayern Munich (5.21×), Real Madrid C.F. (2.38×), and Manchester City F.C. (4.66×) over the country average.
Where do Paris Saint-Germain fans live in Brazil?
Paris Saint-Germain fans in Brazil are most concentrated in São Paulo (reach 3,521,062), Minas Gerais (reach 1,943,188), and Rio de Janeiro (reach 1,769,378). These three regions account for the largest share of the active audience.
What other brands do Paris Saint-Germain fans also like?
Beyond Paris Saint-Germain itself, the audience over-indexes on Real Madrid C.F. (2.38×), Manchester City F.C. (4.66×), Neymar (2.57×), and Bundesliga (5.34×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Paris Saint-Germain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.