Rascasse Audience Intelligence

Paris Saint-Germain Audience in Spain

A data profile of the people who buy, follow and care about Paris Saint-Germain in Spain — modelled from more than twelve digital signal sources. Paris Saint-Germain has an estimated audience of 3,017,390 people in Spain.

The average Paris Saint-Germain fan in Spain is 31.9 years old, more male, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Ligue 1, S.S. Lazio, FC Bayern Munich, with strongest over-indexing on Ligue 1 (12.24× the country average).

Demographically, the Paris Saint-Germain audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Paris Saint-Germain fan in Spain is more male, around 31.9 years old, with strong Tradition tendencies and a notable affinity for Ligue 1.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paris Saint-Germain profile in Spain.

Audience size
3M
in Spain
Gender
28.5%
71.5% male
Age
31.9
average years
Country rank
#1242
Team in Spain
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paris Saint-Germain fans

28.5% are female, 71.5% are male, average age 31.9.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Paris Saint-Germain audience in Spain
MetricValue
Female28.5%
Male71.5%
Average age31.9
Estimated audience size3,017,390
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Paris Saint-Germain audience in Spain
Age bracketShare%
16-1940%
20-2923%
30-3915%
40-4915%
50+8%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Paris Saint-Germain audience comes from Spain.

Worldwide audience distribution share by country for Paris Saint-Germain
CountryShare
France16.6%
Brazil13.0%
United States5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paris Saint-Germain audience in Spain is strongest.

Fig. 05

Top regions by affinity

Paris Saint-Germain fans by region: top regions in Spain
#RegionReachAffinity×
01Catalonia~800K1.25×
02Andalusia~800K1.20×
03Region of Murcia~100K1.17×
04Castilla-La Mancha~200K1.15×
05Community of Madrid~600K1.05×
06Canary Islands~200K1.03×
07Comunidad Valenciana~400K1.00×
08Navarre~40K0.96×
09Castile and León~100K0.95×
10Balearic Islands~90K0.95×
11Aragon~80K0.95×
12Basque Autonomous Country~100K0.94×
13Principality of Asturias~70K0.94×
14Galicia~100K0.93×
15Extremadura~60K0.90×
16Cantabria~40K0.85×
17La Rioja~20K0.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paris Saint-Germain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paris Saint-Germain audience
#·InterestCategoryAffinity×
01S.S. LazioSports17.84×
02Leicester City F.C.Sports13.92×
03Ligue 1Sports12.24×
04Aston Villa F.C.Sports10.45×
05Brazil national football teamSports7.70×
06National Women's Soccer LeagueSports7.14×
07FC Bayern MunichSports6.52×
08A.C. MilanSports6.18×
09Boca JuniorsSports5.71×
10Manchester City F.C.Sports5.21×
11Arsenal F.C.Sports4.89×
12Real SociedadSports4.04×
13Manchester United F.C.Sports3.86×
14Sevilla FCSports3.46×
15Premier LeagueSports3.31×
16FIFA World CupSports2.73×
17BasketballSports2.59×
18UEFA Champions LeagueSports2.33×
19SoccerSports1.86×
20FC BarcelonaSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paris Saint-Germain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Paris Saint-Germain audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.58×
SpiritualityBALANCE1.40×
Price SensitivityPREMIUM1.38×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Paris Saint-Germain audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.74×
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.79×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Paris Saint-Germain have in Spain?

Paris Saint-Germain has an estimated audience of 3,017,390 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Paris Saint-Germain fans?

28.5% of Paris Saint-Germain fans are female, 71.5% are male, with an average age of 31.9 years.

03

Which brands do Paris Saint-Germain fans like most?

Paris Saint-Germain fans show strongest brand affinity for Ligue 1 (12.24×), S.S. Lazio (17.84×), and FC Bayern Munich (6.52×) over the country average.

04

Where do Paris Saint-Germain fans live in Spain?

Paris Saint-Germain fans in Spain are most concentrated in Andalusia (reach ~800K), Catalonia (reach ~800K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Paris Saint-Germain fans also like?

Beyond Paris Saint-Germain itself, the audience over-indexes on S.S. Lazio (17.84×), FC Bayern Munich (6.52×), FIFA World Cup (2.73×), and Sevilla FC (3.46×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Paris Saint-Germain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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