Metal detector Audience in Germany
Metal detector has an estimated audience of 292,607 people in Germany. 19.9% are female, 80.1% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Treasure hunting, Premier Inn, FRITZ!Box, Motel One, B.I.
The average Metal detector fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Treasure hunting, Premier Inn, FRITZ!Box, with strongest over-indexing on Treasure hunting (40.88× the country average). Demographically, the Metal detector audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Metal detector fans
| Metric | Value |
|---|---|
| Female | 19.9% |
| Male | 80.1% |
| Average age | 43.4 |
| Estimated audience size | 292,607 |
Audience persona
The typical Metal detector fan in Germany is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Treasure hunting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,455 | 0.93× |
| Bayern | 45,500 | 0.97× |
| Baden-Württemberg | 34,152 | 0.86× |
| Niedersachsen | 30,809 | 1.08× |
| Sachsen | 16,931 | 1.18× |
| Hessen | 16,396 | 0.74× |
| Rheinland-Pfalz | 13,524 | 0.92× |
| Brandenburg | 12,032 | 1.33× |
| Schleswig-Holstein | 11,582 | 1.1× |
| Berlin | 10,208 | 0.78× |
| Sachsen-Anhalt | 8,904 | 1.17× |
| Thüringen | 8,574 | 1.15× |
| Mecklenburg-Vorpommern | 8,390 | 1.5× |
| Hamburg | 5,429 | 0.82× |
| Saarland | 2,959 | 0.82× |
| Bremen | 1,621 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Treasure hunting | 40.88× | Kids & Family |
| Premier Inn | 21.68× | Travel & Leisure |
| FRITZ!Box | 6.7× | Technology & Electronics |
| Motel One | 21.68× | Travel & Leisure |
| B.I | 14.75× | Music & Radio |
| Lieferando.de | 3.48× | Food & Beverages |
| Esso | 5.96× | Cars & Mobility |
| AutoScout24 | 2.92× | Cars & Mobility |
| Pump | 8.62× | Home & Garden |
| Hand tool | 4.33× | Home & Garden |
| Bauhaus | 2.41× | Shopping |
| Fisherman's Friend | 12.63× | Food & Beverages |
| Deutsche Bank | 3.73× | Business & Career |
| TUI | 3.56× | Travel & Leisure |
| American Vintage | 11× | Fashion & Accessoires |
| Mitsubishi | 7.37× | Cars & Mobility |
| Dietitian | 8.64× | Health |
| Private school | 5.82× | Kids & Family |
| Showroom | 7.68× | Shopping |
| Obi (store) | 2.08× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.05 |
| Early Adopter Mentality | POWER | 1.66 |
| Sports Activity | POWER | 1.54 |
| Convenience Orientation | PREMIUM | 1.35 |
| Community Orientation | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.1% |
| United Kingdom | 6.8% |
| Canada | 4.0% |
See Metal detector audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Metal detector have in Germany?
Metal detector has an estimated audience of 292,607 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Metal detector fans?
19.9% of Metal detector fans are female, 80.1% are male, with an average age of 43.4 years.
Which brands do Metal detector fans like most?
Metal detector fans show strongest brand affinity for Treasure hunting (40.88×), Premier Inn (21.68×), and FRITZ!Box (6.7×) over the country average.
Where do Metal detector fans live in Germany?
Metal detector fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,455), Bayern (reach 45,500), and Baden-Württemberg (reach 34,152). These three regions account for the largest share of the active audience.
What other brands do Metal detector fans also like?
Beyond Metal detector itself, the audience over-indexes on Premier Inn (21.68×), FRITZ!Box (6.7×), Motel One (21.68×), and B.I (14.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metal detector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.