Treasure hunting Audience in Germany
Treasure hunting has an estimated audience of 339,956 people in Germany. 50.0% are female, 50.0% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Urban Outfitters, Haberler, Stradivarius, Israel.
The average Treasure hunting fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Urban Outfitters, Haberler, with strongest over-indexing on Home construction (1.52× the country average). Demographically, the Treasure hunting audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Video game
Demographics of Treasure hunting fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 40.4 |
| Estimated audience size | 339,956 |
Audience persona
The typical Treasure hunting fan in Germany is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,632 | 0.84× |
| Bayern | 58,261 | 1.07× |
| Baden-Württemberg | 49,410 | 1.07× |
| Niedersachsen | 40,362 | 1.22× |
| Hessen | 23,047 | 0.89× |
| Sachsen | 20,824 | 1.25× |
| Rheinland-Pfalz | 18,006 | 1.06× |
| Berlin | 14,301 | 0.94× |
| Brandenburg | 13,092 | 1.24× |
| Schleswig-Holstein | 11,348 | 0.93× |
| Thüringen | 9,181 | 1.06× |
| Sachsen-Anhalt | 8,443 | 0.96× |
| Hamburg | 6,744 | 0.88× |
| Mecklenburg-Vorpommern | 6,142 | 0.95× |
| Saarland | 2,967 | 0.71× |
| Bremen | 2,742 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.52× | Home & Garden |
| Urban Outfitters | 2.11× | Shopping |
| Haberler | 1.62× | News |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.29× | Travel & Leisure |
| Hang Seng Index | 6.66× | Business & Career |
| KLIX (AM) | 2.5× | Music & Radio |
| Škoda Kodiaq | 1.97× | Cars & Mobility |
| Urban horticulture | 1.63× | Home & Garden |
| Este, Veneto | 2.14× | Travel & Leisure |
| Corona (band) | 2.03× | Music & Radio |
| Esra Erol | 4.35× | Movies & TV |
| Minestrone | 1.79× | Food & Beverages |
| Medieval fantasy | 7.63× | Literature |
| Stucco | 1.8× | Home & Garden |
| Keeper (password manager) | 2.79× | Technology & Electronics |
| Magazine (band) | 3.16× | Music & Radio |
| Hundertwasserhaus | 3.11× | Travel & Leisure |
| Loincloth | 1.62× | Fashion & Accessoires |
| MK | 1.59× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.82 |
| Extroversion | THRILL | 1.46 |
| Community Orientation | OPEN | 1.3 |
| Convenience Orientation | PREMIUM | 1.3 |
| Family Orientation | CONSERVATISM | 1.28 |
| Spirituality | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.3% |
| United Kingdom | 8.4% |
| Australia | 4.6% |
See Treasure hunting audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Treasure hunting have in Germany?
Treasure hunting has an estimated audience of 339,956 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Treasure hunting fans?
50.0% of Treasure hunting fans are female, 50.0% are male, with an average age of 40.4 years.
Which brands do Treasure hunting fans like most?
Treasure hunting fans show strongest brand affinity for Home construction (1.52×), Urban Outfitters (2.11×), and Haberler (1.62×) over the country average.
Where do Treasure hunting fans live in Germany?
Treasure hunting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,632), Bayern (reach 58,261), and Baden-Württemberg (reach 49,410). These three regions account for the largest share of the active audience.
What other brands do Treasure hunting fans also like?
Beyond Treasure hunting itself, the audience over-indexes on Urban Outfitters (2.11×), Haberler (1.62×), Stradivarius (1.97×), and Israel (2.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Treasure hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.