Rascasse Audience Intelligence

Treasure hunting Audience in Germany

A data profile of the people who buy, follow and care about Treasure hunting in Germany — modelled from more than twelve digital signal sources. Treasure hunting has an estimated audience of 339,956 people in Germany.

#92among Video game in Germany#5768among Topic in Germany#313in Kids & Family

The average Treasure hunting fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Metal detector, Coin collecting, Scarlett Johansson, with strongest over-indexing on Metal detector (40.88× the country average).

Demographically, the Treasure hunting audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Treasure hunting fan in Germany is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Metal detector.

Category: Kids & Family · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Treasure hunting profile in Germany.

Audience size
340K
in Germany
Gender
50.0%♀
50.0% male
Age
40.4
average years
Country rank
#15854
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Treasure hunting fans

50.0% are female, 50.0% are male, average age 40.4.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Treasure hunting audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age40.4
Estimated audience size339,956
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Treasure hunting audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3925%
40-4924%
50+18%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Treasure hunting audience comes from Germany.

Worldwide audience distribution share by country for Treasure hunting
CountryShare
United States46.3%
United Kingdom8.4%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Treasure hunting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Treasure hunting fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.22×
02Brandenburg~10K1.22×
03Niedersachsen~40K1.15×
04Bayern~60K1.06×
05Thüringen~9K1.06×
06Baden-Württemberg~50K1.04×
07Rheinland-Pfalz~20K1.03×
08Mecklenburg-Vorpommern~7K1.01×
09Sachsen-Anhalt~9K0.99×
10Bremen~3K0.99×
11Berlin~10K0.93×
12Schleswig-Holstein~10K0.93×
13Hamburg~7K0.92×
14Hessen~20K0.89×
15Saarland~4K0.87×
16Nordrhein-Westfalen~60K0.83×
Fig. 06

Affinity by region

Affinity by region — Treasure hunting, Germany
0.83×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Treasure hunting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Treasure hunting audience
#·InterestCategoryAffinity×
01Metal detectorHome & Garden40.88×
02MilitariaArts & Culture32.11×
03Coin collectingHome & Garden28.24×
04Grand tourerCars & Mobility14.13×
05Organic chemistryBusiness & Career9.33×
06Joaquin PhoenixMovies & TV8.38×
07Mel GibsonMovies & TV8.14×
08Gold miningBusiness & Career7.81×
09Scarlett JohanssonMovies & TV7.79×
10Sandra BullockMovies & TV5.83×
11Jason MomoaMovies & TV5.77×
12Tom HardyMovies & TV5.36×
13Female bodybuildingSports4.67×
14Tom CruiseMovies & TV4.46×
15Brad PittMovies & TV3.60×
16Solar energyHome & Garden2.97×
17RedditInternet & Social Media2.80×
18CanadaTravel & Leisure2.52×
19TipicoGames2.38×
20NatureHome & Garden1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Treasure hunting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Treasure hunting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
ExtroversionTHRILL1.60×
SpiritualityBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Treasure hunting audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Price SensitivityPREMIUM0.67×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Treasure hunting have in Germany?

Treasure hunting has an estimated audience of 339,956 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Treasure hunting fans?

50.0% of Treasure hunting fans are female, 50.0% are male, with an average age of 40.4 years.

03

Which brands do Treasure hunting fans like most?

Treasure hunting fans show strongest brand affinity for Metal detector (40.88×), Coin collecting (28.24×), and Scarlett Johansson (7.79×) over the country average.

04

Where do Treasure hunting fans live in Germany?

Treasure hunting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Treasure hunting fans also like?

Beyond Treasure hunting itself, the audience over-indexes on Coin collecting (28.24×), Scarlett Johansson (7.79×), Mel Gibson (8.14×), and Jason Momoa (5.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Treasure hunting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Treasure hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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