Treasure hunting Audience in United States

Treasure hunting logo

Treasure hunting has an estimated audience of 6,805,132 people in United States. 51.5% are female, 48.5% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Israel, Sinaloa, Jeep Grand Cherokee (WJ), Pillow.

The average Treasure hunting fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Israel, Sinaloa, with strongest over-indexing on Pro-Ject (6.67× the country average). Demographically, the Treasure hunting audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Video game

Demographics of Treasure hunting fans

Demographic split for Treasure hunting audience in United States
MetricValue
Female51.5%
Male48.5%
Average age43.7
Estimated audience size6,805,132

Audience persona

The typical Treasure hunting fan in United States is balanced, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Treasure hunting in United States
RegionReachAffinity
California622,8630.83×
Texas431,0280.74×
Florida365,9550.79×
New York252,5230.66×
Illinois247,9961.09×
Pennsylvania206,0300.9×
Ohio177,2260.85×
Michigan165,6250.93×
North Carolina163,4220.8×
Georgia147,6880.7×
Virginia143,4340.87×
Colorado131,0231.22×
Washington128,2980.94×
Massachusetts120,3460.9×
Indiana115,2150.93×
Tennessee111,0280.81×
Arizona108,6420.78×
Missouri105,9080.97×
New Jersey103,0950.6×
Kentucky102,8881.21×
Oregon91,8151.18×
Utah91,2671.5×
Wisconsin89,5340.87×
Oklahoma86,7501.15×
Alabama84,7590.89×
South Carolina82,1740.8×
Minnesota79,9950.82×
Maryland75,4580.64×
Louisiana75,1210.86×
Arkansas59,1371.05×
Kansas56,6161.06×
Nevada55,8010.85×
Iowa50,0410.89×
Idaho48,7951.43×
Connecticut45,9740.67×
Mississippi40,9640.73×
New Mexico33,9290.99×
West Virginia33,8181.07×
Maine28,5711.17×
Hawaii26,1030.89×
Alaska25,3111.74×
New Hampshire24,3810.91×
Montana23,9031.27×
Nebraska23,8750.7×
South Dakota23,5931.5×
North Dakota21,2051.52×
Wyoming20,5172.03×
Rhode Island20,1800.93×
Vermont19,8481.66×
Delaware18,0720.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Treasure hunting audience
BrandAffinityCategory
Pro-Ject6.67×Music & Radio
Israel3.43×Travel & Leisure
Sinaloa3.02×Travel & Leisure
Jeep Grand Cherokee (WJ)5.06×Cars & Mobility
Pillow1.66×Home & Garden
Jingoism1.55×Politics & Society
Emperor Entertainment Group8.45×Business & Career
Google Photos1.52×Technology & Electronics
Stop Bullying10×Politics & Society
Nebraska Cornhuskers football2.03×Sports
Jeep Wagoneer3.19×Cars & Mobility
Home staging2.9×Home & Garden
Tezz3.89×Movies & TV
Glossier2.68×Beauty & Wellness
Jesse Plemons1.7×Movies & TV
Grammarly2.21×Business & Career
Yoga Journal7.55×Sports
Mackenzie Foy3.02×Fashion & Accessoires
MK1.63×Music & Radio
Northrop Grumman2.41×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Treasure hunting audience
TraitClusterScore
ExtroversionTHRILL1.67
PatriotismCONSERVATISM1.32
Community OrientationOPEN1.28
Need for SecurityCONSERVATISM1.28
Price SensitivityPREMIUM1.23
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Treasure hunting
CountryShare
United States46.3%
United Kingdom8.4%
Australia4.6%

See Treasure hunting audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Treasure hunting have in United States?

Treasure hunting has an estimated audience of 6,805,132 people in United States, concentrated in California and Texas.

What is the gender split and age of Treasure hunting fans?

51.5% of Treasure hunting fans are female, 48.5% are male, with an average age of 43.7 years.

Which brands do Treasure hunting fans like most?

Treasure hunting fans show strongest brand affinity for Pro-Ject (6.67×), Israel (3.43×), and Sinaloa (3.02×) over the country average.

Where do Treasure hunting fans live in United States?

Treasure hunting fans in United States are most concentrated in California (reach 622,863), Texas (reach 431,028), and Florida (reach 365,955). These three regions account for the largest share of the active audience.

What other brands do Treasure hunting fans also like?

Beyond Treasure hunting itself, the audience over-indexes on Israel (3.43×), Sinaloa (3.02×), Jeep Grand Cherokee (WJ) (5.06×), and Pillow (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Treasure hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.