Rascasse Audience Intelligence

Treasure hunting Audience in United States

A data profile of the people who buy, follow and care about Treasure hunting in United States — modelled from more than twelve digital signal sources. Treasure hunting has an estimated audience of 6,805,132 people in United States.

#23among Video game in United States#3086among Topic in United States#153in Kids & Family

The average Treasure hunting fan in United States is 43.7 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, North Carolina.

Top brand affinities include Metal detector, Nature, John Travolta, with strongest over-indexing on Metal detector (14.78× the country average).

Demographically, the Treasure hunting audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Treasure hunting fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Metal detector.

Category: Kids & Family · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Treasure hunting profile in United States.

Audience size
6.8M
in United States
Gender
51.5%♀
48.5% male
Age
43.7
average years
Country rank
#5142
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Treasure hunting fans

51.5% are female, 48.5% are male, average age 43.7.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Treasure hunting audience in United States
MetricValue
Female51.5%
Male48.5%
Average age43.7
Estimated audience size6,805,132
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Treasure hunting audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3917%
40-4921%
50+34%
Fig. 04

Worldwide distribution

46.3%

of the worldwide Treasure hunting audience comes from United States.

Worldwide audience distribution share by country for Treasure hunting
CountryShare
United States46.3%
United Kingdom8.4%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Treasure hunting audience in United States is strongest.

Fig. 05

Top regions by affinity

Treasure hunting fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~2M9.54×
02West Virginia~100K3.14×
03North Carolina~500K2.31×
04Tennessee~300K1.91×
05Virginia~200K1.42×
06Alabama~100K1.32×
07Kansas~60K1.16×
08Delaware~20K1.16×
09Mississippi~60K1.12×
10Utah~60K1.04×
11Illinois~200K1.02×
12Alaska~10K0.98×
13Iowa~50K0.97×
14Vermont~10K0.97×
15New Jersey~200K0.96×
16North Dakota~10K0.95×
17Montana~20K0.94×
18South Dakota~10K0.94×
19Indiana~100K0.93×
20Arkansas~50K0.90×
21Idaho~30K0.90×
22Florida~400K0.89×
23Missouri~100K0.87×
24Maine~20K0.85×
25New Mexico~30K0.84×
26Rhode Island~20K0.84×
27Colorado~90K0.83×
28Nevada~50K0.83×
29Oklahoma~60K0.82×
30New Hampshire~20K0.82×
31Kentucky~70K0.81×
32Hawaii~20K0.81×
33Wisconsin~80K0.79×
34Washington, District of Columbia~20K0.78×
35Nebraska~30K0.77×
36California~600K0.76×
37Georgia~200K0.76×
38South Carolina~80K0.76×
39Oregon~60K0.75×
40Louisiana~60K0.71×
41Ohio~100K0.69×
42Michigan~100K0.68×
43Minnesota~70K0.68×
44Connecticut~50K0.68×
45Washington~90K0.67×
46Arizona~90K0.63×
47Massachusetts~80K0.63×
48Texas~400K0.61×
49Maryland~70K0.61×
50New York~200K0.60×
Fig. 06

Affinity by region

Affinity by region — Treasure hunting, United States
0.60×1.00×9.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Treasure hunting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Treasure hunting audience
#·InterestCategoryAffinity×
01Metal detectorHome & Garden14.78×
02John TravoltaMovies & TV4.63×
03FitbitTechnology & Electronics4.29×
04Hardware storeHome & Garden2.33×
05CBS SportsMovies & TV2.19×
06Creative CommonsTechnology & Electronics2.16×
07NostalgiaHome & Garden2.03×
08GeneticsKids & Family1.94×
09Staples (Canada)Business & Career1.91×
10Discount storesShopping1.88×
11RedditInternet & Social Media1.73×
12SubwayFood & Beverages1.73×
13Pizza HutFood & Beverages1.67×
14WeatherHome & Garden1.67×
15McDonald'sFood & Beverages1.59×
16AutoZoneCars & Mobility1.56×
17Instant messagingInternet & Social Media1.54×
18Nonprofit organizationPolitics & Society1.54×
19NatureHome & Garden1.52×
20Burger KingFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Treasure hunting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Treasure hunting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Community OrientationOPEN1.55×
ExtroversionTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Treasure hunting audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.73×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Treasure hunting have in United States?

Treasure hunting has an estimated audience of 6,805,132 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Treasure hunting fans?

51.5% of Treasure hunting fans are female, 48.5% are male, with an average age of 43.7 years.

03

Which brands do Treasure hunting fans like most?

Treasure hunting fans show strongest brand affinity for Metal detector (14.78×), Nature (1.52×), and John Travolta (4.63×) over the country average.

04

Where do Treasure hunting fans live in United States?

Treasure hunting fans in United States are most concentrated in Pennsylvania (reach ~2M), California (reach ~600K), and North Carolina (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Treasure hunting fans also like?

Beyond Treasure hunting itself, the audience over-indexes on Nature (1.52×), John Travolta (4.63×), Reddit (1.73×), and Hardware store (2.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Treasure hunting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Treasure hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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