Metal detector Audience in United States

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Metal detector has an estimated audience of 4,977,873 people in United States. 31.3% are female, 68.7% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Treasure hunting, U-Haul, Google Maps, AutoZone, Warriors (novel series).

The average Metal detector fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Treasure hunting, U-Haul, Google Maps, with strongest over-indexing on Treasure hunting (14.78× the country average). Demographically, the Metal detector audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Metal detector fans

Demographic split for Metal detector audience in United States
MetricValue
Female31.3%
Male68.7%
Average age43.9
Estimated audience size4,977,873

Audience persona

The typical Metal detector fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Treasure hunting.

Top regions in United States

Top regions ranked by reach for Metal detector in United States
RegionReachAffinity
California372,3280.68×
Texas365,2990.85×
Florida301,2410.89×
New York182,3360.66×
Ohio167,5701.09×
Pennsylvania166,3910.99×
North Carolina163,4271.09×
Michigan147,9961.14×
Georgia138,4890.9×
Illinois128,6750.78×
Tennessee125,1791.25×
Virginia105,4470.87×
Indiana101,3721.11×
Alabama99,4861.43×
South Carolina90,5491.21×
Missouri90,4691.13×
Kentucky86,4901.39×
Washington82,9810.83×
New Jersey81,1800.64×
Wisconsin77,7281.04×
Arizona76,9930.76×
Massachusetts72,6620.74×
Louisiana71,3861.11×
Minnesota65,1950.91×
Oklahoma65,0251.18×
Oregon59,4481.04×
Colorado57,3510.73×
Arkansas55,1271.34×
Maryland54,0570.63×
Mississippi53,0721.29×
Iowa46,4311.13×
Connecticut41,3300.83×
Kansas40,0531.02×
West Virginia39,5441.71×
Utah35,6320.8×
Nevada29,4790.61×
Maine27,3351.53×
Idaho26,9731.08×
New Mexico26,5391.06×
Nebraska23,5670.94×
New Hampshire23,3261.19×
Montana17,1351.24×
Hawaii13,5440.63×
Rhode Island13,5270.85×
South Dakota12,1861.06×
Vermont11,2821.29×
North Dakota11,2081.1×
Delaware11,1800.81×
Alaska9,2680.87×
Wyoming7,9371.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Metal detector audience
BrandAffinityCategory
Treasure hunting14.78×Kids & Family
U-Haul7.2×Business & Career
Google Maps3.43×Internet & Social Media
AutoZone3.2×Cars & Mobility
Warriors (novel series)4.73×Literature
Clint Eastwood7.07×Movies & TV
Treasure20.52×Kids & Family
Fox News Channel2.12×Movies & TV
Water2.23×Food & Beverages
Friends2.2×Movies & TV
Sam Elliott6.38×Movies & TV
Recreation2.43×Travel & Leisure
Rock music1.87×Music & Radio
Reddit2.48×Internet & Social Media
Robert Redford4.53×Movies & TV
O'Reilly Auto Parts3.78×Cars & Mobility
Google Earth5.92×Internet & Social Media
Panda Express2.81×Food & Beverages
Waffle House3.93×Food & Beverages
B.I12.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Metal detector audience
TraitClusterScore
PatriotismCONSERVATISM2.57
Risk AppetiteTHRILL2.43
TravellingTHRILL1.75
ExtroversionTHRILL1.74
Need for SecurityCONSERVATISM1.47
DIY MentalityTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Metal detector
CountryShare
United States41.1%
United Kingdom6.8%
Canada4.0%

See Metal detector audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Metal detector have in United States?

Metal detector has an estimated audience of 4,977,873 people in United States, concentrated in California and Texas.

What is the gender split and age of Metal detector fans?

31.3% of Metal detector fans are female, 68.7% are male, with an average age of 43.9 years.

Which brands do Metal detector fans like most?

Metal detector fans show strongest brand affinity for Treasure hunting (14.78×), U-Haul (7.2×), and Google Maps (3.43×) over the country average.

Where do Metal detector fans live in United States?

Metal detector fans in United States are most concentrated in California (reach 372,328), Texas (reach 365,299), and Florida (reach 301,241). These three regions account for the largest share of the active audience.

What other brands do Metal detector fans also like?

Beyond Metal detector itself, the audience over-indexes on U-Haul (7.2×), Google Maps (3.43×), AutoZone (3.2×), and Warriors (novel series) (4.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Metal detector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.