Rascasse Audience Intelligence

Metal detector Audience in United States

A data profile of the people who buy, follow and care about Metal detector in United States — modelled from more than twelve digital signal sources. Metal detector has an estimated audience of 4,977,873 people in United States.

#3803among Topic in United States#454in Home & Garden

The average Metal detector fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Treasure hunting, U-Haul, Google Maps, with strongest over-indexing on Treasure hunting (14.78× the country average).

Demographically, the Metal detector audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Metal detector fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Treasure hunting.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metal detector profile in United States.

Audience size
5M
in United States
Gender
31.3%♀
68.7% male
Age
43.9
average years
Country rank
#6729
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Metal detector fans

31.3% are female, 68.7% are male, average age 43.9.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Metal detector audience in United States
MetricValue
Female31.3%
Male68.7%
Average age43.9
Estimated audience size4,977,873
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Metal detector audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3915%
40-4920%
50+37%
Fig. 04

Worldwide distribution

41.1%

of the worldwide Metal detector audience comes from United States.

Worldwide audience distribution share by country for Metal detector
CountryShare
United States41.1%
United Kingdom6.8%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metal detector audience in United States is strongest.

Fig. 05

Top regions by affinity

Metal detector fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~40K1.67×
02Maine~30K1.59×
03Alabama~90K1.36×
04Vermont~10K1.35×
05Kentucky~80K1.33×
06Arkansas~50K1.32×
07Mississippi~50K1.30×
08Montana~20K1.28×
09New Hampshire~20K1.23×
10Tennessee~100K1.19×
11South Carolina~90K1.18×
12Oklahoma~60K1.15×
13Wyoming~8K1.13×
14Michigan~100K1.11×
15Missouri~90K1.11×
16Iowa~50K1.11×
17Idaho~30K1.11×
18North Dakota~10K1.11×
19South Dakota~10K1.10×
20Indiana~100K1.06×
21Louisiana~70K1.05×
22Ohio~200K1.04×
23North Carolina~200K1.04×
24New Mexico~30K1.04×
25Wisconsin~80K1.03×
26Kansas~40K1.01×
27Oregon~60K1.00×
28Nebraska~20K0.99×
29Pennsylvania~200K0.96×
30Alaska~10K0.95×
31Minnesota~70K0.93×
32Rhode Island~10K0.91×
33Georgia~100K0.90×
34Virginia~100K0.90×
35Delaware~10K0.87×
36Florida~300K0.86×
37Connecticut~40K0.85×
38Texas~300K0.81×
39Washington~80K0.81×
40Utah~40K0.81×
41Illinois~100K0.76×
42Massachusetts~70K0.76×
43Arizona~80K0.75×
44Colorado~60K0.72×
45Hawaii~20K0.72×
46California~400K0.66×
47New York~200K0.65×
48Maryland~60K0.65×
49New Jersey~80K0.63×
50Nevada~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Metal detector, United States
0.63×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metal detector audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metal detector audience
#·InterestCategoryAffinity×
01TreasureKids & Family20.52×
02Treasure huntingKids & Family14.78×
03B.IMusic & Radio12.68×
04U-HaulBusiness & Career7.20×
05Sam ElliottMovies & TV6.38×
06Google EarthInternet & Social Media5.92×
07Warriors (novel series)Literature4.73×
08Robert RedfordMovies & TV4.53×
09Dick Van DykeMovies & TV3.93×
10Waffle HouseFood & Beverages3.93×
11O'Reilly Auto PartsCars & Mobility3.78×
12TractorCars & Mobility3.57×
13Google MapsInternet & Social Media3.43×
14AutoZoneCars & Mobility3.20×
15Panda ExpressFood & Beverages2.81×
16RedditInternet & Social Media2.48×
17RecreationTravel & Leisure2.43×
18WaterFood & Beverages2.23×
19Donald TrumpPolitics & Society1.96×
20Rock musicMusic & Radio1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metal detector audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Metal detector audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.59×
Risk AppetiteTHRILL1.66×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Metal detector audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
IndulgenceJOY0.64×
Early Adopter MentalityPOWER0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Metal detector have in United States?

Metal detector has an estimated audience of 4,977,873 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Metal detector fans?

31.3% of Metal detector fans are female, 68.7% are male, with an average age of 43.9 years.

03

Which brands do Metal detector fans like most?

Metal detector fans show strongest brand affinity for Treasure hunting (14.78×), U-Haul (7.2×), and Google Maps (3.43×) over the country average.

04

Where do Metal detector fans live in United States?

Metal detector fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Metal detector fans also like?

Beyond Metal detector itself, the audience over-indexes on U-Haul (7.2×), Google Maps (3.43×), AutoZone (3.2×), and Dick Van Dyke (3.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Metal detector audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Metal detector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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