B.I Audience in United States

Demographics of B.I fans

Audience persona

The typical B.I fan in United States is balanced, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for uol.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See B.I audiences in other countries

• B.I — Germany
• B.I — United Kingdom
• B.I — France
• B.I — Italy
• B.I — Spain
• B.I — Brazil
• B.I — Japan
• B.I — South Korea
• B.I — India

More K-pop audiences in United States

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• BLACKPINK (4,181,158)
• PENTAGON (3,057,629)
• Woods (2,937,926)
• NewJeans (2,058,969)

How to read this data

Audience size is the estimated number of people in United States who actively search for B.I. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.