Rascasse Audience Intelligence

U-Haul Target Market in United States

A data profile of the people who buy, follow and care about U-Haul in United States — modelled from more than twelve digital signal sources. U-Haul has an estimated audience of 20,059,013 people in United States.

#167among Brand in United States#185in Business & Career

The average U-Haul fan in United States is 44.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Public Storage, PODS (company), Budget Truck Rental, with strongest over-indexing on Public Storage (20.91× the country average).

Demographically, the U-Haul audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical U-Haul fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Public Storage.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the U-Haul profile in United States.

Audience size
20.1M
in United States
Gender
44.1%♀
55.9% male
Age
44.5
average years
Country rank
#1643
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of U-Haul

44.1% are female, 55.9% are male, average age 44.5.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for U-Haul audience in United States
MetricValue
Female44.1%
Male55.9%
Average age44.5
Estimated audience size20,059,013
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the U-Haul audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4924%
50+33%
Fig. 04

Worldwide distribution

85.3%

of the worldwide U-Haul audience comes from United States.

Worldwide audience distribution share by country for U-Haul
CountryShare
United States85.3%
Canada9.9%
China1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the U-Haul audience in United States is strongest.

Fig. 05

Top regions by affinity

U-Haul customers by region in United States
#RegionReachAffinity×
01Arizona~600K1.35×
02Nevada~300K1.29×
03Oklahoma~300K1.26×
04Florida~1.5M1.24×
05Georgia~700K1.20×
06Colorado~400K1.19×
07Alabama~300K1.19×
08New Mexico~100K1.19×
09Texas~2M1.18×
10Tennessee~500K1.18×
11Wyoming~30K1.17×
12Washington~500K1.16×
13Arkansas~200K1.16×
14Oregon~300K1.15×
15Louisiana~300K1.13×
16Missouri~400K1.12×
17Idaho~100K1.12×
18Montana~60K1.12×
19Indiana~400K1.08×
20South Carolina~300K1.08×
21Alaska~50K1.07×
22North Carolina~600K1.06×
23Ohio~600K1.03×
24Michigan~500K1.03×
25Kansas~200K1.03×
26North Dakota~40K1.03×
27Utah~200K0.99×
28Wisconsin~300K0.98×
29Virginia~500K0.97×
30Kentucky~200K0.97×
31Mississippi~200K0.97×
32West Virginia~90K0.97×
33Nebraska~100K0.94×
34Pennsylvania~600K0.93×
35Iowa~200K0.92×
36Illinois~600K0.91×
37South Dakota~40K0.90×
38Maryland~300K0.89×
39California~2M0.84×
40Minnesota~200K0.84×
41Connecticut~200K0.82×
42New Hampshire~60K0.81×
43Rhode Island~50K0.81×
44Maine~60K0.80×
45Washington, District of Columbia~50K0.78×
46Massachusetts~300K0.75×
47New York~800K0.74×
48Delaware~40K0.73×
49New Jersey~400K0.69×
50Hawaii~40K0.50×
Fig. 06

Affinity by region

Affinity by region — U-Haul, United States
0.50×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the U-Haul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for U-Haul audience
#·InterestCategoryAffinity×
01Seloger.comHome & Garden82.99×
02Club Premier (loyalty program)Shopping72.37×
03Budget Truck RentalCars & Mobility48.57×
04Atlas Van LinesHome & Garden46.65×
05PODS (company)Home & Garden37.97×
06Two Men and a TruckBusiness & Career26.97×
07Public StorageBusiness & Career20.91×
08KhanMusic & Radio20.17×
09GongMusic & Radio20.17×
10NektarMusic & Radio20.17×
11San Bernardino Valley CollegeBusiness & Career8.36×
12Extra Space StorageHome & Garden6.30×
13Moving companyHome & Garden5.94×
14Self storageHome & Garden5.56×
15New York LotteryGames5.11×
16RedfinHome & Garden4.90×
17Dollar TreeShopping2.07×
18MenardsHome & Garden1.90×
19AutoZoneCars & Mobility1.72×
20Real estate brokerHome & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the U-Haul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by U-Haul audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
Need for SecurityCONSERVATISM1.39×
SpiritualityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by U-Haul audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.03×
ExtroversionTHRILL1.04×
TraditionCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is U-Haul's target market in United States?

U-Haul's target market in United States covers an estimated 20,059,013 people, concentrated in Texas and California.

02

What is the gender split and age of U-Haul customers?

44.1% of the U-Haul audience are female, 55.9% are male, with an average age of 44.5 years.

03

Which brands do U-Haul fans like most?

U-Haul fans show strongest brand affinity for Public Storage (20.91×), PODS (company) (37.97×), and Budget Truck Rental (48.57×) over the country average.

04

Where do U-Haul fans live in United States?

U-Haul fans in United States are most concentrated in Texas (reach ~2M), California (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do U-Haul fans also like?

Beyond U-Haul itself, the audience over-indexes on PODS (company) (37.97×), Budget Truck Rental (48.57×), Khan (20.17×), and Two Men and a Truck (26.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See U-Haul audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for U-Haul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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