U-Haul Audience in United States

U-Haul logo

U-Haul has an estimated audience of 20,243,910 people in United States. 44.1% are female, 55.9% are male, average age 44.5. Top regions: Texas, California, Florida. Top brand affinities: Public Storage, PODS (company), Budget Truck Rental, Khan, Two Men and a Truck.

The average U-Haul fan in United States is 44.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Public Storage, PODS (company), Budget Truck Rental, with strongest over-indexing on Public Storage (20.91× the country average). Demographically, the U-Haul audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of U-Haul fans

Demographic split for U-Haul audience in United States
MetricValue
Female44.1%
Male55.9%
Average age44.5
Estimated audience size20,243,910

Audience persona

The typical U-Haul fan in United States is more male, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Public Storage.

Top regions in United States

Top regions ranked by reach for U-Haul in United States
RegionReachAffinity
Texas2,174,9151.25×
California1,977,5350.89×
Florida1,788,5581.3×
New York893,7770.79×
Georgia768,8131.23×
North Carolina684,1431.12×
Pennsylvania659,3510.97×
Ohio657,9981.06×
Illinois627,5500.93×
Arizona573,1221.39×
Michigan565,3761.07×
Virginia500,5301.02×
Washington492,8511.21×
Tennessee482,7301.19×
Indiana411,1181.11×
Colorado402,8491.26×
Missouri369,8711.13×
New Jersey360,1950.7×
South Carolina338,7231.11×
Alabama326,7311.16×
Maryland320,8170.92×
Massachusetts318,4260.8×
Wisconsin300,6560.99×
Louisiana291,9091.12×
Oklahoma281,3621.25×
Oregon271,4631.17×
Nevada257,1011.31×
Kentucky251,3490.99×
Minnesota246,6030.85×
Utah184,7461.02×
Arkansas180,7721.08×
Kansas167,5211.05×
Connecticut162,9710.8×
Mississippi155,3080.93×
Iowa148,3250.89×
New Mexico117,0951.15×
Idaho107,2901.06×
Nebraska95,7720.94×
West Virginia85,6810.91×
New Hampshire60,8880.76×
Montana60,5471.08×
Maine57,2950.79×
Rhode Island49,8580.77×
Washington, District of Columbia49,4150.81×
Hawaii41,5810.48×
Alaska41,0980.95×
North Dakota38,8440.93×
South Dakota38,2080.82×
Delaware38,0460.68×
Wyoming31,6761.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for U-Haul audience
BrandAffinityCategory
Public Storage20.91×Business & Career
PODS (company)37.97×Home & Garden
Budget Truck Rental48.57×Cars & Mobility
Khan20.17×Music & Radio
Two Men and a Truck26.97×Business & Career
Extra Space Storage6.3×Home & Garden
Gong20.17×Music & Radio
Redfin4.9×Home & Garden
Dollar Tree2.07×Shopping
Moving company5.94×Home & Garden
Nektar20.17×Music & Radio
Atlas Van Lines46.65×Home & Garden
Self storage5.56×Home & Garden
Seloger.com82.99×Home & Garden
AutoZone1.72×Cars & Mobility
New York Lottery5.11×Games
Lowe's1.51×Shopping
Real estate broker1.63×Home & Garden
Club Premier (loyalty program)72.37×Shopping
United Parcel Service1.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by U-Haul audience
TraitClusterScore
Quality AwarenessPREMIUM1.82
PatriotismCONSERVATISM1.68
Need for SecurityCONSERVATISM1.68
Career OrientationPOWER1.61
Urban LifestyleOPEN1.57
IndulgenceJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for U-Haul
CountryShare
United States85.3%
Canada10.0%
China1.3%

See U-Haul audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does U-Haul have in United States?

U-Haul has an estimated audience of 20,243,910 people in United States, concentrated in Texas and California.

What is the gender split and age of U-Haul fans?

44.1% of U-Haul fans are female, 55.9% are male, with an average age of 44.5 years.

Which brands do U-Haul fans like most?

U-Haul fans show strongest brand affinity for Public Storage (20.91×), PODS (company) (37.97×), and Budget Truck Rental (48.57×) over the country average.

Where do U-Haul fans live in United States?

U-Haul fans in United States are most concentrated in Texas (reach 2,174,915), California (reach 1,977,535), and Florida (reach 1,788,558). These three regions account for the largest share of the active audience.

What other brands do U-Haul fans also like?

Beyond U-Haul itself, the audience over-indexes on PODS (company) (37.97×), Budget Truck Rental (48.57×), Khan (20.17×), and Two Men and a Truck (26.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for U-Haul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.