Budget Truck Rental Audience in United States

Budget Truck Rental logo

Budget Truck Rental has an estimated audience of 989,332 people in United States. 46.6% are female, 53.4% are male, average age 39.8. Top regions: Florida, Texas, California. Top brand affinities: U-Haul, PODS (company), Redfin, Two Men and a Truck, Dollar General.

The average Budget Truck Rental fan in United States is 39.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include U-Haul, PODS (company), Redfin, with strongest over-indexing on U-Haul (63.28× the country average). Demographically, the Budget Truck Rental audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Budget Truck Rental fans

Demographic split for Budget Truck Rental audience in United States
MetricValue
Female46.6%
Male53.4%
Average age39.8
Estimated audience size989,332

Audience persona

The typical Budget Truck Rental fan in United States is balanced, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for U-Haul.

Top regions in United States

Top regions ranked by reach for Budget Truck Rental in United States
RegionReachAffinity
Florida113,9451.7×
Texas98,5901.16×
California91,3250.84×
Georgia50,3191.65×
North Carolina47,5891.6×
New York44,8170.81×
Illinois32,7170.99×
Pennsylvania30,7870.92×
Tennessee30,7241.55×
Ohio29,5960.97×
Virginia28,3301.18×
Arizona27,9401.38×
Colorado24,0011.54×
South Carolina23,3351.57×
Michigan23,1490.89×
New Jersey20,0470.8×
Washington19,6590.99×
Indiana19,2211.06×
Missouri19,0121.19×
Louisiana17,1901.35×
Maryland16,6060.98×
Massachusetts15,3270.79×
Alabama15,2481.1×
Nevada12,4131.3×
Oklahoma12,3561.12×
Kentucky12,2630.99×
Minnesota11,2210.79×
Wisconsin11,1360.75×
Oregon10,3660.91×
Utah9,4971.07×
Mississippi9,4271.16×
Connecticut9,3390.94×
Arkansas9,0401.11×
Kansas7,9461.02×
Iowa6,2830.77×
New Mexico5,3421.08×
West Virginia4,3980.95×
Idaho4,2710.86×
Nebraska4,2460.86×
New Hampshire3,0860.79×
Maine2,9430.83×
Delaware2,7221×
Rhode Island2,5080.8×
Washington, District of Columbia2,2500.76×
Montana2,1580.79×
Hawaii1,6350.38×
Wyoming1,3870.95×
Vermont1,1720.67×
North Dakota1,0820.53×
South Dakota1,0310.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Budget Truck Rental audience
BrandAffinityCategory
U-Haul63.28×Business & Career
PODS (company)50.2×Home & Garden
Redfin14.27×Home & Garden
Two Men and a Truck44.19×Business & Career
Dollar General4.66×Shopping
Public Storage12.16×Business & Career
Payless Car Rental54.31×Cars & Mobility
Tron18.27×Movies & TV
Penske Truck Leasing77.46×Cars & Mobility
Home staging20.15×Home & Garden
United Van Lines73.56×Home & Garden
Dollar Tree3.76×Shopping
Turo13.11×Cars & Mobility
Sixt21.17×Cars & Mobility
Vision X118.23×Cars & Mobility
Allied Van Lines67.3×Home & Garden
Family Dollar5.08×Fashion & Accessoires
For sale by owner5.61×Home & Garden
Atlas Van Lines65.04×Home & Garden
Enterprise Rent-A-Car3.72×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Budget Truck Rental audience
TraitClusterScore
MindfulnessBALANCE1.53
TravellingTHRILL1.51
Urban LifestyleOPEN1.49
Need for SecurityCONSERVATISM1.48
Career OrientationPOWER1.35
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Budget Truck Rental
CountryShare
United States80.6%
Australia7.1%
Canada6.8%

See Budget Truck Rental audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Budget Truck Rental have in United States?

Budget Truck Rental has an estimated audience of 989,332 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Budget Truck Rental fans?

46.6% of Budget Truck Rental fans are female, 53.4% are male, with an average age of 39.8 years.

Which brands do Budget Truck Rental fans like most?

Budget Truck Rental fans show strongest brand affinity for U-Haul (63.28×), PODS (company) (50.2×), and Redfin (14.27×) over the country average.

Where do Budget Truck Rental fans live in United States?

Budget Truck Rental fans in United States are most concentrated in Florida (reach 113,945), Texas (reach 98,590), and California (reach 91,325). These three regions account for the largest share of the active audience.

What other brands do Budget Truck Rental fans also like?

Beyond Budget Truck Rental itself, the audience over-indexes on PODS (company) (50.2×), Redfin (14.27×), Two Men and a Truck (44.19×), and Dollar General (4.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Budget Truck Rental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.