PODS (company) Audience in United States

PODS (company) logo

PODS (company) has an estimated audience of 1,828,694 people in United States. 45.0% are female, 55.0% are male, average age 43.6. Top regions: California, Florida, Texas. Top brand affinities: Lulu 黃路梓茵, Steelheart, Israel, Life of Pi, Nebraska Cornhuskers football.

The average PODS (company) fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Lulu 黃路梓茵, Steelheart, Israel, with strongest over-indexing on Lulu 黃路梓茵 (4.3× the country average). Demographically, the PODS (company) audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of PODS (company) fans

Demographic split for PODS (company) audience in United States
MetricValue
Female45.0%
Male55.0%
Average age43.6
Estimated audience size1,828,694

Audience persona

The typical PODS (company) fan in United States is balanced, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for PODS (company) in United States
RegionReachAffinity
California233,8841.16×
Florida206,7841.67×
Texas175,5961.12×
New York104,2131.02×
Pennsylvania74,5771.21×
North Carolina68,7871.25×
Georgia67,3031.19×
Illinois60,1770.99×
Virginia54,6001.23×
Ohio51,8310.92×
New Jersey49,9861.07×
Washington49,1251.34×
Arizona46,0551.23×
Michigan43,4500.91×
Tennessee42,3541.15×
Colorado42,2231.46×
Massachusetts39,4661.1×
South Carolina33,8061.23×
Maryland32,8431.04×
Missouri28,4630.97×
Oregon27,5281.31×
Indiana24,3690.73×
Minnesota24,0790.92×
Louisiana24,0371.02×
Alabama23,1010.9×
Wisconsin22,4070.81×
Connecticut22,0661.2×
Kentucky19,2880.84×
Nevada18,5511.05×
Oklahoma16,8530.83×
Utah16,2130.99×
Arkansas12,6320.84×
Kansas12,4490.86×
Mississippi11,7970.78×
Iowa11,6280.77×
Hawaii10,1631.29×
Idaho9,9571.09×
New Mexico9,5961.05×
New Hampshire7,7501.08×
Maine7,0411.07×
Rhode Island6,7341.16×
Nebraska6,5830.72×
Delaware5,3281.06×
West Virginia5,3110.62×
Washington, District of Columbia4,8980.89×
Montana3,4170.67×
South Dakota2,7000.64×
Vermont2,3360.73×
Alaska2,2420.57×
North Dakota2,0660.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PODS (company) audience
BrandAffinityCategory
Lulu 黃路梓茵4.3×Movies & TV
Steelheart32.83×Music & Radio
Israel1.88×Travel & Leisure
Life of Pi8.36×Movies & TV
Nebraska Cornhuskers football3.03×Sports
Jesse Plemons2.89×Movies & TV
Kendra Scott2.08×Fashion & Accessoires
Academy Award for Best Production Design11.76×Movies & TV
Kanna Hashimoto20×Movies & TV
Cam Ward2.34×Sports
Wikia2.01×Internet & Social Media
MK2.44×Music & Radio
Electrolyte2.54×Health
Glossier2.73×Beauty & Wellness
JDSU1.53×Business & Career
Soldering iron1.52×Home & Garden
Charlamagne Tha God4.26×Movies & TV
Noodle (Gorillaz)1.55×Music & Radio
Urban horticulture1.54×Home & Garden
Necktie2.16×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PODS (company) audience
TraitClusterScore
Quality AwarenessPREMIUM1.86
Need for SecurityCONSERVATISM1.57
DIY MentalityTHRILL1.54
Career OrientationPOWER1.49
Family OrientationCONSERVATISM1.38
Price SensitivityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for PODS (company)
CountryShare
Brazil33.3%
United States27.5%
Indonesia10.2%

See PODS (company) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does PODS (company) have in United States?

PODS (company) has an estimated audience of 1,828,694 people in United States, concentrated in California and Florida.

What is the gender split and age of PODS (company) fans?

45.0% of PODS (company) fans are female, 55.0% are male, with an average age of 43.6 years.

Which brands do PODS (company) fans like most?

PODS (company) fans show strongest brand affinity for Lulu 黃路梓茵 (4.3×), Steelheart (32.83×), and Israel (1.88×) over the country average.

Where do PODS (company) fans live in United States?

PODS (company) fans in United States are most concentrated in California (reach 233,884), Florida (reach 206,784), and Texas (reach 175,596). These three regions account for the largest share of the active audience.

What other brands do PODS (company) fans also like?

Beyond PODS (company) itself, the audience over-indexes on Steelheart (32.83×), Israel (1.88×), Life of Pi (8.36×), and Nebraska Cornhuskers football (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PODS (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.