Rascasse Audience Intelligence

PODS (company) Target Market in United States

A data profile of the people who buy, follow and care about PODS (company) in United States — modelled from more than twelve digital signal sources. PODS (company) has an estimated audience of 1,876,547 people in United States.

#1536among Brand in United States#832in Home & Garden

The average PODS (company) fan in United States is 43.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include U-Haul, Public Storage, Budget Truck Rental, with strongest over-indexing on U-Haul (37.97× the country average).

Demographically, the PODS (company) audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PODS (company) fan in United States is balanced, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for U-Haul.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PODS (company) profile in United States.

Audience size
1.9M
in United States
Gender
45.0%♀
55.0% male
Age
43.6
average years
Country rank
#14988
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PODS (company)

45.0% are female, 55.0% are male, average age 43.6.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for PODS (company) audience in United States
MetricValue
Female45.0%
Male55.0%
Average age43.6
Estimated audience size1,876,547
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the PODS (company) audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

27.5%

of the worldwide PODS (company) audience comes from United States.

Worldwide audience distribution share by country for PODS (company)
CountryShare
Brazil32.1%
United States27.5%
Indonesia9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PODS (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

PODS (company) customers by region in United States
#RegionReachAffinity×
01Florida~200K1.52×
02Colorado~40K1.42×
03South Carolina~30K1.27×
04Oregon~30K1.27×
05Hawaii~10K1.27×
06Washington~50K1.25×
07Rhode Island~7K1.23×
08North Carolina~70K1.20×
09Virginia~50K1.20×
10Arizona~40K1.17×
11Tennessee~40K1.17×
12Connecticut~20K1.17×
13Massachusetts~40K1.14×
14Georgia~60K1.13×
15Idaho~10K1.11×
16New Hampshire~8K1.11×
17Nevada~20K1.10×
18Maine~7K1.10×
19New Mexico~10K1.09×
20Delaware~6K1.09×
21Pennsylvania~70K1.08×
22California~200K1.07×
23Texas~200K1.04×
24New Jersey~50K1.04×
25Maryland~30K1.04×
26Louisiana~20K1.04×
27Utah~20K0.99×
28Missouri~30K0.97×
29Alabama~20K0.97×
30New York~100K0.94×
31Illinois~60K0.93×
32Ohio~50K0.92×
33Michigan~40K0.92×
34Oklahoma~20K0.92×
35Kentucky~20K0.90×
36Arkansas~10K0.90×
37Minnesota~20K0.89×
38Mississippi~10K0.89×
39Kansas~10K0.88×
40Wisconsin~20K0.86×
41Washington, District of Columbia~5K0.84×
42Iowa~10K0.82×
43Indiana~30K0.78×
44Nebraska~7K0.78×
45South Dakota~3K0.77×
46Vermont~2K0.76×
47West Virginia~6K0.70×
48Montana~3K0.69×
49Alaska~3K0.65×
50North Dakota~2K0.61×
Fig. 06

Affinity by region

Affinity by region — PODS (company), United States
0.61×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PODS (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PODS (company) audience
#·InterestCategoryAffinity×
01Public StorageBusiness & Career54.92×
02Budget Truck RentalCars & Mobility50.20×
03U-HaulBusiness & Career37.97×
04Storage WarsMovies & TV18.30×
05Extra Space StorageHome & Garden12.40×
06Online bankingBusiness & Career5.57×
07Home automationTechnology & Electronics5.13×
08QVCMovies & TV4.87×
09Sustainable energyHome & Garden4.76×
10Mortgage loansBusiness & Career4.68×
11FedExBusiness & Career4.66×
12Renewable energyBusiness & Career4.40×
13NASDAQBusiness & Career3.73×
14Vehicle insuranceCars & Mobility3.39×
15Discount storesShopping3.25×
16Shopping mallsShopping2.74×
17Google DriveTechnology & Electronics2.44×
18AirbnbTravel & Leisure2.42×
19PinterestInternet & Social Media2.39×
20FurnitureHome & Garden1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PODS (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PODS (company) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.40×
Convenience OrientationPREMIUM2.26×
PatriotismCONSERVATISM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PODS (company) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
ExtroversionTHRILL0.82×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PODS (company)'s target market in United States?

PODS (company)'s target market in United States covers an estimated 1,876,547 people, concentrated in California and Florida.

02

What is the gender split and age of PODS (company) customers?

45.0% of the PODS (company) audience are female, 55.0% are male, with an average age of 43.6 years.

03

Which brands do PODS (company) fans like most?

PODS (company) fans show strongest brand affinity for U-Haul (37.97×), Public Storage (54.92×), and Budget Truck Rental (50.2×) over the country average.

04

Where do PODS (company) fans live in United States?

PODS (company) fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do PODS (company) fans also like?

Beyond PODS (company) itself, the audience over-indexes on Public Storage (54.92×), Budget Truck Rental (50.2×), Extra Space Storage (12.4×), and Mortgage loans (4.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See PODS (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PODS (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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