Two Men and a Truck Audience in United States

Two Men and a Truck logo

Two Men and a Truck has an estimated audience of 1,166,882 people in United States. 54.5% are female, 45.5% are male, average age 43.2. Top regions: Florida, Texas, Ohio. Top brand affinities: U-Haul, The Biggest Loser, FedEx, The UPS Store, AutoZone.

The average Two Men and a Truck fan in United States is 43.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Ohio. Top brand affinities include U-Haul, The Biggest Loser, FedEx, with strongest over-indexing on U-Haul (8.46× the country average). Demographically, the Two Men and a Truck audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Two Men and a Truck fans

Demographic split for Two Men and a Truck audience in United States
MetricValue
Female54.5%
Male45.5%
Average age43.2
Estimated audience size1,166,882

Audience persona

The typical Two Men and a Truck fan in United States is balanced, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for U-Haul.

Top regions in United States

Top regions ranked by reach for Two Men and a Truck in United States
RegionReachAffinity
Florida106,6221.35×
Texas76,5350.76×
Ohio74,1772.06×
Michigan70,2582.3×
Illinois64,1291.65×
Georgia59,3711.65×
North Carolina49,8131.42×
Missouri37,8242.01×
California35,7290.28×
Indiana34,9081.64×
Wisconsin34,2291.95×
Alabama32,9092.02×
Tennessee28,1361.2×
Minnesota27,3261.63×
Pennsylvania26,0570.66×
South Carolina25,7181.46×
Virginia24,8760.88×
Arizona23,2730.98×
Colorado21,4851.17×
New York20,3790.31×
Louisiana16,9221.12×
Iowa16,8931.76×
Kentucky16,5631.13×
New Jersey15,4950.52×
Maryland13,6460.68×
Kansas12,3871.35×
Oklahoma11,3580.88×
Mississippi10,9771.14×
Massachusetts9,7670.42×
Nebraska9,6581.65×
Washington9,4800.4×
New Mexico7,5061.28×
Connecticut7,0370.6×
Nevada6,6740.59×
Arkansas6,2500.65×
Utah5,6320.54×
Oregon4,3430.32×
Delaware4,2911.33×
Montana3,4171.06×
Idaho3,0660.52×
South Dakota2,8431.05×
Maine2,6850.64×
North Dakota2,6431.1×
New Hampshire2,1880.48×
Rhode Island1,9120.51×
Washington, District of Columbia1,8230.52×
West Virginia1,4780.27×
Vermont8490.41×
Wyoming7870.45×
Hawaii5440.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Two Men and a Truck audience
BrandAffinityCategory
U-Haul8.46×Business & Career
The Biggest Loser22.29×Movies & TV
FedEx3.04×Business & Career
The UPS Store2.38×Shopping
AutoZone1.97×Cars & Mobility
DuckDuckGo4.22×Internet & Social Media
Bernadette Peters10.83×Movies & TV
Trick 'r Treat11.31×Movies & TV
Staples Inc.2.18×Business & Career
Extra Space Storage3.74×Home & Garden
Key Food7.38×Shopping
Linux2.25×Technology & Electronics
Budget Truck Rental10.87×Cars & Mobility
Atlas3.39×Music & Radio
GitHub2.98×Internet & Social Media
PODS (company)7.44×Home & Garden
David Bromstad8.88×Movies & TV
Dallas–Fort Worth metroplex2.35×Travel & Leisure
southwest airlines1.72×Travel & Leisure
Wallpaper (magazine)3.2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Two Men and a Truck audience
TraitClusterScore
Career OrientationPOWER1.8
Quality AwarenessPREMIUM1.52
Need for SecurityCONSERVATISM1.39
DIY MentalityTHRILL1.36
Convenience OrientationPREMIUM1.36
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Two Men and a Truck
CountryShare
United States85.1%
Canada5.4%
Australia3.3%

See Two Men and a Truck audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Two Men and a Truck have in United States?

Two Men and a Truck has an estimated audience of 1,166,882 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Two Men and a Truck fans?

54.5% of Two Men and a Truck fans are female, 45.5% are male, with an average age of 43.2 years.

Which brands do Two Men and a Truck fans like most?

Two Men and a Truck fans show strongest brand affinity for U-Haul (8.46×), The Biggest Loser (22.29×), and FedEx (3.04×) over the country average.

Where do Two Men and a Truck fans live in United States?

Two Men and a Truck fans in United States are most concentrated in Florida (reach 106,622), Texas (reach 76,535), and Ohio (reach 74,177). These three regions account for the largest share of the active audience.

What other brands do Two Men and a Truck fans also like?

Beyond Two Men and a Truck itself, the audience over-indexes on The Biggest Loser (22.29×), FedEx (3.04×), The UPS Store (2.38×), and AutoZone (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Two Men and a Truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.