Dallas–Fort Worth metroplex Audience in United States

Dallas–Fort Worth metroplex logo

Dallas–Fort Worth metroplex has an estimated audience of 17,188,125 people in United States. 56.3% are female, 43.7% are male, average age 41.8. Top regions: Texas, California, Florida. Top brand affinities: Goop, Governor of Michigan, Hibachi, Google Home, Wok.

The average Dallas–Fort Worth metroplex fan in United States is 41.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Governor of Michigan, Hibachi, with strongest over-indexing on Goop (10.61× the country average). Demographically, the Dallas–Fort Worth metroplex audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Dallas–Fort Worth metroplex fans

Demographic split for Dallas–Fort Worth metroplex audience in United States
MetricValue
Female56.3%
Male43.7%
Average age41.8
Estimated audience size17,188,125

Audience persona

The typical Dallas–Fort Worth metroplex fan in United States is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Dallas–Fort Worth metroplex in United States
RegionReachAffinity
Texas12,891,09411.15×
California1,264,6240.67×
Florida742,9590.64×
New York562,0170.59×
Oklahoma471,4522.47×
Illinois446,5670.78×
Georgia359,8750.68×
North Carolina335,6910.65×
Ohio320,8200.61×
Louisiana303,9411.37×
Missouri303,7221.1×
Virginia300,1760.72×
Tennessee297,8060.86×
Arkansas284,5752.01×
Pennsylvania278,9360.48×
Arizona278,5550.79×
Michigan267,2650.59×
Colorado248,9890.92×
Washington230,9240.67×
New Jersey223,0780.51×
Indiana218,7980.7×
Kansas202,3341.49×
Massachusetts198,1200.59×
Alabama174,1060.73×
Minnesota170,2970.69×
Wisconsin157,1640.61×
Maryland156,2260.53×
Mississippi150,6021.06×
Kentucky145,1220.67×
Oregon135,6050.69×
South Carolina134,7380.52×
New Mexico131,4691.53×
Iowa117,6740.83×
Nevada108,9400.66×
Utah99,1600.64×
Nebraska90,7601.05×
Connecticut90,6220.53×
Idaho60,1390.7×
West Virginia43,4160.54×
Montana41,2030.86×
Washington, District of Columbia39,5960.77×
Hawaii33,0770.45×
South Dakota32,1960.81×
Maine29,8150.48×
North Dakota29,6980.84×
Alaska29,5410.8×
New Hampshire29,2690.43×
Wyoming25,5431×
Rhode Island23,5520.43×
Delaware21,0920.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dallas–Fort Worth metroplex audience
BrandAffinityCategory
Goop10.61×Internet & Social Media
Governor of Michigan14.43×Politics & Society
Hibachi14.55×Food & Beverages
Google Home11.48×Technology & Electronics
Wok9.71×Food & Beverages
headspace12.94×Health
Combat sport2.11×Sports
Grinch5.09×Movies & TV
Fairy godmother9.42×Literature
Cherish (group)13.26×Music & Radio
Grace Slick10.22×Music & Radio
Nationality2.48×Politics & Society
Vocal harmony5.16×Music & Radio
No Escape (1994 film)12.47×Movies & TV
Hipster10.4×Politics & Society
TV Fanatic11.31×Movies & TV
El Paso County, Colorado12.35×Travel & Leisure
Harlow10.87×Travel & Leisure
Natural rubber1.77×Cars & Mobility
Nurse educator6.1×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dallas–Fort Worth metroplex audience
TraitClusterScore
ExtroversionTHRILL1.21
PatriotismCONSERVATISM1.16
Community OrientationOPEN1.12
SpiritualityBALANCE1.1
Social Media UsageJOY1.1
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Dallas–Fort Worth metroplex
CountryShare
United States80.7%
Mexico2.1%
United Kingdom1.9%

See Dallas–Fort Worth metroplex audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Dallas–Fort Worth metroplex have in United States?

Dallas–Fort Worth metroplex has an estimated audience of 17,188,125 people in United States, concentrated in Texas and California.

What is the gender split and age of Dallas–Fort Worth metroplex fans?

56.3% of Dallas–Fort Worth metroplex fans are female, 43.7% are male, with an average age of 41.8 years.

Which brands do Dallas–Fort Worth metroplex fans like most?

Dallas–Fort Worth metroplex fans show strongest brand affinity for Goop (10.61×), Governor of Michigan (14.43×), and Hibachi (14.55×) over the country average.

Where do Dallas–Fort Worth metroplex fans live in United States?

Dallas–Fort Worth metroplex fans in United States are most concentrated in Texas (reach 12,891,094), California (reach 1,264,624), and Florida (reach 742,959). These three regions account for the largest share of the active audience.

What other brands do Dallas–Fort Worth metroplex fans also like?

Beyond Dallas–Fort Worth metroplex itself, the audience over-indexes on Governor of Michigan (14.43×), Hibachi (14.55×), Google Home (11.48×), and Wok (9.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas–Fort Worth metroplex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.