Rascasse Audience Intelligence

Trick 'r Treat Audience in United States

A data profile of the people who buy, follow and care about Trick 'r Treat in United States — modelled from more than twelve digital signal sources. Trick 'r Treat has an estimated audience of 1,384,473 people in United States.

#1289among Movie / TV Show / Series in United States#3178in Movies & TV

The average Trick 'r Treat fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dredd, Five Below, Millie Bobby Brown, with strongest over-indexing on Dredd (165.7× the country average).

Demographically, the Trick 'r Treat audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trick 'r Treat fan in United States is more female, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Dredd.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trick 'r Treat profile in United States.

Audience size
1.4M
in United States
Gender
69.8%♀
30.2% male
Age
42.1
average years
Country rank
#18836
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trick 'r Treat viewers

69.8% are female, 30.2% are male, average age 42.1.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Trick 'r Treat audience in United States
MetricValue
Female69.8%
Male30.2%
Average age42.1
Estimated audience size1,384,473
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Trick 'r Treat audience in United States
Age bracketShare%
16-199%
20-2919%
30-3924%
40-4925%
50+22%
Fig. 04

Worldwide distribution

64.6%

of the worldwide Trick 'r Treat audience comes from United States.

Worldwide audience distribution share by country for Trick 'r Treat
CountryShare
United States64.6%
Canada4.3%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trick 'r Treat audience in United States is strongest.

Fig. 05

Top regions by affinity

Trick 'r Treat fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K1.58×
02Kentucky~20K1.38×
03West Virginia~9K1.38×
04Arizona~40K1.28×
05Oklahoma~20K1.28×
06Ohio~50K1.23×
07Nevada~20K1.20×
08Utah~10K1.20×
09California~200K1.18×
10Indiana~30K1.18×
11Pennsylvania~50K1.14×
12Illinois~50K1.14×
13Oregon~20K1.14×
14Colorado~20K1.13×
15Tennessee~30K1.11×
16Missouri~20K1.11×
17Texas~100K1.08×
18Kansas~10K1.08×
19New Hampshire~6K1.06×
20Michigan~40K1.05×
21Idaho~7K1.02×
22Arkansas~10K1.01×
23Iowa~10K1.00×
24Nebraska~7K1.00×
25Washington~30K0.99×
26Rhode Island~4K0.98×
27Wisconsin~20K0.97×
28Maine~5K0.95×
29Alabama~20K0.94×
30Montana~4K0.94×
31North Dakota~3K0.94×
32North Carolina~40K0.91×
33Louisiana~20K0.91×
34South Dakota~3K0.89×
35South Carolina~20K0.88×
36Delaware~3K0.87×
37Vermont~2K0.87×
38Virginia~30K0.85×
39Mississippi~10K0.85×
40Georgia~40K0.84×
41New Jersey~30K0.84×
42Massachusetts~20K0.84×
43Connecticut~10K0.84×
44Alaska~2K0.82×
45Minnesota~20K0.81×
46Florida~70K0.79×
47New York~60K0.79×
48Maryland~20K0.79×
49Washington, District of Columbia~2K0.59×
50Hawaii~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Trick 'r Treat, United States
0.58×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trick 'r Treat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trick 'r Treat audience
#·InterestCategoryAffinity×
01DreddMovies & TV165.70×
02Dutch WonderlandTravel & Leisure38.14×
03Little TikesKids & Family24.98×
04WD-40Home & Garden19.36×
05Five BelowShopping16.27×
06Alien (franchise)Movies & TV12.72×
07Halloween Horror NightsMovies & TV11.74×
08Berlin WallTravel & Leisure9.71×
09MonstersMovies & TV9.32×
10EvanescenceMusic & Radio8.95×
11Millie Bobby BrownMovies & TV8.27×
12Goth subcultureFashion & Accessoires7.00×
13Halloween costumeKids & Family6.79×
14American Horror StoryMovies & TV6.70×
15BeetlejuiceMovies & TV4.84×
16Spirit HalloweenKids & Family4.17×
17Britney SpearsMusic & Radio4.08×
18southwest airlinesTravel & Leisure3.79×
19GameStopGames3.03×
20Pet foodPets & Animals2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trick 'r Treat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trick 'r Treat audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.59×
Community OrientationOPEN1.42×
MindfulnessBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trick 'r Treat audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Early Adopter MentalityPOWER0.80×
TravellingTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trick 'r Treat have in United States?

Trick 'r Treat has an estimated audience of 1,384,473 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trick 'r Treat viewers?

69.8% of Trick 'r Treat fans are female, 30.2% are male, with an average age of 42.1 years.

03

Which brands do Trick 'r Treat fans like most?

Trick 'r Treat fans show strongest brand affinity for Dredd (165.7×), Five Below (16.27×), and Millie Bobby Brown (8.27×) over the country average.

04

Where do Trick 'r Treat fans live in United States?

Trick 'r Treat fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Trick 'r Treat fans also like?

Beyond Trick 'r Treat itself, the audience over-indexes on Five Below (16.27×), Millie Bobby Brown (8.27×), Dutch Wonderland (38.14×), and WD-40 (19.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Trick 'r Treat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trick 'r Treat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →