Trick 'r Treat Audience in United States

Trick 'r Treat logo

Trick 'r Treat has an estimated audience of 1,358,754 people in United States. 69.8% are female, 30.2% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Kendra Scott, Bank account, Grace Slick, Goop.

The average Trick 'r Treat fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Kendra Scott, Bank account, with strongest over-indexing on Grinch (12.55× the country average). Demographically, the Trick 'r Treat audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Trick 'r Treat fans

Demographic split for Trick 'r Treat audience in United States
MetricValue
Female69.8%
Male30.2%
Average age42.1
Estimated audience size1,358,754

Audience persona

The typical Trick 'r Treat fan in United States is more female, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Trick 'r Treat in United States
RegionReachAffinity
California191,0681.28×
Texas137,1161.17×
Florida75,4930.82×
New York60,3070.79×
Pennsylvania54,9891.2×
Illinois52,4841.16×
Ohio51,4331.23×
North Carolina39,2670.96×
Michigan39,2081.1×
Arizona37,2921.34×
Georgia36,9920.88×
Tennessee29,7201.09×
Virginia29,6540.9×
New Jersey29,3840.85×
Indiana29,0701.17×
Washington26,3930.97×
Colorado25,7431.2×
Missouri23,5211.07×
Kentucky23,3561.37×
Massachusetts21,8850.82×
Wisconsin20,1510.99×
Oklahoma18,9561.26×
Maryland18,8880.81×
South Carolina18,6210.91×
Oregon18,4091.18×
Alabama17,2540.91×
Nevada16,6371.27×
Utah15,5701.28×
Minnesota15,2250.78×
Louisiana15,2000.87×
Kansas11,7751.1×
Arkansas10,9680.98×
New Mexico10,9621.61×
Connecticut10,9510.8×
Iowa10,8840.97×
Mississippi9,2500.83×
West Virginia8,2531.3×
Idaho7,0911.04×
Nebraska6,6420.97×
New Hampshire5,6401.05×
Maine4,5390.93×
Rhode Island4,0670.94×
Montana3,5240.93×
Hawaii3,0960.53×
Delaware2,9870.8×
South Dakota2,5670.82×
North Dakota2,3270.83×
Alaska2,0320.7×
Washington, District of Columbia2,0060.49×
Vermont1,9410.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trick 'r Treat audience
BrandAffinityCategory
Grinch12.55×Movies & TV
Kendra Scott8.42×Fashion & Accessoires
Bank account6.56×Business & Career
Grace Slick22.26×Music & Radio
Goop11.46×Internet & Social Media
Lulu 黃路梓茵5.4×Movies & TV
Wok11.03×Food & Beverages
Combat sport2.45×Sports
Hibachi11.56×Food & Beverages
Google Home8.75×Technology & Electronics
Dog breed1.57×Pets & Animals
Gift registry17.12×Kids & Family
Governor of Michigan9.49×Politics & Society
Vocal harmony5.58×Music & Radio
Cherish (group)13.4×Music & Radio
Home construction1.65×Home & Garden
Israel2.38×Travel & Leisure
headspace10.46×Health
No Escape (1994 film)11.82×Movies & TV
Hemnet13.24×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trick 'r Treat audience
TraitClusterScore
ExtroversionTHRILL2.08
MindfulnessBALANCE1.68
LGBTQ+ IdentityOPEN1.6
DIY MentalityTHRILL1.52
TraditionCONSERVATISM1.52
SustainabilityBALANCE1.47

Worldwide distribution

Worldwide audience distribution share by country for Trick 'r Treat
CountryShare
United States64.7%
Canada4.3%
United Kingdom3.9%

See Trick 'r Treat audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Trick 'r Treat have in United States?

Trick 'r Treat has an estimated audience of 1,358,754 people in United States, concentrated in California and Texas.

What is the gender split and age of Trick 'r Treat fans?

69.8% of Trick 'r Treat fans are female, 30.2% are male, with an average age of 42.1 years.

Which brands do Trick 'r Treat fans like most?

Trick 'r Treat fans show strongest brand affinity for Grinch (12.55×), Kendra Scott (8.42×), and Bank account (6.56×) over the country average.

Where do Trick 'r Treat fans live in United States?

Trick 'r Treat fans in United States are most concentrated in California (reach 191,068), Texas (reach 137,116), and Florida (reach 75,493). These three regions account for the largest share of the active audience.

What other brands do Trick 'r Treat fans also like?

Beyond Trick 'r Treat itself, the audience over-indexes on Kendra Scott (8.42×), Bank account (6.56×), Grace Slick (22.26×), and Goop (11.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trick 'r Treat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.