American Horror Story Audience in United States

American Horror Story logo

American Horror Story has an estimated audience of 5,726,704 people in United States. 58.2% are female, 41.8% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Spirit Halloween, Beetlejuice, Catherine O'Hara, Superman, Harry Potter.

The average American Horror Story fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Spirit Halloween, Beetlejuice, Catherine O'Hara, with strongest over-indexing on Spirit Halloween (8.25× the country average). Demographically, the American Horror Story audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of American Horror Story fans

Demographic split for American Horror Story audience in United States
MetricValue
Female58.2%
Male41.8%
Average age35.8
Estimated audience size5,726,704

Audience persona

The typical American Horror Story fan in United States is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Spirit Halloween.

Top regions in United States

Top regions ranked by reach for American Horror Story in United States
RegionReachAffinity
California636,8151.01×
Texas523,7611.06×
Florida359,9130.93×
New York302,3950.94×
Pennsylvania208,8331.08×
Illinois201,4231.06×
Ohio197,2391.12×
Georgia179,7251.02×
North Carolina179,0761.04×
Michigan160,4591.07×
Arizona134,0451.15×
Virginia127,5400.91×
Tennessee126,7291.1×
New Jersey123,7290.85×
Indiana119,1761.14×
Washington112,6940.98×
Massachusetts104,2780.92×
Missouri104,0871.13×
Louisiana96,5591.31×
Colorado91,8651.02×
Alabama91,2301.14×
Kentucky90,3031.26×
South Carolina88,2031.02×
Maryland87,0640.88×
Wisconsin86,0211×
Oklahoma77,0151.21×
Minnesota75,3290.92×
Oregon67,0931.02×
Nevada57,5601.04×
Connecticut56,6080.99×
Arkansas54,1491.15×
Mississippi52,1281.1×
Utah48,6550.95×
Kansas48,0301.06×
Iowa45,8920.97×
New Mexico31,3921.09×
West Virginia30,9311.16×
Idaho28,5630.99×
Nebraska28,1210.98×
New Hampshire22,0690.98×
Maine19,6940.96×
Rhode Island17,5650.96×
Hawaii15,7580.64×
Montana14,4290.91×
Delaware13,7180.87×
Washington, District of Columbia11,3000.66×
South Dakota11,2970.85×
Alaska10,7030.87×
North Dakota10,2970.88×
Vermont7,6910.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Horror Story audience
BrandAffinityCategory
Spirit Halloween8.25×Kids & Family
Beetlejuice6.44×Movies & TV
Catherine O'Hara6.13×Movies & TV
Superman2.22×Movies & TV
Harry Potter2.64×Movies & TV
Sarah Paulson13.35×Movies & TV
Evan Peters13.04×Movies & TV
Beauty1.75×Beauty & Wellness
It (novel)8.28×Literature
Stranger Things3.55×Movies & TV
Friends2.18×Movies & TV
Food1.55×Food & Beverages
Casey3.3×Music & Radio
Millie Bobby Brown4.29×Movies & TV
Get Out (film)8.7×Movies & TV
Rock music1.87×Music & Radio
Movies1.51×Movies & TV
Horror movies2.58×Movies & TV
Beverages1.64×Food & Beverages
Family1.54×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Horror Story audience
TraitClusterScore
ExtroversionTHRILL1.92
LGBTQ+ IdentityOPEN1.85
Early Adopter MentalityPOWER1.42
MindfulnessBALANCE1.21
SustainabilityBALANCE1.2
Community OrientationOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for American Horror Story
CountryShare
United States32.6%
Brazil9.6%
United Kingdom5.4%

See American Horror Story audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does American Horror Story have in United States?

American Horror Story has an estimated audience of 5,726,704 people in United States, concentrated in California and Texas.

What is the gender split and age of American Horror Story fans?

58.2% of American Horror Story fans are female, 41.8% are male, with an average age of 35.8 years.

Which brands do American Horror Story fans like most?

American Horror Story fans show strongest brand affinity for Spirit Halloween (8.25×), Beetlejuice (6.44×), and Catherine O'Hara (6.13×) over the country average.

Where do American Horror Story fans live in United States?

American Horror Story fans in United States are most concentrated in California (reach 636,815), Texas (reach 523,761), and Florida (reach 359,913). These three regions account for the largest share of the active audience.

What other brands do American Horror Story fans also like?

Beyond American Horror Story itself, the audience over-indexes on Beetlejuice (6.44×), Catherine O'Hara (6.13×), Superman (2.22×), and Harry Potter (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Horror Story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.