Rascasse Audience Intelligence

American Horror Story Audience in United States

A data profile of the people who buy, follow and care about American Horror Story in United States — modelled from more than twelve digital signal sources. American Horror Story has an estimated audience of 5,749,891 people in United States.

#79among TV series in United States#164among Movie / TV Show / Series in United States#558in Movies & TV

The average American Horror Story fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spirit Halloween, Beetlejuice, Catherine O'Hara, with strongest over-indexing on Spirit Halloween (8.25× the country average).

Demographically, the American Horror Story audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Horror Story fan in United States is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Spirit Halloween.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Horror Story profile in United States.

Audience size
5.7M
in United States
Gender
58.2%♀
41.8% male
Age
35.8
average years
Country rank
#5912
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Horror Story viewers

58.2% are female, 41.8% are male, average age 35.8.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for American Horror Story audience in United States
MetricValue
Female58.2%
Male41.8%
Average age35.8
Estimated audience size5,749,891
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the American Horror Story audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

32.4%

of the worldwide American Horror Story audience comes from United States.

Worldwide audience distribution share by country for American Horror Story
CountryShare
United States32.4%
Brazil9.4%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Horror Story audience in United States is strongest.

Fig. 05

Top regions by affinity

American Horror Story fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K1.32×
02Kentucky~90K1.26×
03West Virginia~30K1.26×
04Oklahoma~80K1.22×
05Arkansas~50K1.16×
06Indiana~100K1.13×
07Mississippi~50K1.13×
08New Mexico~30K1.13×
09Ohio~200K1.12×
10Alabama~90K1.12×
11Tennessee~100K1.11×
12Missouri~100K1.10×
13Arizona~100K1.09×
14Pennsylvania~200K1.05×
15Kansas~50K1.05×
16Texas~500K1.04×
17Michigan~200K1.03×
18Nevada~60K1.03×
19Oregon~70K1.02×
20North Carolina~200K1.00×
21Colorado~90K1.00×
22South Carolina~90K1.00×
23Wisconsin~90K1.00×
24Idaho~30K1.00×
25New Hampshire~20K1.00×
26Illinois~200K0.99×
27Iowa~50K0.99×
28Nebraska~30K0.99×
29Georgia~200K0.98×
30Maine~20K0.98×
31Rhode Island~20K0.98×
32California~600K0.96×
33Montana~20K0.96×
34North Dakota~10K0.96×
35Connecticut~50K0.95×
36Alaska~10K0.94×
37Washington~100K0.93×
38Utah~50K0.93×
39South Dakota~10K0.93×
40Florida~400K0.91×
41Delaware~10K0.91×
42Virginia~100K0.90×
43Massachusetts~100K0.89×
44Minnesota~70K0.89×
45New York~300K0.88×
46Maryland~90K0.88×
47New Jersey~100K0.83×
48Vermont~8K0.82×
49Washington, District of Columbia~10K0.67×
50Hawaii~20K0.65×
Fig. 06

Affinity by region

Affinity by region — American Horror Story, United States
0.65×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Horror Story audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Horror Story audience
#·InterestCategoryAffinity×
01Sarah PaulsonMovies & TV13.35×
02Evan PetersMovies & TV13.04×
03Get Out (film)Movies & TV8.70×
04It (novel)Literature8.28×
05Spirit HalloweenKids & Family8.25×
06BeetlejuiceMovies & TV6.44×
07Catherine O'HaraMovies & TV6.13×
08Millie Bobby BrownMovies & TV4.29×
09Horror fictionMovies & TV3.82×
10Stranger ThingsMovies & TV3.55×
11CaseyMusic & Radio3.30×
12Harry PotterMovies & TV2.64×
13Horror moviesMovies & TV2.58×
14SupermanMovies & TV2.22×
15Rock musicMusic & Radio1.87×
16BeautyBeauty & Wellness1.75×
17BeveragesFood & Beverages1.64×
18FoodFood & Beverages1.55×
19FamilyKids & Family1.54×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Horror Story audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Horror Story audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.63×
MindfulnessBALANCE1.42×
TraditionCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Horror Story audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Luxury OrientationPREMIUM0.69×
Career OrientationPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Horror Story have in United States?

American Horror Story has an estimated audience of 5,749,891 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Horror Story viewers?

58.2% of American Horror Story fans are female, 41.8% are male, with an average age of 35.8 years.

03

Which brands do American Horror Story fans like most?

American Horror Story fans show strongest brand affinity for Spirit Halloween (8.25×), Beetlejuice (6.44×), and Catherine O'Hara (6.13×) over the country average.

04

Where do American Horror Story fans live in United States?

American Horror Story fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do American Horror Story fans also like?

Beyond American Horror Story itself, the audience over-indexes on Beetlejuice (6.44×), Catherine O'Hara (6.13×), Superman (2.22×), and Sarah Paulson (13.35×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See American Horror Story audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Horror Story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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