American Horror Story Audience in Germany
American Horror Story has an estimated audience of 725,085 people in Germany. 53.0% are female, 47.0% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Catherine O'Hara, Beetlejuice, Stranger Things, Superman, Harry Potter.
The average American Horror Story fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Catherine O'Hara, Beetlejuice, Stranger Things, with strongest over-indexing on Catherine O'Hara (19.7× the country average). Demographically, the American Horror Story audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of American Horror Story fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 34.9 |
| Estimated audience size | 725,085 |
Audience persona
The typical American Horror Story fan in Germany is balanced, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Catherine O'Hara.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,741 | 1.09× |
| Bayern | 99,884 | 0.86× |
| Baden-Württemberg | 79,216 | 0.8× |
| Niedersachsen | 69,745 | 0.99× |
| Hessen | 53,309 | 0.96× |
| Berlin | 36,397 | 1.12× |
| Sachsen | 34,986 | 0.98× |
| Rheinland-Pfalz | 34,946 | 0.96× |
| Thüringen | 25,998 | 1.41× |
| Schleswig-Holstein | 24,781 | 0.95× |
| Brandenburg | 21,270 | 0.95× |
| Sachsen-Anhalt | 20,648 | 1.1× |
| Hamburg | 14,734 | 0.9× |
| Mecklenburg-Vorpommern | 12,910 | 0.93× |
| Saarland | 9,429 | 1.06× |
| Bremen | 5,801 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catherine O'Hara | 19.7× | Movies & TV |
| Beetlejuice | 10.47× | Movies & TV |
| Stranger Things | 6.82× | Movies & TV |
| Superman | 4.69× | Movies & TV |
| Harry Potter | 2.75× | Movies & TV |
| Photography | 3.03× | Arts & Culture |
| Rick and Morty | 8.42× | Movies & TV |
| TikTok | 2.41× | Internet & Social Media |
| Shopping | 2.07× | Shopping |
| Comedy movies | 3.03× | Movies & TV |
| Reading | 2.09× | Literature |
| Clothing | 2.08× | Fashion & Accessoires |
| Tim Burton | 14.39× | Movies & TV |
| Beauty | 2.16× | Beauty & Wellness |
| Rock music | 2.73× | Music & Radio |
| Design | 2.11× | Home & Garden |
| Music | 1.89× | Business & Career |
| Millie Bobby Brown | 4.88× | Movies & TV |
| Food | 1.76× | Food & Beverages |
| Business | 2.01× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.66 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Travelling | THRILL | 1.46 |
| Sustainability | BALANCE | 1.37 |
| Tradition | CONSERVATISM | 1.36 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.6% |
| Brazil | 9.6% |
| United Kingdom | 5.4% |
See American Horror Story audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does American Horror Story have in Germany?
American Horror Story has an estimated audience of 725,085 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of American Horror Story fans?
53.0% of American Horror Story fans are female, 47.0% are male, with an average age of 34.9 years.
Which brands do American Horror Story fans like most?
American Horror Story fans show strongest brand affinity for Catherine O'Hara (19.7×), Beetlejuice (10.47×), and Stranger Things (6.82×) over the country average.
Where do American Horror Story fans live in Germany?
American Horror Story fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,741), Bayern (reach 99,884), and Baden-Württemberg (reach 79,216). These three regions account for the largest share of the active audience.
What other brands do American Horror Story fans also like?
Beyond American Horror Story itself, the audience over-indexes on Beetlejuice (10.47×), Stranger Things (6.82×), Superman (4.69×), and Harry Potter (2.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American Horror Story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.