Rascasse Audience Intelligence

American Horror Story Audience in Germany

A data profile of the people who buy, follow and care about American Horror Story in Germany — modelled from more than twelve digital signal sources. American Horror Story has an estimated audience of 724,001 people in Germany.

#143among TV series in Germany#380among Movie / TV Show / Series in Germany#1184in Movies & TV

The average American Horror Story fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Catherine O'Hara, Stranger Things, Beetlejuice, with strongest over-indexing on Catherine O'Hara (19.7× the country average).

Demographically, the American Horror Story audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American Horror Story fan in Germany is balanced, around 34.9 years old, with strong Mindfulness tendencies and a notable affinity for Catherine O'Hara.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Horror Story profile in Germany.

Audience size
724K
in Germany
Gender
53.0%♀
47.0% male
Age
34.9
average years
Country rank
#8614
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Horror Story viewers

53.0% are female, 47.0% are male, average age 34.9.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for American Horror Story audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age34.9
Estimated audience size724,001
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the American Horror Story audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

4.1%

of the worldwide American Horror Story audience comes from Germany.

Worldwide audience distribution share by country for American Horror Story
CountryShare
United States32.4%
Brazil9.4%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Horror Story audience in Germany is strongest.

Fig. 05

Top regions by affinity

American Horror Story fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.46×
02Sachsen-Anhalt~20K1.14×
03Saarland~10K1.11×
04Berlin~30K1.07×
05Nordrhein-Westfalen~200K1.06×
06Niedersachsen~70K0.98×
07Sachsen~30K0.98×
08Rheinland-Pfalz~30K0.96×
09Brandenburg~20K0.96×
10Mecklenburg-Vorpommern~10K0.96×
11Bremen~6K0.96×
12Schleswig-Holstein~20K0.95×
13Hessen~50K0.93×
14Hamburg~10K0.89×
15Bayern~100K0.83×
16Baden-Württemberg~80K0.78×
Fig. 06

Affinity by region

Affinity by region — American Horror Story, Germany
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Horror Story audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Horror Story audience
#·InterestCategoryAffinity×
01Catherine O'HaraMovies & TV19.70×
02Tim BurtonMovies & TV14.39×
03BeetlejuiceMovies & TV10.47×
04Rick and MortyMovies & TV8.42×
05Stranger ThingsMovies & TV6.82×
06Peaky Blinders (TV series)Movies & TV6.71×
07Millie Bobby BrownMovies & TV4.88×
08SupermanMovies & TV4.69×
09PhotographyArts & Culture3.03×
10Comedy moviesMovies & TV3.03×
11Harry PotterMovies & TV2.75×
12Rock musicMusic & Radio2.73×
13TikTokInternet & Social Media2.41×
14BeautyBeauty & Wellness2.16×
15DesignHome & Garden2.11×
16ReadingLiterature2.09×
17ClothingFashion & Accessoires2.08×
18ShoppingShopping2.07×
19MusicBusiness & Career1.89×
20dB’sMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Horror Story audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Horror Story audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.38×
IndividualismJOY2.37×
Pet OwnershipJOY1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Horror Story audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Family OrientationCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Horror Story have in Germany?

American Horror Story has an estimated audience of 724,001 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of American Horror Story viewers?

53.0% of American Horror Story fans are female, 47.0% are male, with an average age of 34.9 years.

03

Which brands do American Horror Story fans like most?

American Horror Story fans show strongest brand affinity for Catherine O'Hara (19.7×), Stranger Things (6.82×), and Beetlejuice (10.47×) over the country average.

04

Where do American Horror Story fans live in Germany?

American Horror Story fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do American Horror Story fans also like?

Beyond American Horror Story itself, the audience over-indexes on Stranger Things (6.82×), Beetlejuice (10.47×), Superman (4.69×), and Harry Potter (2.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See American Horror Story audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American Horror Story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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