Rick and Morty Audience in Germany
Rick and Morty has an estimated audience of 638,591 people in Germany. 39.4% are female, 60.6% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Drop shipping, Deutschrap, Family Guy, Assassin's Creed, Fielmann.
The average Rick and Morty fan in Germany is 29.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Drop shipping, Deutschrap, Family Guy, with strongest over-indexing on Drop shipping (3.44× the country average). Demographically, the Rick and Morty audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Rick and Morty fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 29.3 |
| Estimated audience size | 638,591 |
Audience persona
The typical Rick and Morty fan in Germany is more male, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Drop shipping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 159,744 | 1.14× |
| Bayern | 101,896 | 0.99× |
| Baden-Württemberg | 86,890 | 1× |
| Niedersachsen | 64,611 | 1.04× |
| Hessen | 59,840 | 1.23× |
| Berlin | 34,889 | 1.22× |
| Sachsen | 34,038 | 1.09× |
| Rheinland-Pfalz | 31,399 | 0.98× |
| Schleswig-Holstein | 21,177 | 0.92× |
| Brandenburg | 18,695 | 0.94× |
| Hamburg | 15,521 | 1.08× |
| Thüringen | 15,488 | 0.95× |
| Mecklenburg-Vorpommern | 11,215 | 0.92× |
| Sachsen-Anhalt | 9,271 | 0.56× |
| Saarland | 7,287 | 0.93× |
| Bremen | 5,468 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drop shipping | 3.44× | Shopping |
| Deutschrap | 3.59× | Music & Radio |
| Family Guy | 10.02× | Movies & TV |
| Assassin's Creed | 5.21× | Games |
| Fielmann | 2.38× | Health |
| Western wear | 3.61× | Fashion & Accessoires |
| Finch | 2.43× | Music & Radio |
| Game of Thrones | 1.92× | Movies & TV |
| Purchase discount | 3.87× | Shopping |
| The Ultimate Gift | 13.07× | Movies & TV |
| Black Friday | 2.87× | Shopping |
| Undergarment | 1.89× | Fashion & Accessoires |
| Social shopping | 3.88× | Shopping |
| Once Upon a Time in the West | 5.73× | Movies & TV |
| Shorts | 2.44× | Fashion & Accessoires |
| Mobile game | 1.69× | Games |
| Family car | 2.41× | Cars & Mobility |
| Coat (clothing) | 2.54× | Fashion & Accessoires |
| Costume jewelry | 2.98× | Fashion & Accessoires |
| Flower bouquet | 2.03× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.56 |
| Extroversion | THRILL | 1.54 |
| Patriotism | CONSERVATISM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Urban Lifestyle | OPEN | 1.19 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Brazil | 7.5% |
| United Kingdom | 4.8% |
See Rick and Morty audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Rick and Morty have in Germany?
Rick and Morty has an estimated audience of 638,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rick and Morty fans?
39.4% of Rick and Morty fans are female, 60.6% are male, with an average age of 29.3 years.
Which brands do Rick and Morty fans like most?
Rick and Morty fans show strongest brand affinity for Drop shipping (3.44×), Deutschrap (3.59×), and Family Guy (10.02×) over the country average.
Where do Rick and Morty fans live in Germany?
Rick and Morty fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,744), Bayern (reach 101,896), and Baden-Württemberg (reach 86,890). These three regions account for the largest share of the active audience.
What other brands do Rick and Morty fans also like?
Beyond Rick and Morty itself, the audience over-indexes on Deutschrap (3.59×), Family Guy (10.02×), Assassin's Creed (5.21×), and Fielmann (2.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rick and Morty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.