Rascasse Audience Intelligence

Rick and Morty Audience in Germany

A data profile of the people who buy, follow and care about Rick and Morty in Germany — modelled from more than twelve digital signal sources. Rick and Morty has an estimated audience of 1,848,935 people in Germany.

#50among TV series in Germany#91among Movie / TV Show / Series in Germany#318in Movies & TV

The average Rick and Morty fan in Germany is 29.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Drop shipping, Deutschrap, Family Guy, with strongest over-indexing on Drop shipping (3.44× the country average).

Demographically, the Rick and Morty audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rick and Morty fan in Germany is more male, around 29.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Drop shipping.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rick and Morty profile in Germany.

Audience size
1.8M
in Germany
Gender
39.4%♀
60.6% male
Age
29.3
average years
Country rank
#3643
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rick and Morty viewers

39.4% are female, 60.6% are male, average age 29.3.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Rick and Morty audience in Germany
MetricValue
Female39.4%
Male60.6%
Average age29.3
Estimated audience size1,848,935
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Rick and Morty audience in Germany
Age bracketShare%
16-1948%
20-2922%
30-3916%
40-4910%
50+5%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Rick and Morty audience comes from Germany.

Worldwide audience distribution share by country for Rick and Morty
CountryShare
United States43.5%
Brazil11.4%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rick and Morty audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rick and Morty fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.20×
02Berlin~100K1.18×
03Nordrhein-Westfalen~500K1.09×
04Sachsen~100K1.06×
05Hamburg~50K1.06×
06Bremen~20K1.05×
07Niedersachsen~200K1.02×
08Rheinland-Pfalz~100K0.98×
09Thüringen~50K0.98×
10Bayern~300K0.97×
11Baden-Württemberg~300K0.97×
12Saarland~30K0.96×
13Brandenburg~60K0.94×
14Schleswig-Holstein~70K0.93×
15Mecklenburg-Vorpommern~40K0.93×
16Sachsen-Anhalt~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Rick and Morty, Germany
0.77×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rick and Morty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rick and Morty audience
#·InterestCategoryAffinity×
01The Ultimate GiftMovies & TV13.07×
02Family GuyMovies & TV10.02×
03Once Upon a Time in the WestMovies & TV5.73×
04Assassin's CreedGames5.21×
05Joachim LöwSports5.18×
06Social shoppingShopping3.88×
07Purchase discountShopping3.87×
08Western wearFashion & Accessoires3.61×
09DeutschrapMusic & Radio3.59×
10Drop shippingShopping3.44×
11Costume jewelryFashion & Accessoires2.98×
12Black FridayShopping2.87×
13Coat (clothing)Fashion & Accessoires2.54×
14ShortsFashion & Accessoires2.44×
15FinchMusic & Radio2.43×
16Family carCars & Mobility2.41×
17FielmannHealth2.38×
18Game of ThronesMovies & TV1.92×
19UndergarmentFashion & Accessoires1.89×
20Mobile gameGames1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rick and Morty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rick and Morty audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.92×
Family OrientationCONSERVATISM1.37×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rick and Morty audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.79×
TraditionCONSERVATISM0.85×
IndividualismJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rick and Morty have in Germany?

Rick and Morty has an estimated audience of 1,848,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rick and Morty viewers?

39.4% of Rick and Morty fans are female, 60.6% are male, with an average age of 29.3 years.

03

Which brands do Rick and Morty fans like most?

Rick and Morty fans show strongest brand affinity for Drop shipping (3.44×), Deutschrap (3.59×), and Family Guy (10.02×) over the country average.

04

Where do Rick and Morty fans live in Germany?

Rick and Morty fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rick and Morty fans also like?

Beyond Rick and Morty itself, the audience over-indexes on Deutschrap (3.59×), Family Guy (10.02×), Assassin's Creed (5.21×), and Fielmann (2.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Rick and Morty audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rick and Morty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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