Family Guy Audience in Germany
A data profile of the people who buy, follow and care about Family Guy in Germany — modelled from more than twelve digital signal sources. Family Guy has an estimated audience of 576,886 people in Germany.
The average Family Guy fan in Germany is 28.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lego, Smyths Toys, Rick and Morty, with strongest over-indexing on Lego (4.22× the country average).
Demographically, the Family Guy audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Family Guy fan in Germany is more male, around 28.6 years old, with strong Individualism tendencies and a notable affinity for Lego.
At a glance
The key figures that characterise the Family Guy profile in Germany.
Search interest · 12-month trend
Demographics of Family Guy viewers
36.4% are female, 63.6% are male, average age 28.6.
Gender split
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 28.6 |
| Estimated audience size | 576,886 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 4% |
Worldwide distribution
of the worldwide Family Guy audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.2% |
| Brazil | 7.6% |
| Mexico | 5.5% |
Geography
Where the Family Guy audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.13× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.07× | |
| 03 | Niedersachsen | ~60K | 1.06× | |
| 04 | Sachsen | ~30K | 1.04× | |
| 05 | Bayern | ~100K | 1.03× | |
| 06 | Baden-Württemberg | ~80K | 1.01× | |
| 07 | Berlin | ~30K | 1.01× | |
| 08 | Hamburg | ~10K | 1.00× | |
| 09 | Rheinland-Pfalz | ~30K | 0.99× | |
| 10 | Sachsen-Anhalt | ~20K | 0.98× | |
| 11 | Thüringen | ~10K | 0.98× | |
| 12 | Schleswig-Holstein | ~20K | 0.97× | |
| 13 | Saarland | ~7K | 0.96× | |
| 14 | Bremen | ~5K | 0.96× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.94× | |
| 16 | Brandenburg | ~20K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Family Guy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Ultimate Gift | Movies & TV | 18.16× | ||
| 02 | Rick and Morty | Movies & TV | 8.27× | ||
| 03 | Playmobil | Kids & Family | 6.75× | ||
| 04 | Montessori education | Business & Career | 6.26× | ||
| 05 | Peppa Pig | Kids & Family | 5.72× | ||
| 06 | vertbaudet | Fashion & Accessoires | 5.22× | ||
| 07 | Nickelodeon | Movies & TV | 4.82× | ||
| 08 | Lego | Kids & Family | 4.22× | ||
| 09 | Smyths Toys | Kids & Family | 3.91× | ||
| 10 | Otaku | Literature | 3.78× | ||
| 11 | Ernsting's family | Shopping | 3.46× | ||
| 12 | Children's literature | Literature | 3.15× | ||
| 13 | Drop shipping | Shopping | 3.10× | ||
| 14 | Finch | Music & Radio | 2.90× | ||
| 15 | Fielmann | Health | 2.28× | ||
| 16 | Deichmann | Shopping | 1.93× | ||
| 17 | Rossmann | Shopping | 1.91× | ||
| 18 | Lieferando.de | Food & Beverages | 1.74× | ||
| 19 | YouTube | Movies & TV | 1.59× | ||
| 20 | TikTok | Internet & Social Media | 1.53× |
Personality of the Family Guy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.54× | |
| Family Orientation | CONSERVATISM | 1.50× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Tradition | CONSERVATISM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.80× |
Frequently asked questions
How many fans does Family Guy have in Germany?
Family Guy has an estimated audience of 576,886 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Family Guy viewers?
36.4% of Family Guy fans are female, 63.6% are male, with an average age of 28.6 years.
Which brands do Family Guy fans like most?
Family Guy fans show strongest brand affinity for Lego (4.22×), Smyths Toys (3.91×), and Rick and Morty (8.27×) over the country average.
Where do Family Guy fans live in Germany?
Family Guy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Family Guy fans also like?
Beyond Family Guy itself, the audience over-indexes on Smyths Toys (3.91×), Rick and Morty (8.27×), Playmobil (6.75×), and Drop shipping (3.1×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Animation audiences in Germany
- Cars (film) (7,674,975)
- Pokémon (5,154,008)
- Happy New Year (2014 film) (3,997,697)
- Spider-Man (2,132,667)
- South Park (1,463,498)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Family Guy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.