Family Guy Audience in Germany
Family Guy has an estimated audience of 594,234 people in Germany. 36.4% are female, 63.6% are male, average age 28.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rick and Morty, Lego, Smyths Toys, Playmobil, Drop shipping.
The average Family Guy fan in Germany is 28.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rick and Morty, Lego, Smyths Toys, with strongest over-indexing on Rick and Morty (8.27× the country average). Demographically, the Family Guy audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of Family Guy fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 28.6 |
| Estimated audience size | 594,234 |
Audience persona
The typical Family Guy fan in Germany is more male, around 28.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rick and Morty.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,749 | 1.11× |
| Bayern | 98,738 | 1.03× |
| Baden-Württemberg | 83,368 | 1.03× |
| Niedersachsen | 62,114 | 1.08× |
| Hessen | 53,527 | 1.18× |
| Sachsen | 30,395 | 1.04× |
| Rheinland-Pfalz | 29,478 | 0.99× |
| Berlin | 28,694 | 1.08× |
| Schleswig-Holstein | 20,280 | 0.95× |
| Brandenburg | 15,650 | 0.85× |
| Sachsen-Anhalt | 14,720 | 0.96× |
| Thüringen | 14,384 | 0.95× |
| Hamburg | 13,851 | 1.03× |
| Mecklenburg-Vorpommern | 10,091 | 0.89× |
| Saarland | 6,561 | 0.9× |
| Bremen | 4,755 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rick and Morty | 8.27× | Movies & TV |
| Lego | 4.22× | Kids & Family |
| Smyths Toys | 3.91× | Kids & Family |
| Playmobil | 6.75× | Kids & Family |
| Drop shipping | 3.1× | Shopping |
| Ernsting's family | 3.46× | Shopping |
| Montessori education | 6.26× | Business & Career |
| Peppa Pig | 5.72× | Kids & Family |
| The Ultimate Gift | 18.16× | Movies & TV |
| TikTok | 1.53× | Internet & Social Media |
| YouTube | 1.59× | Movies & TV |
| Finch | 2.9× | Music & Radio |
| Rossmann | 1.91× | Shopping |
| Deichmann | 1.93× | Shopping |
| Children's literature | 3.15× | Literature |
| Lieferando.de | 1.74× | Food & Beverages |
| vertbaudet | 5.22× | Fashion & Accessoires |
| Otaku | 3.78× | Literature |
| Fielmann | 2.28× | Health |
| Nickelodeon | 4.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.29 |
| Patriotism | CONSERVATISM | 1.29 |
| Social Media Usage | JOY | 1.2 |
| Extroversion | THRILL | 1.19 |
| Urban Lifestyle | OPEN | 1.13 |
| Spirituality | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.9% |
| Brazil | 8.9% |
| United Kingdom | 5.3% |
See Family Guy audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Family Guy have in Germany?
Family Guy has an estimated audience of 594,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Family Guy fans?
36.4% of Family Guy fans are female, 63.6% are male, with an average age of 28.6 years.
Which brands do Family Guy fans like most?
Family Guy fans show strongest brand affinity for Rick and Morty (8.27×), Lego (4.22×), and Smyths Toys (3.91×) over the country average.
Where do Family Guy fans live in Germany?
Family Guy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,749), Bayern (reach 98,738), and Baden-Württemberg (reach 83,368). These three regions account for the largest share of the active audience.
What other brands do Family Guy fans also like?
Beyond Family Guy itself, the audience over-indexes on Lego (4.22×), Smyths Toys (3.91×), Playmobil (6.75×), and Drop shipping (3.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Family Guy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.