Rascasse Audience Intelligence

Family Guy Audience in United States

A data profile of the people who buy, follow and care about Family Guy in United States — modelled from more than twelve digital signal sources. Family Guy has an estimated audience of 6,574,945 people in United States.

#14among Animation in United States#137among Movie / TV Show / Series in United States#472in Movies & TV

The average Family Guy fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scary Movie (film series), Seth MacFarlane, Casey, with strongest over-indexing on Scary Movie (film series) (9.55× the country average).

Demographically, the Family Guy audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Social Media Usage, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Family Guy fan in United States is more male, around 34.5 years old, with strong Social Media Usage tendencies and a notable affinity for Scary Movie (film series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family Guy profile in United States.

Audience size
6.6M
in United States
Gender
39.5%♀
60.5% male
Age
34.5
average years
Country rank
#5298
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family Guy viewers

39.5% are female, 60.5% are male, average age 34.5.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Family Guy audience in United States
MetricValue
Female39.5%
Male60.5%
Average age34.5
Estimated audience size6,574,945
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Family Guy audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Family Guy audience comes from United States.

Worldwide audience distribution share by country for Family Guy
CountryShare
United States31.2%
Brazil7.6%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family Guy audience in United States is strongest.

Fig. 05

Top regions by affinity

Family Guy fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~90K1.19×
02Indiana~100K1.18×
03Tennessee~100K1.14×
04Louisiana~100K1.14×
05Mississippi~60K1.13×
06Rhode Island~20K1.11×
07Ohio~200K1.10×
08Kentucky~90K1.10×
09Connecticut~70K1.10×
10Texas~600K1.08×
11Georgia~200K1.08×
12Alabama~100K1.08×
13West Virginia~30K1.08×
14Arkansas~60K1.07×
15Illinois~200K1.06×
16Pennsylvania~200K1.05×
17Michigan~200K1.05×
18Arizona~100K1.04×
19Massachusetts~100K1.03×
20Oregon~80K1.03×
21Iowa~60K1.03×
22Kansas~50K1.03×
23Missouri~100K1.02×
24South Carolina~100K1.02×
25New Mexico~30K1.02×
26California~700K1.01×
27New York~400K1.01×
28North Carolina~200K1.01×
29New Jersey~200K1.00×
30Maryland~100K1.00×
31Nevada~60K0.99×
32Maine~20K0.98×
33Wisconsin~100K0.97×
34Minnesota~90K0.96×
35Washington~100K0.95×
36New Hampshire~20K0.95×
37South Dakota~10K0.95×
38Virginia~100K0.94×
39Nebraska~30K0.93×
40North Dakota~10K0.93×
41Utah~50K0.92×
42Delaware~20K0.92×
43Florida~400K0.91×
44Vermont~10K0.91×
45Idaho~30K0.90×
46Montana~20K0.90×
47Colorado~90K0.89×
48Alaska~10K0.87×
49Washington, District of Columbia~10K0.74×
50Hawaii~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Family Guy, United States
0.69×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family Guy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family Guy audience
#·InterestCategoryAffinity×
01Seth MacFarlaneMovies & TV18.41×
02The Cleveland ShowMovies & TV15.70×
03War of the Worlds (2005 film)Movies & TV10.77×
04Scary Movie (film series)Movies & TV9.55×
05Regular ShowMovies & TV7.03×
06The SimpsonsMovies & TV5.57×
07CrunchyrollGames4.89×
08Georgie & Mandy's First MarriageMovies & TV4.51×
09OtakuLiterature4.08×
10CaseyMusic & Radio3.67×
11Scooby-DooMovies & TV3.51×
12GameStopGames3.51×
13Anime and manga fandomLiterature3.21×
14PokémonGames3.18×
15Mobile gameGames2.61×
16Harry PotterMovies & TV2.08×
17PeacemakerMovies & TV2.07×
18SupermanMovies & TV1.75×
19Comedy moviesMovies & TV1.68×
20Rock musicMusic & Radio1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family Guy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family Guy audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.22×
ExtroversionTHRILL1.22×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family Guy audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Community OrientationOPEN0.71×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family Guy have in United States?

Family Guy has an estimated audience of 6,574,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Family Guy viewers?

39.5% of Family Guy fans are female, 60.5% are male, with an average age of 34.5 years.

03

Which brands do Family Guy fans like most?

Family Guy fans show strongest brand affinity for Scary Movie (film series) (9.55×), Seth MacFarlane (18.41×), and Casey (3.67×) over the country average.

04

Where do Family Guy fans live in United States?

Family Guy fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Family Guy fans also like?

Beyond Family Guy itself, the audience over-indexes on Seth MacFarlane (18.41×), Casey (3.67×), Georgie & Mandy's First Marriage (4.51×), and Regular Show (7.03×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Family Guy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Family Guy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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