Family Guy Audience in United States

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Family Guy has an estimated audience of 6,512,515 people in United States. 39.5% are female, 60.5% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Friends, Seth MacFarlane, Scary Movie (film series), Casey, Regular Show.

The average Family Guy fan in United States is 34.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friends, Seth MacFarlane, Scary Movie (film series), with strongest over-indexing on Friends (3.88× the country average). Demographically, the Family Guy audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Family Guy fans

Demographic split for Family Guy audience in United States
MetricValue
Female39.5%
Male60.5%
Average age34.5
Estimated audience size6,512,515

Audience persona

The typical Family Guy fan in United States is more male, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for Family Guy in United States
RegionReachAffinity
California753,4481.05×
Texas633,9991.13×
Florida419,3990.95×
New York384,2081.06×
Illinois240,8111.11×
Pennsylvania231,5521.06×
Ohio224,6271.12×
Georgia219,9221.1×
North Carolina200,1731.02×
Michigan182,8421.07×
New Jersey166,2011×
Virginia151,4580.95×
Tennessee150,6781.15×
Indiana149,4971.26×
Arizona140,3801.06×
Massachusetts131,5291.03×
Washington126,2250.97×
Maryland113,3371.01×
Missouri110,0351.05×
South Carolina97,0480.99×
Colorado96,4700.94×
Wisconsin96,3030.98×
Louisiana96,1391.14×
Alabama96,1141.06×
Minnesota91,5550.98×
Kentucky87,9841.08×
Oklahoma87,6981.21×
Oregon80,5131.08×
Connecticut74,3021.14×
Nevada63,4311.01×
Mississippi58,3111.09×
Arkansas57,6061.07×
Iowa54,9811.02×
Utah54,6250.94×
Kansas52,1851.02×
New Mexico33,3341.02×
West Virginia31,2831.03×
Nebraska29,7010.91×
Idaho28,6390.88×
New Hampshire23,3320.91×
Maine22,5160.97×
Rhode Island22,2081.07×
Hawaii18,1990.65×
Montana16,1880.9×
Washington, District of Columbia14,7060.75×
Delaware14,7000.82×
South Dakota13,4070.89×
North Dakota11,9050.89×
Alaska10,9670.79×
Vermont9,6870.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Family Guy audience
BrandAffinityCategory
Friends3.88×Movies & TV
Seth MacFarlane18.41×Movies & TV
Scary Movie (film series)9.55×Movies & TV
Casey3.67×Music & Radio
Regular Show7.03×Movies & TV
Georgie & Mandy's First Marriage4.51×Movies & TV
Scooby-Doo3.51×Movies & TV
Superman1.75×Movies & TV
GameStop3.51×Games
Harry Potter2.08×Movies & TV
Mobile game2.61×Games
The Simpsons5.57×Movies & TV
Otaku4.08×Literature
Comedy movies1.68×Movies & TV
Crunchyroll4.89×Games
War of the Worlds (2005 film)10.77×Movies & TV
Rock music1.66×Music & Radio
Peacemaker2.07×Movies & TV
Pokémon3.18×Games
Beetlejuice2.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Family Guy audience
TraitClusterScore
ExtroversionTHRILL1.63
Early Adopter MentalityPOWER1.34
Social Media UsageJOY1.25
LGBTQ+ IdentityOPEN1.19
Risk AppetiteTHRILL1.08
Urban LifestyleOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Family Guy
CountryShare
United States32.9%
Brazil8.9%
United Kingdom5.3%

See Family Guy audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Family Guy have in United States?

Family Guy has an estimated audience of 6,512,515 people in United States, concentrated in California and Texas.

What is the gender split and age of Family Guy fans?

39.5% of Family Guy fans are female, 60.5% are male, with an average age of 34.5 years.

Which brands do Family Guy fans like most?

Family Guy fans show strongest brand affinity for Friends (3.88×), Seth MacFarlane (18.41×), and Scary Movie (film series) (9.55×) over the country average.

Where do Family Guy fans live in United States?

Family Guy fans in United States are most concentrated in California (reach 753,448), Texas (reach 633,999), and Florida (reach 419,399). These three regions account for the largest share of the active audience.

What other brands do Family Guy fans also like?

Beyond Family Guy itself, the audience over-indexes on Seth MacFarlane (18.41×), Scary Movie (film series) (9.55×), Casey (3.67×), and Regular Show (7.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Family Guy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.