Coat (clothing) Audience in Germany
Coat (clothing) has an estimated audience of 3,961,717 people in Germany. 66.6% are female, 33.4% are male, average age 38.1. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Emil Nolde, Jersey (fabric), Progressive rock, Home Delivery, Figure painting (hobby).
The average Coat (clothing) fan in Germany is 38.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Emil Nolde, Jersey (fabric), Progressive rock, with strongest over-indexing on Emil Nolde (5.55× the country average). Demographically, the Coat (clothing) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Coat (clothing) fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 38.1 |
| Estimated audience size | 3,961,717 |
Audience persona
The typical Coat (clothing) fan in Germany is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Emil Nolde.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 751,661 | 1.18× |
| Nordrhein-Westfalen | 548,411 | 0.63× |
| Hessen | 506,875 | 1.68× |
| Niedersachsen | 386,423 | 1× |
| Rheinland-Pfalz | 316,309 | 1.59× |
| Schleswig-Holstein | 270,907 | 1.9× |
| Berlin | 258,550 | 1.46× |
| Baden-Württemberg | 194,246 | 0.36× |
| Sachsen | 183,489 | 0.94× |
| Hamburg | 118,845 | 1.33× |
| Thüringen | 113,475 | 1.12× |
| Bremen | 94,557 | 2.79× |
| Sachsen-Anhalt | None× | |
| Mecklenburg-Vorpommern | None× | |
| Saarland | None× | |
| Brandenburg | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emil Nolde | 5.55× | Arts & Culture |
| Jersey (fabric) | 5.21× | Fashion & Accessoires |
| Progressive rock | 1.56× | Music & Radio |
| Home Delivery | 2.03× | Food & Beverages |
| Figure painting (hobby) | 2.62× | Arts & Culture |
| Jaguar F-Pace | 4.08× | Cars & Mobility |
| Headhunters (film) | 2.64× | Movies & TV |
| Business English | 1.52× | Business & Career |
| Ireen Sheer | 1.53× | Music & Radio |
| Emirdağ | 5.45× | Travel & Leisure |
| The Hunt (2012 film) | 2.09× | Movies & TV |
| Hocus Pocus | 3.5× | Movies & TV |
| Graham Greene | 2.06× | Literature |
| Isha Yoga | 4.48× | Sports |
| Stamp collecting | 2.31× | Home & Garden |
| Hawesko | 1.63× | Food & Beverages |
| Jacob Tremblay | 2× | Movies & TV |
| Information sensitivity | 2.17× | Technology & Electronics |
| Roger Federer | 1.55× | Sports |
| Standing rib roast | 3.06× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.65 |
| Early Adopter Mentality | POWER | 1.58 |
| Creativity | OPEN | 1.54 |
| Design Affinity | PREMIUM | 1.5 |
| Quality Awareness | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 10.7% |
| United States | 10.3% |
| China | 7.2% |
See Coat (clothing) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coat (clothing) have in Germany?
Coat (clothing) has an estimated audience of 3,961,717 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Coat (clothing) fans?
66.6% of Coat (clothing) fans are female, 33.4% are male, with an average age of 38.1 years.
Which brands do Coat (clothing) fans like most?
Coat (clothing) fans show strongest brand affinity for Emil Nolde (5.55×), Jersey (fabric) (5.21×), and Progressive rock (1.56×) over the country average.
Where do Coat (clothing) fans live in Germany?
Coat (clothing) fans in Germany are most concentrated in Bayern (reach 751,661), Nordrhein-Westfalen (reach 548,411), and Hessen (reach 506,875). These three regions account for the largest share of the active audience.
What other brands do Coat (clothing) fans also like?
Beyond Coat (clothing) itself, the audience over-indexes on Jersey (fabric) (5.21×), Progressive rock (1.56×), Home Delivery (2.03×), and Figure painting (hobby) (2.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coat (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.