Rascasse Audience Intelligence

Coat (clothing) Audience in Germany

A data profile of the people who buy, follow and care about Coat (clothing) in Germany — modelled from more than twelve digital signal sources. Coat (clothing) has an estimated audience of 3,961,717 people in Germany.

#927among Topic in Germany#74in Fashion & Accessoires

The average Coat (clothing) fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heated clothing, Formal wear, Purchase discount, with strongest over-indexing on Heated clothing (20.21× the country average).

Demographically, the Coat (clothing) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coat (clothing) fan in Germany is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Heated clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coat (clothing) profile in Germany.

Audience size
4M
in Germany
Gender
66.6%♀
33.4% male
Age
38.1
average years
Country rank
#1495
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coat (clothing) fans

66.6% are female, 33.4% are male, average age 38.1.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Coat (clothing) audience in Germany
MetricValue
Female66.6%
Male33.4%
Average age38.1
Estimated audience size3,961,717
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Coat (clothing) audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Coat (clothing) audience comes from Germany.

Worldwide audience distribution share by country for Coat (clothing)
CountryShare
Japan10.7%
United States10.3%
China7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coat (clothing) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coat (clothing) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.04×
02Schleswig-Holstein~100K1.03×
03Rheinland-Pfalz~200K1.02×
04Berlin~200K1.02×
05Bremen~30K1.02×
06Bayern~600K1.01×
07Hamburg~90K1.01×
08Niedersachsen~400K1.00×
09Sachsen~200K1.00×
10Thüringen~100K1.00×
11Baden-Württemberg~500K0.99×
12Nordrhein-Westfalen~800K0.98×
13Sachsen-Anhalt0.00×
14Brandenburg0.00×
15Mecklenburg-Vorpommern0.00×
16Saarland0.00×
Fig. 06

Affinity by region

Affinity by region — Coat (clothing), Germany
0.98×1.00×1.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coat (clothing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coat (clothing) audience
#·InterestCategoryAffinity×
01Heated clothingFashion & Accessoires20.21×
02Formal wearFashion & Accessoires16.32×
03Purchase discountShopping9.43×
04Banana RepublicFashion & Accessoires7.45×
05OuterwearFashion & Accessoires6.51×
06MangoShopping6.22×
07PandoraFashion & Accessoires5.87×
08Cyber MondayShopping3.90×
09NintendoGames3.28×
10SunglassesFashion & Accessoires3.23×
11Drop shippingShopping2.73×
12UniqloShopping2.46×
13SkirtFashion & Accessoires2.43×
14Black Friday (shopping)Shopping2.35×
15Men's clothingFashion & Accessoires2.32×
16KnittingHome & Garden2.20×
17HermèsFashion & Accessoires1.87×
18TK MaxxShopping1.78×
19TagesschauMovies & TV1.64×
20Luxury goodsFashion & Accessoires1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coat (clothing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coat (clothing) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.30×
Early Adopter MentalityPOWER1.67×
Quality AwarenessPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coat (clothing) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
SpiritualityBALANCE0.94×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coat (clothing) have in Germany?

Coat (clothing) has an estimated audience of 3,961,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coat (clothing) fans?

66.6% of Coat (clothing) fans are female, 33.4% are male, with an average age of 38.1 years.

03

Which brands do Coat (clothing) fans like most?

Coat (clothing) fans show strongest brand affinity for Heated clothing (20.21×), Formal wear (16.32×), and Purchase discount (9.43×) over the country average.

04

Where do Coat (clothing) fans live in Germany?

Coat (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Coat (clothing) fans also like?

Beyond Coat (clothing) itself, the audience over-indexes on Formal wear (16.32×), Purchase discount (9.43×), Mango (6.22×), and Outerwear (6.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Coat (clothing) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coat (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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