Coat (clothing) Audience in Germany
Coat (clothing) has an estimated audience of 3,961,717 people in Germany. 66.6% are female, 33.4% are male, average age 38.1. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Drop shipping, Outerwear, Formal wear, Tagesschau, Pets.
The average Coat (clothing) fan in Germany is 38.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Drop shipping, Outerwear, Formal wear, with strongest over-indexing on Drop shipping (3.91× the country average). Demographically, the Coat (clothing) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Coat (clothing) fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 38.1 |
| Estimated audience size | 3,961,717 |
Audience persona
The typical Coat (clothing) fan in Germany is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Drop shipping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 751,661 | 1.18× |
| Nordrhein-Westfalen | 548,411 | 0.63× |
| Hessen | 506,875 | 1.68× |
| Niedersachsen | 386,423 | 1× |
| Rheinland-Pfalz | 316,309 | 1.59× |
| Schleswig-Holstein | 270,907 | 1.9× |
| Berlin | 258,550 | 1.46× |
| Baden-Württemberg | 194,246 | 0.36× |
| Sachsen | 183,489 | 0.94× |
| Hamburg | 118,845 | 1.33× |
| Thüringen | 113,475 | 1.12× |
| Bremen | 94,557 | 2.79× |
| Sachsen-Anhalt | None× | |
| Mecklenburg-Vorpommern | None× | |
| Saarland | None× | |
| Brandenburg | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drop shipping | 3.91× | Shopping |
| Outerwear | 6.45× | Fashion & Accessoires |
| Formal wear | 8.94× | Fashion & Accessoires |
| Tagesschau | 1.77× | Movies & TV |
| Pets | 1.61× | Pets & Animals |
| Pandora | 4.41× | Fashion & Accessoires |
| Cyber Monday | 3.19× | Shopping |
| H&M | 1.72× | Shopping |
| Hermès | 2.07× | Fashion & Accessoires |
| Automobiles | 1.56× | Cars & Mobility |
| Crochet | 3.03× | Home & Garden |
| Black Friday (shopping) | 2.23× | Shopping |
| High school | 3.03× | Business & Career |
| Breuninger | 2.17× | Fashion & Accessoires |
| Shawl | 4.72× | Fashion & Accessoires |
| Catering | 3.22× | Food & Beverages |
| Livemusic | 2.22× | Music & Radio |
| Knitting | 2.39× | Home & Garden |
| Leggings | 2.99× | Fashion & Accessoires |
| Mango | 3.18× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.65 |
| Early Adopter Mentality | POWER | 1.58 |
| Creativity | OPEN | 1.54 |
| Design Affinity | PREMIUM | 1.5 |
| Quality Awareness | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 10.7% |
| United States | 10.3% |
| China | 7.2% |
See Coat (clothing) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coat (clothing) have in Germany?
Coat (clothing) has an estimated audience of 3,961,717 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Coat (clothing) fans?
66.6% of Coat (clothing) fans are female, 33.4% are male, with an average age of 38.1 years.
Which brands do Coat (clothing) fans like most?
Coat (clothing) fans show strongest brand affinity for Drop shipping (3.91×), Outerwear (6.45×), and Formal wear (8.94×) over the country average.
Where do Coat (clothing) fans live in Germany?
Coat (clothing) fans in Germany are most concentrated in Bayern (reach 751,661), Nordrhein-Westfalen (reach 548,411), and Hessen (reach 506,875). These three regions account for the largest share of the active audience.
What other brands do Coat (clothing) fans also like?
Beyond Coat (clothing) itself, the audience over-indexes on Outerwear (6.45×), Formal wear (8.94×), Tagesschau (1.77×), and Pets (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coat (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.