Heated clothing Audience in Germany
Heated clothing has an estimated audience of 862,989 people in Germany. 65.2% are female, 34.8% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cardigan (sweater), Coat (clothing), Vest, Tweed (cloth), OUTDOOR ADVENTURE.
The average Heated clothing fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cardigan (sweater), Coat (clothing), Vest, with strongest over-indexing on Cardigan (sweater) (38.89× the country average). Demographically, the Heated clothing audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Heated clothing fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 34.3 |
| Estimated audience size | 862,989 |
Audience persona
The typical Heated clothing fan in Germany is more female, around 34.3 years old, with strong Sports Activity tendencies and a notable affinity for Cardigan (sweater).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,799 | 0.43× |
| Bayern | 69,366 | 0.5× |
| Baden-Württemberg | 60,731 | 0.52× |
| Niedersachsen | 43,909 | 0.52× |
| Hessen | 38,854 | 0.59× |
| Rheinland-Pfalz | 38,296 | 0.89× |
| Brandenburg | 37,623 | 1.41× |
| Sachsen | 37,514 | 0.89× |
| Sachsen-Anhalt | 34,697 | 1.55× |
| Thüringen | 34,601 | 1.57× |
| Schleswig-Holstein | 31,734 | 1.02× |
| Berlin | 30,067 | 0.78× |
| Mecklenburg-Vorpommern | 30,034 | 1.82× |
| Hamburg | 23,766 | 1.22× |
| Saarland | 21,798 | 2.06× |
| Bremen | 14,261 | 1.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cardigan (sweater) | 38.89× | Fashion & Accessoires |
| Coat (clothing) | 20.21× | Fashion & Accessoires |
| Vest | 67.7× | Fashion & Accessoires |
| Tweed (cloth) | 58.85× | Fashion & Accessoires |
| OUTDOOR ADVENTURE | 12.8× | Games |
| Phil Collins | 11.71× | Music & Radio |
| The Black Eyed Peas | 31.67× | Music & Radio |
| Borussia Dortmund | 1.91× | Sports |
| Amy Winehouse | 8.93× | Music & Radio |
| Top (clothing) | 11.07× | Fashion & Accessoires |
| Melissa McCarthy | 16.71× | Movies & TV |
| Chris Pratt | 10.72× | Movies & TV |
| Skimo | 68.04× | Movies & TV |
| Weight training | 4.14× | Sports |
| FC Bayern Munich | 2.18× | Sports |
| Keanu Reeves | 6.94× | Movies & TV |
| Vehicles | 1.84× | Cars & Mobility |
| Shopping | 1.73× | Shopping |
| Outdoor recreation | 1.8× | Sports |
| Arts and music | 1.63× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.08 |
| Early Adopter Mentality | POWER | 1.96 |
| Creativity | OPEN | 1.83 |
| DIY Mentality | THRILL | 1.71 |
| Sustainability | BALANCE | 1.63 |
| Individualism | JOY | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.9% |
| United States | 15.5% |
| Japan | 10.8% |
See Heated clothing audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Heated clothing have in Germany?
Heated clothing has an estimated audience of 862,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heated clothing fans?
65.2% of Heated clothing fans are female, 34.8% are male, with an average age of 34.3 years.
Which brands do Heated clothing fans like most?
Heated clothing fans show strongest brand affinity for Cardigan (sweater) (38.89×), Coat (clothing) (20.21×), and Vest (67.7×) over the country average.
Where do Heated clothing fans live in Germany?
Heated clothing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,799), Bayern (reach 69,366), and Baden-Württemberg (reach 60,731). These three regions account for the largest share of the active audience.
What other brands do Heated clothing fans also like?
Beyond Heated clothing itself, the audience over-indexes on Coat (clothing) (20.21×), Vest (67.7×), Tweed (cloth) (58.85×), and OUTDOOR ADVENTURE (12.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heated clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.