Tweed (cloth) Audience in Germany
Tweed (cloth) has an estimated audience of 299,832 people in Germany. 52.5% are female, 47.5% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steampunk, Progressive rock, Mothercare, Nazım Hikmet Ran, Sub Zero (Official).
The average Tweed (cloth) fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steampunk, Progressive rock, Mothercare, with strongest over-indexing on Steampunk (11.12× the country average). Demographically, the Tweed (cloth) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Creativity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tweed (cloth) fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.1 |
| Estimated audience size | 299,832 |
Audience persona
The typical Tweed (cloth) fan in Germany is balanced, around 43.1 years old, with strong Creativity tendencies and a notable affinity for Steampunk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,855 | 1× |
| Bayern | 56,404 | 1.17× |
| Baden-Württemberg | 44,725 | 1.09× |
| Niedersachsen | 30,270 | 1.04× |
| Hessen | 28,239 | 1.24× |
| Berlin | 18,688 | 1.39× |
| Rheinland-Pfalz | 14,062 | 0.94× |
| Sachsen | 13,980 | 0.95× |
| Schleswig-Holstein | 10,853 | 1.01× |
| Hamburg | 9,091 | 1.34× |
| Brandenburg | 8,299 | 0.89× |
| Thüringen | 6,158 | 0.81× |
| Sachsen-Anhalt | 5,170 | 0.67× |
| Mecklenburg-Vorpommern | 4,190 | 0.73× |
| Saarland | 3,043 | 0.83× |
| Bremen | 2,319 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 11.12× | Fashion & Accessoires |
| Progressive rock | 3.13× | Music & Radio |
| Mothercare | 2.97× | Kids & Family |
| Nazım Hikmet Ran | 18.81× | Literature |
| Sub Zero (Official) | 16.81× | Literature |
| HomeExchange.com | 9.56× | Travel & Leisure |
| Business English | 3.6× | Business & Career |
| Ipag Business School | 20× | Business & Career |
| Jack White | 2.06× | Movies & TV |
| Google Photos | 2.81× | Technology & Electronics |
| Christmas Gift | 1.65× | Kids & Family |
| sniper ghost warrior | 13.68× | Games |
| Natural rubber | 1.91× | Cars & Mobility |
| Japanese New Year | 7.97× | Travel & Leisure |
| Škoda Kodiaq | 1.68× | Cars & Mobility |
| Graham Greene | 3.49× | Literature |
| Figure painting (hobby) | 3.01× | Arts & Culture |
| The Hunt (2012 film) | 3.2× | Movies & TV |
| Bell Helmets | 8.57× | Cars & Mobility |
| Johann Gottfried Herder | 7.59× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.99 |
| Quality Awareness | PREMIUM | 1.68 |
| Design Affinity | PREMIUM | 1.67 |
| Early Adopter Mentality | POWER | 1.56 |
| Pet Ownership | JOY | 1.54 |
| Sustainability | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Ukraine | 11.7% |
| Japan | 9.7% |
See Tweed (cloth) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tweed (cloth) have in Germany?
Tweed (cloth) has an estimated audience of 299,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tweed (cloth) fans?
52.5% of Tweed (cloth) fans are female, 47.5% are male, with an average age of 43.1 years.
Which brands do Tweed (cloth) fans like most?
Tweed (cloth) fans show strongest brand affinity for Steampunk (11.12×), Progressive rock (3.13×), and Mothercare (2.97×) over the country average.
Where do Tweed (cloth) fans live in Germany?
Tweed (cloth) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,855), Bayern (reach 56,404), and Baden-Württemberg (reach 44,725). These three regions account for the largest share of the active audience.
What other brands do Tweed (cloth) fans also like?
Beyond Tweed (cloth) itself, the audience over-indexes on Progressive rock (3.13×), Mothercare (2.97×), Nazım Hikmet Ran (18.81×), and Sub Zero (Official) (16.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tweed (cloth). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.