Rascasse Audience Intelligence

Tweed (cloth) Audience in Germany

A data profile of the people who buy, follow and care about Tweed (cloth) in Germany — modelled from more than twelve digital signal sources. Tweed (cloth) has an estimated audience of 299,832 people in Germany.

#6152among Topic in Germany#811in Fashion & Accessoires

The average Tweed (cloth) fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heated clothing, Maison Margiela, Sewing machine, with strongest over-indexing on Heated clothing (58.85× the country average).

Demographically, the Tweed (cloth) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Creativity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tweed (cloth) fan in Germany is balanced, around 43.1 years old, with strong Creativity tendencies and a notable affinity for Heated clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tweed (cloth) profile in Germany.

Audience size
300K
in Germany
Gender
52.5%♀
47.5% male
Age
43.1
average years
Country rank
#17333
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tweed (cloth) fans

52.5% are female, 47.5% are male, average age 43.1.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Tweed (cloth) audience in Germany
MetricValue
Female52.5%
Male47.5%
Average age43.1
Estimated audience size299,832
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Tweed (cloth) audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4927%
50+26%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Tweed (cloth) audience comes from Germany.

Worldwide audience distribution share by country for Tweed (cloth)
CountryShare
United States16.2%
Ukraine11.7%
Japan9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tweed (cloth) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tweed (cloth) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.31×
02Hamburg~9K1.26×
03Hessen~30K1.16×
04Bayern~50K1.13×
05Baden-Württemberg~40K1.05×
06Schleswig-Holstein~10K1.05×
07Niedersachsen~30K1.01×
08Bremen~3K0.99×
09Sachsen~10K0.98×
10Nordrhein-Westfalen~60K0.97×
11Rheinland-Pfalz~10K0.95×
12Brandenburg~9K0.92×
13Saarland~3K0.92×
14Thüringen~7K0.89×
15Mecklenburg-Vorpommern~5K0.85×
16Sachsen-Anhalt~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Tweed (cloth), Germany
0.81×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tweed (cloth) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tweed (cloth) audience
#·InterestCategoryAffinity×
01Heated clothingFashion & Accessoires58.85×
02paul smithFashion & Accessoires20.00×
03Dries van NotenFashion & Accessoires20.00×
04Maison MargielaFashion & Accessoires18.27×
05LongchampFashion & Accessoires13.05×
06Charlotte GainsbourgMovies & TV13.03×
07BiodermaBeauty & Wellness12.78×
08BoulangerShopping9.23×
09Reiss (brand)Fashion & Accessoires8.90×
10Ted BakerFashion & Accessoires8.46×
11Claudia SchifferFashion & Accessoires8.30×
12Sewing machineHome & Garden7.82×
13Tory BurchFashion & Accessoires7.80×
14Ugg bootsFashion & Accessoires7.22×
15Mytheresa.comShopping6.43×
16SözcüNews6.29×
17KnittingHome & Garden4.61×
18SewingHome & Garden3.71×
19Tour de FranceSports3.25×
20FamilyKids & Family1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tweed (cloth) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tweed (cloth) audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.00×
Quality AwarenessPREMIUM1.96×
Design AffinityPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tweed (cloth) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Risk AppetiteTHRILL0.89×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tweed (cloth) have in Germany?

Tweed (cloth) has an estimated audience of 299,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tweed (cloth) fans?

52.5% of Tweed (cloth) fans are female, 47.5% are male, with an average age of 43.1 years.

03

Which brands do Tweed (cloth) fans like most?

Tweed (cloth) fans show strongest brand affinity for Heated clothing (58.85×), Maison Margiela (18.27×), and Sewing machine (7.82×) over the country average.

04

Where do Tweed (cloth) fans live in Germany?

Tweed (cloth) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Tweed (cloth) fans also like?

Beyond Tweed (cloth) itself, the audience over-indexes on Maison Margiela (18.27×), Sewing machine (7.82×), paul smith (20×), and Longchamp (13.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Tweed (cloth) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tweed (cloth). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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