Tweed (cloth) Audience in United States

Tweed (cloth) logo

Tweed (cloth) has an estimated audience of 777,709 people in United States. 53.4% are female, 46.6% are male, average age 40.7. Top regions: California, Florida, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Home equity, The Historian.

The average Tweed (cloth) fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Tweed (cloth) audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Tweed (cloth) fans

Demographic split for Tweed (cloth) audience in United States
MetricValue
Female53.4%
Male46.6%
Average age40.7
Estimated audience size777,709

Audience persona

The typical Tweed (cloth) fan in United States is balanced, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Tweed (cloth) in United States
RegionReachAffinity
California80,3120.94×
Florida68,3741.3×
New York63,3401.46×
Texas52,1120.78×
Virginia46,4242.45×
Connecticut34,4434.42×
Illinois21,6550.84×
Pennsylvania21,3900.82×
Georgia20,7830.87×
North Carolina19,7010.84×
Massachusetts19,4371.27×
Ohio18,4150.77×
Michigan18,3940.9×
New Jersey18,2810.92×
Washington17,9791.15×
Colorado14,9351.22×
Arizona12,4670.79×
Tennessee12,2040.78×
Maryland11,5570.86×
Indiana11,1990.79×
Missouri10,7380.86×
Oregon10,1301.14×
Minnesota9,2680.83×
Wisconsin9,0140.77×
Alabama8,5730.79×
South Carolina8,3160.71×
Louisiana7,7180.77×
Kentucky7,5980.78×
Oklahoma6,8260.79×
Utah6,6940.96×
Nevada5,6360.75×
Arkansas4,8880.76×
Kansas4,5100.74×
Iowa4,4310.69×
Mississippi4,1780.65×
Washington, District of Columbia3,1621.35×
Idaho3,1180.8×
Nebraska2,9010.74×
Wyoming2,8892.51×
New Hampshire2,8220.92×
Maine2,6080.94×
New Mexico2,5930.66×
West Virginia2,4290.67×
Hawaii2,3360.7×
Rhode Island2,2420.91×
Montana1,8600.86×
Delaware1,4540.68×
Alaska1,3580.82×
Vermont1,3310.97×
South Dakota1,1470.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tweed (cloth) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Home equity2.18×Home & Garden
The Historian16.48×Literature
UK garage5.52×Music & Radio
Product design1.8×Business & Career
Eurail16.57×Cars & Mobility
Fairy godmother5.59×Literature
Stamp collecting3.31×Home & Garden
Women's empowerment2.89×Politics & Society
Goop3.29×Internet & Social Media
Parral, Chihuahua8.99×Travel & Leisure
Governor of Michigan4.31×Politics & Society
Elsword9.31×Games
JDSU1.74×Business & Career
Vocal harmony2.54×Music & Radio
Cam Ward2.03×Sports
Historic site2.23×Arts & Culture
Staycation1.72×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tweed (cloth) audience
TraitClusterScore
Design AffinityPREMIUM2.52
Luxury OrientationPREMIUM1.88
Quality AwarenessPREMIUM1.73
CreativityOPEN1.69
Urban LifestyleOPEN1.54
IndulgenceJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for Tweed (cloth)
CountryShare
United States16.2%
Ukraine11.7%
Japan9.7%

See Tweed (cloth) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Tweed (cloth) have in United States?

Tweed (cloth) has an estimated audience of 777,709 people in United States, concentrated in California and Florida.

What is the gender split and age of Tweed (cloth) fans?

53.4% of Tweed (cloth) fans are female, 46.6% are male, with an average age of 40.7 years.

Which brands do Tweed (cloth) fans like most?

Tweed (cloth) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Tweed (cloth) fans live in United States?

Tweed (cloth) fans in United States are most concentrated in California (reach 80,312), Florida (reach 68,374), and New York (reach 63,340). These three regions account for the largest share of the active audience.

What other brands do Tweed (cloth) fans also like?

Beyond Tweed (cloth) itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), Home equity (2.18×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tweed (cloth). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.