Rascasse Audience Intelligence

Tweed (cloth) Audience in United States

A data profile of the people who buy, follow and care about Tweed (cloth) in United States — modelled from more than twelve digital signal sources. Tweed (cloth) has an estimated audience of 777,709 people in United States.

#9633among Topic in United States#1094in Fashion & Accessoires

The average Tweed (cloth) fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include QVC, Pinterest, Mortgage loans, with strongest over-indexing on QVC (5.94× the country average).

Demographically, the Tweed (cloth) audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tweed (cloth) fan in United States is balanced, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for QVC.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tweed (cloth) profile in United States.

Audience size
778K
in United States
Gender
53.4%♀
46.6% male
Age
40.7
average years
Country rank
#27971
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tweed (cloth) fans

53.4% are female, 46.6% are male, average age 40.7.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Tweed (cloth) audience in United States
MetricValue
Female53.4%
Male46.6%
Average age40.7
Estimated audience size777,709
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Tweed (cloth) audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4924%
50+23%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Tweed (cloth) audience comes from United States.

Worldwide audience distribution share by country for Tweed (cloth)
CountryShare
United States16.2%
Ukraine11.7%
Japan9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tweed (cloth) audience in United States is strongest.

Fig. 05

Top regions by affinity

Tweed (cloth) fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~30K4.45×
02Virginia~50K2.65×
03Wyoming~2K2.13×
04New York~60K1.29×
05Florida~60K1.23×
06Washington, District of Columbia~3K1.19×
07Massachusetts~20K1.17×
08Colorado~10K1.15×
09Washington~20K1.11×
10Oregon~10K1.07×
11New Hampshire~3K1.03×
12Vermont~1K1.01×
13Utah~7K0.98×
14Montana~2K0.96×
15Alaska~2K0.95×
16Maine~3K0.94×
17Rhode Island~2K0.93×
18California~80K0.88×
19Maryland~10K0.87×
20Idaho~3K0.87×
21Michigan~20K0.86×
22New Jersey~20K0.86×
23Missouri~10K0.86×
24Pennsylvania~20K0.85×
25Minnesota~10K0.85×
26Louisiana~9K0.85×
27South Dakota~2K0.85×
28Georgia~20K0.84×
29Kansas~5K0.84×
30Kentucky~8K0.83×
31North Carolina~20K0.82×
32Indiana~10K0.82×
33Nebraska~3K0.82×
34West Virginia~3K0.82×
35Wisconsin~10K0.81×
36Oklahoma~7K0.81×
37Arkansas~5K0.81×
38Illinois~20K0.80×
39Tennessee~10K0.80×
40Hawaii~3K0.80×
41Delaware~2K0.80×
42Alabama~8K0.78×
43Iowa~5K0.78×
44Ohio~20K0.77×
45Nevada~6K0.76×
46New Mexico~3K0.76×
47Texas~50K0.75×
48Arizona~10K0.75×
49South Carolina~9K0.74×
50Mississippi~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Tweed (cloth), United States
0.74×1.00×4.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tweed (cloth) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tweed (cloth) audience
#·InterestCategoryAffinity×
01Georgia O'KeeffeArts & Culture9.31×
02QVCMovies & TV5.94×
03Garden furnitureHome & Garden3.79×
04First class travelTravel & Leisure3.72×
05FedExBusiness & Career3.55×
06Sustainable energyHome & Garden3.51×
07Discount storesShopping3.24×
08Robert RedfordMovies & TV3.02×
09Mortgage loansBusiness & Career2.95×
10Renewable energyBusiness & Career2.92×
11KnittingHome & Garden2.85×
12Shopping mallsShopping2.64×
13PinterestInternet & Social Media2.38×
14Nordstrom rackFashion & Accessoires2.34×
15AirbnbTravel & Leisure2.29×
16FurnitureHome & Garden2.26×
17Trader Joe'sShopping1.98×
18IKEAHome & Garden1.91×
19Organic foodFood & Beverages1.72×
20BarbecueFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tweed (cloth) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tweed (cloth) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.31×
Design AffinityPREMIUM1.87×
IndulgenceJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tweed (cloth) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.91×
Early Adopter MentalityPOWER0.91×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tweed (cloth) have in United States?

Tweed (cloth) has an estimated audience of 777,709 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Tweed (cloth) fans?

53.4% of Tweed (cloth) fans are female, 46.6% are male, with an average age of 40.7 years.

03

Which brands do Tweed (cloth) fans like most?

Tweed (cloth) fans show strongest brand affinity for QVC (5.94×), Pinterest (2.38×), and Mortgage loans (2.95×) over the country average.

04

Where do Tweed (cloth) fans live in United States?

Tweed (cloth) fans in United States are most concentrated in California (reach ~80K), Florida (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Tweed (cloth) fans also like?

Beyond Tweed (cloth) itself, the audience over-indexes on Pinterest (2.38×), Mortgage loans (2.95×), Furniture (2.26×), and FedEx (3.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tweed (cloth). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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