Knitting Audience in United States

Knitting logo

Knitting has an estimated audience of 24,775,338 people in United States. 75.5% are female, 24.5% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Food and drink, Crochet, Friendship, Nordstrom rack, Knitting needle.

The average Knitting fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Food and drink, Crochet, Friendship, with strongest over-indexing on Food and drink (1.53× the country average). Demographically, the Knitting audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Knitting fans

Demographic split for Knitting audience in United States
MetricValue
Female75.5%
Male24.5%
Average age41.9
Estimated audience size24,775,338

Audience persona

The typical Knitting fan in United States is more female, around 41.9 years old, with strong Creativity tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Knitting in United States
RegionReachAffinity
California3,327,0481.22×
Texas2,088,4570.98×
New York1,906,4201.38×
Florida1,602,0200.96×
Illinois835,9061.01×
Pennsylvania790,2570.95×
Georgia719,4340.94×
Washington717,7461.44×
North Carolina703,2250.94×
New Jersey663,6201.05×
Virginia651,8721.08×
Massachusetts644,7231.32×
Ohio638,0340.84×
Michigan624,2060.96×
Maryland455,0161.07×
Arizona438,4800.87×
Indiana429,6150.95×
Tennessee425,2830.86×
Minnesota417,8341.18×
Oregon401,4481.41×
Colorado384,4380.98×
Wisconsin356,9170.96×
Missouri345,5090.87×
South Carolina308,0440.83×
Alabama293,4520.85×
Louisiana273,7130.86×
Connecticut267,2301.08×
Kentucky260,9990.84×
Utah256,0521.15×
Oklahoma240,3950.87×
Nevada211,5490.88×
Kansas196,3421.01×
Iowa189,0270.93×
Arkansas169,7170.83×
Mississippi139,6460.68×
Idaho139,3071.12×
Washington, District of Columbia129,8631.74×
New Mexico114,5450.92×
Maine110,0711.24×
Hawaii106,6131×
Nebraska104,4270.84×
New Hampshire102,4061.05×
Rhode Island87,6321.11×
West Virginia86,5710.75×
Montana63,0070.92×
Delaware57,1020.84×
Alaska54,7431.03×
Vermont50,6421.16×
South Dakota40,1110.7×
North Dakota39,0550.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knitting audience
BrandAffinityCategory
Food and drink1.53×Food & Beverages
Crochet3.94×Home & Garden
Friendship1.93×Kids & Family
Nordstrom rack2.39×Fashion & Accessoires
Knitting needle6.78×Fashion & Accessoires
Yarn3.23×Fashion & Accessoires
Sales promotion1.55×Shopping
Yahoo!奇摩名人娛樂1.91×Internet & Social Media
Old Navy1.67×Fashion & Accessoires
Macy's1.67×Shopping
Handicraft1.66×Home & Garden
Women's clothing1.52×Fashion & Accessoires
Marshalls1.83×Fashion & Accessoires
Men's clothing1.77×Fashion & Accessoires
Sewing2.63×Home & Garden
Christmas1.6×Kids & Family
Dresses1.56×Fashion & Accessoires
Hobby Lobby1.53×Home & Garden
The Gilded Age2.02×Movies & TV
Nordstrom1.63×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knitting audience
TraitClusterScore
CreativityOPEN2.58
Design AffinityPREMIUM1.92
DIY MentalityTHRILL1.68
SustainabilityBALANCE1.58
Sports ActivityPOWER1.34
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Knitting
CountryShare
United States15.2%
Japan7.5%
Brazil6.8%

See Knitting audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Knitting have in United States?

Knitting has an estimated audience of 24,775,338 people in United States, concentrated in California and Texas.

What is the gender split and age of Knitting fans?

75.5% of Knitting fans are female, 24.5% are male, with an average age of 41.9 years.

Which brands do Knitting fans like most?

Knitting fans show strongest brand affinity for Food and drink (1.53×), Crochet (3.94×), and Friendship (1.93×) over the country average.

Where do Knitting fans live in United States?

Knitting fans in United States are most concentrated in California (reach 3,327,048), Texas (reach 2,088,457), and New York (reach 1,906,420). These three regions account for the largest share of the active audience.

What other brands do Knitting fans also like?

Beyond Knitting itself, the audience over-indexes on Crochet (3.94×), Friendship (1.93×), Nordstrom rack (2.39×), and Knitting needle (6.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.