Rascasse Audience Intelligence

Knitting Audience in United States

A data profile of the people who buy, follow and care about Knitting in United States — modelled from more than twelve digital signal sources. Knitting has an estimated audience of 24,775,338 people in United States.

#845among Topic in United States#90in Home & Garden

The average Knitting fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Food and drink, Crochet, Friendship, with strongest over-indexing on Food and drink (1.53× the country average).

Demographically, the Knitting audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knitting fan in United States is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Food and drink.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knitting profile in United States.

Audience size
24.8M
in United States
Gender
75.5%♀
24.5% male
Age
41.9
average years
Country rank
#1244
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Knitting fans

75.5% are female, 24.5% are male, average age 41.9.

Fig. 02

Gender split

75.5%
Female
24.5%
Male
Demographic split for Knitting audience in United States
MetricValue
Female75.5%
Male24.5%
Average age41.9
Estimated audience size24,775,338
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Knitting audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Knitting audience comes from United States.

Worldwide audience distribution share by country for Knitting
CountryShare
United States15.2%
Japan7.5%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knitting audience in United States is strongest.

Fig. 05

Top regions by affinity

Knitting fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.44×
02Washington~700K1.38×
03Oregon~400K1.34×
04New York~2M1.29×
05Vermont~60K1.27×
06Massachusetts~600K1.23×
07Maine~100K1.22×
08Alaska~60K1.19×
09California~3M1.17×
10Idaho~100K1.15×
11Minnesota~400K1.14×
12Utah~200K1.09×
13Rhode Island~90K1.09×
14Connecticut~300K1.07×
15New Hampshire~100K1.07×
16Virginia~600K1.03×
17Maryland~400K1.03×
18New Jersey~600K1.02×
19Illinois~800K0.99×
20Kansas~200K0.98×
21Texas~2M0.97×
22Colorado~400K0.97×
23Wisconsin~400K0.97×
24Montana~70K0.96×
25Michigan~600K0.95×
26Hawaii~100K0.95×
27North Carolina~700K0.94×
28Indiana~400K0.94×
29North Dakota~50K0.94×
30Pennsylvania~800K0.93×
31Iowa~200K0.93×
32Nebraska~100K0.93×
33New Mexico~100K0.93×
34Florida~1.5M0.92×
35Nevada~200K0.92×
36Arkansas~200K0.91×
37Georgia~700K0.90×
38Delaware~60K0.89×
39Oklahoma~200K0.88×
40South Dakota~50K0.88×
41Missouri~300K0.87×
42Kentucky~300K0.87×
43Alabama~300K0.86×
44West Virginia~100K0.86×
45Arizona~400K0.85×
46Louisiana~300K0.85×
47Ohio~600K0.84×
48Tennessee~400K0.84×
49South Carolina~300K0.84×
50Mississippi~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Knitting, United States
0.77×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knitting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knitting audience
#·InterestCategoryAffinity×
01Knitting needleFashion & Accessoires6.78×
02RavelryInternet & Social Media6.59×
03CrochetHome & Garden3.94×
04YarnFashion & Accessoires3.23×
05SewingHome & Garden2.63×
06Nordstrom rackFashion & Accessoires2.39×
07SkirtFashion & Accessoires2.04×
08FriendshipKids & Family1.93×
09MarshallsFashion & Accessoires1.83×
10Men's clothingFashion & Accessoires1.77×
11Old NavyFashion & Accessoires1.67×
12Macy'sShopping1.67×
13HandicraftHome & Garden1.66×
14NordstromShopping1.63×
15ChristmasKids & Family1.60×
16DressesFashion & Accessoires1.56×
17Sales promotionShopping1.55×
18Food and drinkFood & Beverages1.53×
19Hobby LobbyHome & Garden1.53×
20Women's clothingFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knitting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knitting audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.34×
IndulgenceJOY1.31×
TraditionCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knitting audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Risk AppetiteTHRILL0.83×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Knitting have in United States?

Knitting has an estimated audience of 24,775,338 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Knitting fans?

75.5% of Knitting fans are female, 24.5% are male, with an average age of 41.9 years.

03

Which brands do Knitting fans like most?

Knitting fans show strongest brand affinity for Food and drink (1.53×), Crochet (3.94×), and Friendship (1.93×) over the country average.

04

Where do Knitting fans live in United States?

Knitting fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Knitting fans also like?

Beyond Knitting itself, the audience over-indexes on Crochet (3.94×), Friendship (1.93×), Nordstrom rack (2.39×), and Knitting needle (6.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Knitting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →