Rascasse Audience Intelligence

Knitting needle Audience in United States

A data profile of the people who buy, follow and care about Knitting needle in United States — modelled from more than twelve digital signal sources. Knitting needle has an estimated audience of 5,149,125 people in United States.

#3709among Topic in United States#310in Fashion & Accessoires

The average Knitting needle fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Quilting, Sewing, Sewing machine, with strongest over-indexing on Quilting (16.73× the country average).

Demographically, the Knitting needle audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knitting needle fan in United States is more female, around 39.9 years old, with strong Creativity tendencies and a notable affinity for Quilting.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knitting needle profile in United States.

Audience size
5.1M
in United States
Gender
76.8%♀
23.2% male
Age
39.9
average years
Country rank
#6503
Topic in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Knitting needle fans

76.8% are female, 23.2% are male, average age 39.9.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Knitting needle audience in United States
MetricValue
Female76.8%
Male23.2%
Average age39.9
Estimated audience size5,149,125
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Knitting needle audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3917%
40-4920%
50+24%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Knitting needle audience comes from United States.

Worldwide audience distribution share by country for Knitting needle
CountryShare
Japan10.5%
United States10.3%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knitting needle audience in United States is strongest.

Fig. 05

Top regions by affinity

Knitting needle fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~30K1.97×
02Vermont~10K1.51×
03Idaho~40K1.45×
04Maine~30K1.43×
05Alaska~10K1.36×
06Montana~20K1.30×
07Oregon~80K1.29×
08Washington~100K1.26×
09Minnesota~90K1.19×
10New Hampshire~20K1.16×
11Utah~50K1.13×
12Massachusetts~100K1.09×
13Wisconsin~80K1.07×
14Colorado~90K1.05×
15Washington, District of Columbia~20K1.04×
16Michigan~100K1.01×
17New York~300K0.99×
18South Dakota~10K0.99×
19Virginia~100K0.96×
20Connecticut~50K0.96×
21Kansas~40K0.96×
22Iowa~40K0.95×
23Arkansas~40K0.95×
24Nebraska~20K0.95×
25North Dakota~10K0.95×
26Pennsylvania~200K0.94×
27Indiana~90K0.94×
28Missouri~80K0.93×
29Kentucky~60K0.93×
30Illinois~200K0.92×
31North Carolina~100K0.91×
32West Virginia~20K0.91×
33Tennessee~90K0.90×
34Maryland~80K0.90×
35Oklahoma~50K0.88×
36California~500K0.87×
37Ohio~100K0.87×
38New Mexico~20K0.86×
39Delaware~10K0.83×
40New Jersey~100K0.81×
41South Carolina~60K0.81×
42Alabama~60K0.81×
43Georgia~100K0.80×
44Hawaii~20K0.80×
45Texas~300K0.76×
46Mississippi~30K0.76×
47Arizona~80K0.75×
48Louisiana~50K0.75×
49Nevada~30K0.70×
50Florida~200K0.63×
Fig. 06

Affinity by region

Affinity by region — Knitting needle, United States
0.63×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knitting needle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knitting needle audience
#·InterestCategoryAffinity×
01QuiltingHome & Garden16.73×
02Cashmere woolFashion & Accessoires12.72×
03Sewing machineHome & Garden11.99×
04RavelryInternet & Social Media10.37×
05SewingHome & Garden9.89×
06Cath KidstonFashion & Accessoires9.87×
07Cross-stitchHome & Garden7.39×
08Christmas ornamentHome & Garden7.03×
09KnittingHome & Garden6.78×
10WeavingFashion & Accessoires5.70×
11CrochetHome & Garden5.04×
12EmbroideryHome & Garden4.46×
13Hobby LobbyHome & Garden3.25×
14Do it yourself (DIY)Home & Garden2.92×
15Planet FitnessSports2.84×
16Vintage clothingFashion & Accessoires2.80×
17EtsyFashion & Accessoires2.54×
18Trader Joe'sShopping2.39×
19IKEAHome & Garden2.20×
20CraftsHome & Garden1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knitting needle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knitting needle audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.79×
Design AffinityPREMIUM2.35×
Urban LifestyleOPEN2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knitting needle audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.84×
Social Media UsageJOY0.89×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Knitting needle have in United States?

Knitting needle has an estimated audience of 5,149,125 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Knitting needle fans?

76.8% of Knitting needle fans are female, 23.2% are male, with an average age of 39.9 years.

03

Which brands do Knitting needle fans like most?

Knitting needle fans show strongest brand affinity for Quilting (16.73×), Sewing (9.89×), and Sewing machine (11.99×) over the country average.

04

Where do Knitting needle fans live in United States?

Knitting needle fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Knitting needle fans also like?

Beyond Knitting needle itself, the audience over-indexes on Sewing (9.89×), Sewing machine (11.99×), Knitting (6.78×), and Cashmere wool (12.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Knitting needle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Knitting needle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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