Knitting needle Audience in United States

Knitting needle logo

Knitting needle has an estimated audience of 5,149,125 people in United States. 76.8% are female, 23.2% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: Historic site, Hibachi, Fairy godmother, Product design, Governor of Michigan.

The average Knitting needle fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Hibachi, Fairy godmother, with strongest over-indexing on Historic site (19.34× the country average). Demographically, the Knitting needle audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Knitting needle fans

Demographic split for Knitting needle audience in United States
MetricValue
Female76.8%
Male23.2%
Average age39.9
Estimated audience size5,149,125

Audience persona

The typical Knitting needle fan in United States is more female, around 39.9 years old, with strong Creativity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Knitting needle in United States
RegionReachAffinity
California516,9140.91×
Texas329,5490.74×
New York281,2110.98×
Florida237,1110.68×
Pennsylvania168,1840.97×
Illinois160,6380.94×
Michigan151,0991.12×
Ohio149,5510.94×
Washington142,0521.38×
North Carolina142,0110.92×
Virginia135,4151.08×
Georgia133,1800.84×
New Jersey106,4990.81×
Massachusetts102,1661.01×
Indiana97,5071.04×
Tennessee94,4550.91×
Minnesota93,1721.26×
Wisconsin91,0211.17×
Colorado90,6321.12×
Maryland83,7490.95×
Missouri83,3981×
Oregon80,5461.36×
Arizona76,6260.73×
Kentucky62,1460.96×
Utah58,0931.26×
South Carolina57,3470.74×
Alabama52,3080.73×
Oklahoma51,9150.91×
Connecticut48,1480.93×
Louisiana45,7220.69×
Iowa41,8000.99×
Arkansas41,0900.97×
Kansas39,2120.97×
Idaho35,9171.39×
Nevada33,3940.67×
Mississippi30,7390.72×
Maine27,9101.51×
New Hampshire24,2311.19×
Rhode Island23,5871.44×
Nebraska23,3450.9×
New Mexico22,4620.87×
West Virginia20,8700.87×
Washington, District of Columbia20,1321.3×
Montana17,3301.21×
Hawaii16,7370.76×
Vermont14,2911.58×
Alaska12,7801.16×
South Dakota12,0151.01×
Delaware9,4630.67×
North Dakota8,7240.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knitting needle audience
BrandAffinityCategory
Historic site19.34×Arts & Culture
Hibachi20.49×Food & Beverages
Fairy godmother18.95×Literature
Product design4.88×Business & Career
Governor of Michigan13.16×Politics & Society
UK garage9×Music & Radio
The Devil's Rejects16.73×Movies & TV
Staycation5.06×Home & Garden
Bank account3.8×Business & Career
Vocal harmony6.72×Music & Radio
Cherish (group)16.05×Music & Radio
headspace13.58×Health
Goop7.41×Internet & Social Media
Janitor8.27×Home & Garden
Isometric exercise11.12×Sports
Stamp collecting5.76×Home & Garden
Google Home7.43×Technology & Electronics
Grace Slick9.37×Music & Radio
Collectable1.69×Kids & Family
Natural rubber2.15×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knitting needle audience
TraitClusterScore
CreativityOPEN2.59
SustainabilityBALANCE2.08
DIY MentalityTHRILL2.01
Design AffinityPREMIUM1.89
Urban LifestyleOPEN1.76
Pet OwnershipJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Knitting needle
CountryShare
Japan10.5%
United States10.3%
India8.1%

See Knitting needle audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Knitting needle have in United States?

Knitting needle has an estimated audience of 5,149,125 people in United States, concentrated in California and Texas.

What is the gender split and age of Knitting needle fans?

76.8% of Knitting needle fans are female, 23.2% are male, with an average age of 39.9 years.

Which brands do Knitting needle fans like most?

Knitting needle fans show strongest brand affinity for Historic site (19.34×), Hibachi (20.49×), and Fairy godmother (18.95×) over the country average.

Where do Knitting needle fans live in United States?

Knitting needle fans in United States are most concentrated in California (reach 516,914), Texas (reach 329,549), and New York (reach 281,211). These three regions account for the largest share of the active audience.

What other brands do Knitting needle fans also like?

Beyond Knitting needle itself, the audience over-indexes on Hibachi (20.49×), Fairy godmother (18.95×), Product design (4.88×), and Governor of Michigan (13.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knitting needle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.