Quilting Audience in United States

Quilting logo

Quilting has an estimated audience of 9,314,599 people in United States. 78.8% are female, 21.2% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Knitting needle, Hobby Lobby, Sewing, Yarn, Art Deco.

The average Quilting fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Knitting needle, Hobby Lobby, Sewing, with strongest over-indexing on Knitting needle (16.73× the country average). Demographically, the Quilting audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Quilting fans

Demographic split for Quilting audience in United States
MetricValue
Female78.8%
Male21.2%
Average age45.0
Estimated audience size9,314,599

Audience persona

The typical Quilting fan in United States is more female, around 45.0 years old, with strong Creativity tendencies and a notable affinity for Knitting needle.

Top regions in United States

Top regions ranked by reach for Quilting in United States
RegionReachAffinity
California891,8000.87×
Texas751,4940.94×
Florida497,4390.79×
New York449,0350.86×
Illinois279,8210.9×
North Carolina276,3010.99×
Pennsylvania273,8970.87×
Ohio270,7420.94×
Georgia251,9590.88×
Michigan248,3131.02×
Tennessee218,9861.17×
Virginia217,6910.96×
Washington212,4481.14×
Missouri185,6631.24×
Indiana178,7681.05×
New Jersey170,6900.72×
Massachusetts165,1690.9×
Arizona159,1370.84×
Wisconsin156,0171.11×
Kentucky147,7491.27×
Minnesota143,3221.07×
Colorado135,0580.92×
South Carolina127,8930.91×
Oregon127,0101.19×
Alabama124,2930.96×
Oklahoma120,1021.16×
Maryland119,9740.75×
Louisiana100,5640.84×
Arkansas96,5731.26×
Iowa96,4321.26×
Utah93,2631.12×
Kansas84,8081.16×
Connecticut77,7300.83×
Mississippi70,2510.92×
Idaho59,3041.27×
Nevada58,5160.65×
Nebraska53,5731.15×
West Virginia51,2511.18×
New Mexico45,6320.98×
Maine41,9081.26×
New Hampshire38,3821.05×
Montana34,6121.34×
Hawaii29,6530.74×
South Dakota23,0281.07×
Rhode Island22,7410.77×
Washington, District of Columbia22,0170.79×
North Dakota20,5571.07×
Alaska19,1020.96×
Vermont18,2271.11×
Delaware17,0020.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quilting audience
BrandAffinityCategory
Knitting needle16.73×Fashion & Accessoires
Hobby Lobby3.33×Home & Garden
Sewing5.39×Home & Garden
Yarn5.65×Fashion & Accessoires
Art Deco9.77×Arts & Culture
Arts and Crafts movement7.94×Arts & Culture
Handmade Crafts5.68×Kids & Family
Knitting4.41×Home & Garden
Crochet4.69×Home & Garden
Towel7.96×Home & Garden
Ravelry11.54×Internet & Social Media
Textile arts5.75×Arts & Culture
Sewing machine5.94×Home & Garden
Handmade5.15×Home & Garden
Crafts1.99×Home & Garden
Red carpet8.27×Movies & TV
Handicraft2.34×Home & Garden
Textile industry7.67×Fashion & Accessoires
Quilt5.86×Home & Garden
Embroidery4.26×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quilting audience
TraitClusterScore
CreativityOPEN1.7
DIY MentalityTHRILL1.52
Community OrientationOPEN1.34
Design AffinityPREMIUM1.24
TraditionCONSERVATISM1.22
IndividualismJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Quilting
CountryShare
United States26.5%
Japan8.4%
Brazil6.5%

See Quilting audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Quilting have in United States?

Quilting has an estimated audience of 9,314,599 people in United States, concentrated in California and Texas.

What is the gender split and age of Quilting fans?

78.8% of Quilting fans are female, 21.2% are male, with an average age of 45.0 years.

Which brands do Quilting fans like most?

Quilting fans show strongest brand affinity for Knitting needle (16.73×), Hobby Lobby (3.33×), and Sewing (5.39×) over the country average.

Where do Quilting fans live in United States?

Quilting fans in United States are most concentrated in California (reach 891,800), Texas (reach 751,494), and Florida (reach 497,439). These three regions account for the largest share of the active audience.

What other brands do Quilting fans also like?

Beyond Quilting itself, the audience over-indexes on Hobby Lobby (3.33×), Sewing (5.39×), Yarn (5.65×), and Art Deco (9.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quilting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.