Rascasse Audience Intelligence

Quilting Audience in United States

A data profile of the people who buy, follow and care about Quilting in United States — modelled from more than twelve digital signal sources. Quilting has an estimated audience of 9,314,599 people in United States.

#2427among Topic in United States#280in Home & Garden

The average Quilting fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Knitting needle, Hobby Lobby, Sewing, with strongest over-indexing on Knitting needle (16.73× the country average).

Demographically, the Quilting audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quilting fan in United States is more female, around 45.0 years old, with strong Creativity tendencies and a notable affinity for Knitting needle.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quilting profile in United States.

Audience size
9.3M
in United States
Gender
78.8%♀
21.2% male
Age
45.0
average years
Country rank
#3846
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quilting fans

78.8% are female, 21.2% are male, average age 45.0.

Fig. 02

Gender split

78.8%
Female
21.2%
Male
Demographic split for Quilting audience in United States
MetricValue
Female78.8%
Male21.2%
Average age45.0
Estimated audience size9,314,599
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Quilting audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3915%
40-4921%
50+38%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Quilting audience comes from United States.

Worldwide audience distribution share by country for Quilting
CountryShare
United States26.5%
Japan8.4%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quilting audience in United States is strongest.

Fig. 05

Top regions by affinity

Quilting fans by region: top regions in United States
#RegionReachAffinity×
01Montana~30K1.31×
02Arkansas~100K1.25×
03Kentucky~100K1.22×
04Idaho~60K1.22×
05Maine~40K1.22×
06Iowa~90K1.21×
07West Virginia~50K1.21×
08Missouri~200K1.18×
09Vermont~20K1.18×
10Nebraska~50K1.15×
11Oregon~100K1.14×
12Kansas~80K1.13×
13Tennessee~200K1.11×
14Oklahoma~100K1.11×
15South Dakota~20K1.11×
16Utah~90K1.10×
17Alaska~20K1.08×
18North Dakota~20K1.08×
19Washington~200K1.07×
20Wisconsin~100K1.05×
21Minnesota~100K1.05×
22New Hampshire~40K1.03×
23Indiana~200K1.02×
24North Carolina~300K0.99×
25Michigan~200K0.98×
26Alabama~100K0.98×
27New Mexico~50K0.97×
28Texas~800K0.95×
29Mississippi~70K0.95×
30Virginia~200K0.94×
31Massachusetts~200K0.92×
32South Carolina~100K0.92×
33Ohio~300K0.91×
34Georgia~300K0.91×
35Colorado~100K0.91×
36Illinois~300K0.89×
37California~900K0.88×
38Louisiana~100K0.88×
39Hawaii~30K0.87×
40Pennsylvania~300K0.86×
41Connecticut~80K0.86×
42New York~400K0.85×
43Arizona~200K0.83×
44Rhode Island~20K0.82×
45Washington, District of Columbia~20K0.80×
46Florida~500K0.78×
47Maryland~100K0.77×
48Delaware~20K0.77×
49New Jersey~200K0.75×
50Nevada~60K0.67×
Fig. 06

Affinity by region

Affinity by region — Quilting, United States
0.67×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quilting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quilting audience
#·InterestCategoryAffinity×
01Knitting needleFashion & Accessoires16.73×
02RavelryInternet & Social Media11.54×
03Art DecoArts & Culture9.77×
04Red carpetMovies & TV8.27×
05TowelHome & Garden7.96×
06Arts and Crafts movementArts & Culture7.94×
07Textile industryFashion & Accessoires7.67×
08Sewing machineHome & Garden5.94×
09QuiltHome & Garden5.86×
10Textile artsArts & Culture5.75×
11Handmade CraftsKids & Family5.68×
12YarnFashion & Accessoires5.65×
13SewingHome & Garden5.39×
14HandmadeHome & Garden5.15×
15CrochetHome & Garden4.69×
16KnittingHome & Garden4.41×
17EmbroideryHome & Garden4.26×
18Hobby LobbyHome & Garden3.33×
19HandicraftHome & Garden2.34×
20CraftsHome & Garden1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quilting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quilting audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.25×
Design AffinityPREMIUM1.69×
IndividualismJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quilting audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
Risk AppetiteTHRILL0.72×
PatriotismCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quilting have in United States?

Quilting has an estimated audience of 9,314,599 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Quilting fans?

78.8% of Quilting fans are female, 21.2% are male, with an average age of 45.0 years.

03

Which brands do Quilting fans like most?

Quilting fans show strongest brand affinity for Knitting needle (16.73×), Hobby Lobby (3.33×), and Sewing (5.39×) over the country average.

04

Where do Quilting fans live in United States?

Quilting fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Quilting fans also like?

Beyond Quilting itself, the audience over-indexes on Hobby Lobby (3.33×), Sewing (5.39×), Yarn (5.65×), and Art Deco (9.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Quilting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quilting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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