Red carpet Audience in United States

Red carpet has an estimated audience of 5,187,969 people in United States. 65.9% are female, 34.1% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Billy Bob Thornton, Demi Moore, Google Maps, Diane Keaton.

The average Red carpet fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Billy Bob Thornton, Demi Moore, with strongest over-indexing on Capital One (13.95× the country average). Demographically, the Red carpet audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Red carpet fans

Demographic split for Red carpet audience in United States
MetricValue
Female65.9%
Male34.1%
Average age44.8
Estimated audience size5,187,969

Audience persona

The typical Red carpet fan in United States is more female, around 44.8 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Red carpet in United States
RegionReachAffinity
California796,7571.4×
Texas489,5211.1×
Florida429,5471.22×
New York332,3361.15×
New Jersey200,7841.52×
Georgia199,2891.25×
Pennsylvania193,8071.11×
Illinois185,3721.07×
North Carolina172,5631.11×
Ohio165,4081.03×
Virginia125,7861×
Michigan117,4320.87×
Oklahoma112,9401.96×
Louisiana109,1831.63×
Indiana108,2131.14×
Arizona104,6400.99×
Maryland102,6111.15×
Tennessee96,3730.93×
Massachusetts96,0850.94×
Washington87,5880.84×
Alabama86,8841.2×
Missouri81,0900.97×
Minnesota78,3791.05×
Kentucky70,7141.09×
South Carolina69,7500.89×
Colorado65,1300.8×
Connecticut64,5001.24×
Oregon59,2131×
Wisconsin57,3650.73×
Nevada50,1711×
Mississippi45,5781.07×
Arkansas41,4040.97×
Kansas39,6320.97×
Utah37,0930.8×
Iowa34,4000.8×
West Virginia27,9141.16×
New Mexico23,5400.9×
Hawaii18,8010.84×
Nebraska18,4130.71×
Idaho17,3300.67×
North Dakota17,1091.61×
Washington, District of Columbia16,0591.03×
New Hampshire14,6860.72×
Rhode Island14,4060.87×
Maine12,2980.66×
Delaware11,2880.79×
South Dakota8,5020.71×
Montana8,2040.57×
Alaska7,6230.69×
Vermont5,3870.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red carpet audience
BrandAffinityCategory
Capital One13.95×Business & Career
Billy Bob Thornton30.24×Movies & TV
Demi Moore26.39×Movies & TV
Google Maps10.97×Internet & Social Media
Diane Keaton16.27×Movies & TV
Simone Biles31.5×Sports
Patrick Swayze26.7×Movies & TV
Google News12.52×News
Indeed.com8.68×Business & Career
CarGurus11.78×Cars & Mobility
Blake Lively19.44×Movies & TV
Bruce Willis14.03×Movies & TV
Nicole Kidman16.95×Movies & TV
Enterprise Rent-A-Car10.93×Cars & Mobility
Audrey Hepburn25.93×Movies & TV
AccuWeather11.22×Home & Garden
James Dean28.87×Movies & TV
Elizabeth Taylor20.32×Movies & TV
Google Earth15.91×Internet & Social Media
Catherine Zeta-Jones17.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red carpet audience
TraitClusterScore
ExtroversionTHRILL1.29
IndulgenceJOY1.28
MindfulnessBALANCE1.13
Social Media UsageJOY1.12
Price SensitivityPREMIUM1.12
TravellingTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Red carpet
CountryShare
United States36.3%
Japan5.6%
United Kingdom3.6%

See Red carpet audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Red carpet have in United States?

Red carpet has an estimated audience of 5,187,969 people in United States, concentrated in California and Texas.

What is the gender split and age of Red carpet fans?

65.9% of Red carpet fans are female, 34.1% are male, with an average age of 44.8 years.

Which brands do Red carpet fans like most?

Red carpet fans show strongest brand affinity for Capital One (13.95×), Billy Bob Thornton (30.24×), and Demi Moore (26.39×) over the country average.

Where do Red carpet fans live in United States?

Red carpet fans in United States are most concentrated in California (reach 796,757), Texas (reach 489,521), and Florida (reach 429,547). These three regions account for the largest share of the active audience.

What other brands do Red carpet fans also like?

Beyond Red carpet itself, the audience over-indexes on Billy Bob Thornton (30.24×), Demi Moore (26.39×), Google Maps (10.97×), and Diane Keaton (16.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red carpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.