Red carpet Audience in Germany
Red carpet has an estimated audience of 481,865 people in Germany. 71.2% are female, 28.8% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goon, Saving, Rosie the Riveter, Hotel Vier Jahreszeiten Kempinski, Pillow.
The average Red carpet fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goon, Saving, Rosie the Riveter, with strongest over-indexing on Goon (11.49× the country average). Demographically, the Red carpet audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Red carpet fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 38.2 |
| Estimated audience size | 481,865 |
Audience persona
The typical Red carpet fan in Germany is more female, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Goon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,986 | 1.17× |
| Bayern | 81,017 | 1.05× |
| Baden-Württemberg | 76,285 | 1.16× |
| Niedersachsen | 48,262 | 1.03× |
| Hessen | 35,770 | 0.97× |
| Rheinland-Pfalz | 26,312 | 1.09× |
| Sachsen | 25,416 | 1.08× |
| Berlin | 21,277 | 0.99× |
| Schleswig-Holstein | 16,481 | 0.95× |
| Brandenburg | 15,313 | 1.02× |
| Hamburg | 11,620 | 1.07× |
| Thüringen | 10,831 | 0.88× |
| Sachsen-Anhalt | 10,621 | 0.85× |
| Mecklenburg-Vorpommern | 8,258 | 0.9× |
| Saarland | 5,877 | 0.99× |
| Bremen | 3,302 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goon | 11.49× | Movies & TV |
| Saving | 2.67× | Business & Career |
| Rosie the Riveter | 16.36× | Business & Career |
| Hotel Vier Jahreszeiten Kempinski | 19.77× | Travel & Leisure |
| Pillow | 1.67× | Home & Garden |
| Fantasy Earth: Zero | 7.03× | Games |
| Product design | 1.62× | Business & Career |
| Ride quality | 14.97× | Cars & Mobility |
| Eiffel (band) | 8.59× | Music & Radio |
| Mothercare | 1.7× | Kids & Family |
| Škoda Kodiaq | 1.72× | Cars & Mobility |
| Israel | 1.5× | Travel & Leisure |
| Picnic | 2.79× | Kids & Family |
| Home Delivery | 2.08× | Food & Beverages |
| Icon (magazine) | 1.61× | Arts & Culture |
| Women's empowerment | 2.29× | Politics & Society |
| Solo climbing | 2.38× | Sports |
| Liberace | 3.63× | Music & Radio |
| Jaguar F-Pace | 3.63× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.8 |
| Luxury Orientation | PREMIUM | 1.66 |
| Design Affinity | PREMIUM | 1.48 |
| Price Sensitivity | PREMIUM | 1.36 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.3% |
| Japan | 5.6% |
| United Kingdom | 3.6% |
See Red carpet audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Red carpet have in Germany?
Red carpet has an estimated audience of 481,865 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Red carpet fans?
71.2% of Red carpet fans are female, 28.8% are male, with an average age of 38.2 years.
Which brands do Red carpet fans like most?
Red carpet fans show strongest brand affinity for Goon (11.49×), Saving (2.67×), and Rosie the Riveter (16.36×) over the country average.
Where do Red carpet fans live in Germany?
Red carpet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,986), Bayern (reach 81,017), and Baden-Württemberg (reach 76,285). These three regions account for the largest share of the active audience.
What other brands do Red carpet fans also like?
Beyond Red carpet itself, the audience over-indexes on Saving (2.67×), Rosie the Riveter (16.36×), Hotel Vier Jahreszeiten Kempinski (19.77×), and Pillow (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Red carpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.