Rascasse Audience Intelligence

Red carpet Audience in Germany

A data profile of the people who buy, follow and care about Red carpet in Germany — modelled from more than twelve digital signal sources. Red carpet has an estimated audience of 481,865 people in Germany.

#4768among Topic in Germany#1907in Movies & TV

The average Red carpet fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ravelry, Jutarnji list, Quilting, with strongest over-indexing on Ravelry (31.3× the country average).

Demographically, the Red carpet audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Red carpet fan in Germany is more female, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Ravelry.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red carpet profile in Germany.

Audience size
482K
in Germany
Gender
71.2%♀
28.8% male
Age
38.2
average years
Country rank
#12106
Topic in Germany
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red carpet fans

71.2% are female, 28.8% are male, average age 38.2.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Red carpet audience in Germany
MetricValue
Female71.2%
Male28.8%
Average age38.2
Estimated audience size481,865
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Red carpet audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Red carpet audience comes from Germany.

Worldwide audience distribution share by country for Red carpet
CountryShare
United States36.3%
Japan5.6%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red carpet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Red carpet fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.13×
02Nordrhein-Westfalen~100K1.11×
03Rheinland-Pfalz~30K1.07×
04Hamburg~10K1.05×
05Sachsen~20K1.04×
06Berlin~20K1.04×
07Niedersachsen~50K1.02×
08Brandenburg~20K1.02×
09Saarland~6K1.02×
10Bayern~80K1.00×
11Hessen~40K0.98×
12Schleswig-Holstein~20K0.96×
13Mecklenburg-Vorpommern~9K0.95×
14Thüringen~10K0.93×
15Sachsen-Anhalt~10K0.91×
16Bremen~4K0.91×
Fig. 06

Affinity by region

Affinity by region — Red carpet, Germany
0.91×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red carpet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red carpet audience
#·InterestCategoryAffinity×
01Lepa BrenaFashion & Accessoires46.13×
02RavelryInternet & Social Media31.30×
03Jutarnji listNews20.00×
04GNK Dinamo ZagrebSports20.00×
05Air SerbiaTravel & Leisure20.00×
06QuiltingHome & Garden19.28×
07Red Star BelgradeSports19.05×
08HomescapesGames15.94×
09Blake LivelyMovies & TV9.55×
10BodysuitFashion & Accessoires8.26×
11American folk musicMusic & Radio7.98×
12BlanketHome & Garden7.29×
13Gal GadotFashion & Accessoires7.15×
14Natalie PortmanMovies & TV7.11×
15Kelly OsbourneMusic & Radio6.54×
16Jason MomoaMovies & TV5.40×
17Brad PittMovies & TV4.16×
18HugendubelShopping3.36×
19Child developmentBusiness & Career3.19×
20Women's clothingFashion & Accessoires2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red carpet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red carpet audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.87×
Luxury OrientationPREMIUM1.55×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red carpet audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
DIY MentalityTHRILL0.83×
IndulgenceJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red carpet have in Germany?

Red carpet has an estimated audience of 481,865 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Red carpet fans?

71.2% of Red carpet fans are female, 28.8% are male, with an average age of 38.2 years.

03

Which brands do Red carpet fans like most?

Red carpet fans show strongest brand affinity for Ravelry (31.3×), Jutarnji list (20×), and Quilting (19.28×) over the country average.

04

Where do Red carpet fans live in Germany?

Red carpet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Red carpet fans also like?

Beyond Red carpet itself, the audience over-indexes on Jutarnji list (20×), Quilting (19.28×), Lepa Brena (46.13×), and Red Star Belgrade (19.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Red carpet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Red carpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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