Rascasse Audience Intelligence

Quilting Audience in Germany

A data profile of the people who buy, follow and care about Quilting in Germany — modelled from more than twelve digital signal sources. Quilting has an estimated audience of 1,542,659 people in Germany.

#2365among Topic in Germany#319in Home & Garden

The average Quilting fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Knitting needle, Knitting pattern, Yarn, with strongest over-indexing on Knitting needle (23.71× the country average).

Demographically, the Quilting audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Quilting fan in Germany is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Knitting needle.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quilting profile in Germany.

Audience size
1.5M
in Germany
Gender
84.1%♀
15.9% male
Age
41.2
average years
Country rank
#4346
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quilting fans

84.1% are female, 15.9% are male, average age 41.2.

Fig. 02

Gender split

84.1%
Female
15.9%
Male
Demographic split for Quilting audience in Germany
MetricValue
Female84.1%
Male15.9%
Average age41.2
Estimated audience size1,542,659
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Quilting audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3926%
40-4924%
50+20%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Quilting audience comes from Germany.

Worldwide audience distribution share by country for Quilting
CountryShare
United States26.5%
Japan8.4%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quilting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Quilting fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.26×
02Hessen~100K1.14×
03Baden-Württemberg~200K1.10×
04Bayern~300K1.08×
05Hamburg~40K1.08×
06Bremen~10K1.03×
07Rheinland-Pfalz~80K1.01×
08Schleswig-Holstein~60K1.01×
09Sachsen~80K1.00×
10Saarland~20K0.99×
11Nordrhein-Westfalen~300K0.98×
12Niedersachsen~100K0.97×
13Thüringen~40K0.91×
14Brandenburg~40K0.90×
15Mecklenburg-Vorpommern~20K0.84×
16Sachsen-Anhalt~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Quilting, Germany
0.83×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quilting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quilting audience
#·InterestCategoryAffinity×
01Knitting needleFashion & Accessoires23.71×
02Knitting patternFashion & Accessoires21.32×
03Red carpetMovies & TV19.28×
04RavelryInternet & Social Media16.65×
05TowelHome & Garden15.49×
06Art DecoArts & Culture15.34×
07Textile industryFashion & Accessoires11.39×
08Arts and Crafts movementArts & Culture10.26×
09YarnFashion & Accessoires8.51×
10WoolFashion & Accessoires7.07×
11SewingHome & Garden6.74×
12Handmade CraftsKids & Family6.23×
13KnittingHome & Garden6.10×
14DecorationHome & Garden5.92×
15BeddingHome & Garden5.77×
16HandmadeHome & Garden5.59×
17CrochetHome & Garden5.58×
18Made in ItalyBusiness & Career5.26×
19Ornamental plantHome & Garden4.94×
20Local newsNews4.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quilting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quilting audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.61×
IndividualismJOY2.07×
Design AffinityPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quilting audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.48×
SpiritualityBALANCE0.52×
PatriotismCONSERVATISM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quilting have in Germany?

Quilting has an estimated audience of 1,542,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Quilting fans?

84.1% of Quilting fans are female, 15.9% are male, with an average age of 41.2 years.

03

Which brands do Quilting fans like most?

Quilting fans show strongest brand affinity for Knitting needle (23.71×), Knitting pattern (21.32×), and Yarn (8.51×) over the country average.

04

Where do Quilting fans live in Germany?

Quilting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Quilting fans also like?

Beyond Quilting itself, the audience over-indexes on Knitting pattern (21.32×), Yarn (8.51×), Sewing (6.74×), and Ravelry (16.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Quilting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Quilting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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