Quilting Audience in Germany
Quilting has an estimated audience of 1,542,659 people in Germany. 84.1% are female, 15.9% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Knitting needle, Knitting pattern, Yarn, Sewing, Art Deco.
The average Quilting fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Knitting needle, Knitting pattern, Yarn, with strongest over-indexing on Knitting needle (23.71× the country average). Demographically, the Quilting audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Quilting fans
| Metric | Value |
|---|---|
| Female | 84.1% |
| Male | 15.9% |
| Average age | 41.2 |
| Estimated audience size | 1,542,659 |
Audience persona
The typical Quilting fan in Germany is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Knitting needle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 334,835 | 0.99× |
| Bayern | 272,871 | 1.1× |
| Baden-Württemberg | 248,919 | 1.18× |
| Hessen | 145,240 | 1.24× |
| Niedersachsen | 144,520 | 0.96× |
| Berlin | 95,075 | 1.38× |
| Rheinland-Pfalz | 79,012 | 1.02× |
| Sachsen | 73,416 | 0.97× |
| Schleswig-Holstein | 57,294 | 1.03× |
| Hamburg | 38,902 | 1.12× |
| Brandenburg | 38,486 | 0.8× |
| Sachsen-Anhalt | 31,162 | 0.78× |
| Thüringen | 30,980 | 0.79× |
| Mecklenburg-Vorpommern | 23,019 | 0.78× |
| Saarland | 15,569 | 0.82× |
| Bremen | 13,566 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knitting needle | 23.71× | Fashion & Accessoires |
| Knitting pattern | 21.32× | Fashion & Accessoires |
| Yarn | 8.51× | Fashion & Accessoires |
| Sewing | 6.74× | Home & Garden |
| Art Deco | 15.34× | Arts & Culture |
| Ravelry | 16.65× | Internet & Social Media |
| Textile industry | 11.39× | Fashion & Accessoires |
| Knitting | 6.1× | Home & Garden |
| Wool | 7.07× | Fashion & Accessoires |
| Decoration | 5.92× | Home & Garden |
| Arts and Crafts movement | 10.26× | Arts & Culture |
| Red carpet | 19.28× | Movies & TV |
| Handmade | 5.59× | Home & Garden |
| Crochet | 5.58× | Home & Garden |
| Ornamental plant | 4.94× | Home & Garden |
| Handmade Crafts | 6.23× | Kids & Family |
| Towel | 15.49× | Home & Garden |
| Bedding | 5.77× | Home & Garden |
| Local news | 4.14× | News |
| Made in Italy | 5.26× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.76 |
| DIY Mentality | THRILL | 2.41 |
| Design Affinity | PREMIUM | 2.18 |
| Sustainability | BALANCE | 1.88 |
| Urban Lifestyle | OPEN | 1.7 |
| Pet Ownership | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| Japan | 8.4% |
| Brazil | 6.5% |
See Quilting audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Quilting have in Germany?
Quilting has an estimated audience of 1,542,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quilting fans?
84.1% of Quilting fans are female, 15.9% are male, with an average age of 41.2 years.
Which brands do Quilting fans like most?
Quilting fans show strongest brand affinity for Knitting needle (23.71×), Knitting pattern (21.32×), and Yarn (8.51×) over the country average.
Where do Quilting fans live in Germany?
Quilting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 334,835), Bayern (reach 272,871), and Baden-Württemberg (reach 248,919). These three regions account for the largest share of the active audience.
What other brands do Quilting fans also like?
Beyond Quilting itself, the audience over-indexes on Knitting pattern (21.32×), Yarn (8.51×), Sewing (6.74×), and Art Deco (15.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quilting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.