Towel Audience in Germany
Towel has an estimated audience of 589,670 people in Germany. 72.8% are female, 27.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Baiersbronn, Natural rubber, Mothercare.
The average Towel fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Baiersbronn, with strongest over-indexing on Progressive rock (3.59× the country average). Demographically, the Towel audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Towel fans
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 37.3 |
| Estimated audience size | 589,670 |
Audience persona
The typical Towel fan in Germany is more female, around 37.3 years old, with strong Creativity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 146,046 | 1.13× |
| Bayern | 99,322 | 1.05× |
| Baden-Württemberg | 88,444 | 1.1× |
| Niedersachsen | 59,676 | 1.04× |
| Hessen | 45,002 | 1× |
| Berlin | 28,011 | 1.06× |
| Rheinland-Pfalz | 27,795 | 0.94× |
| Sachsen | 27,045 | 0.94× |
| Schleswig-Holstein | 22,076 | 1.04× |
| Brandenburg | 17,280 | 0.94× |
| Hamburg | 15,140 | 1.14× |
| Thüringen | 13,295 | 0.88× |
| Sachsen-Anhalt | 12,788 | 0.84× |
| Mecklenburg-Vorpommern | 9,718 | 0.86× |
| Saarland | 6,622 | 0.91× |
| Bremen | 5,628 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.59× | Music & Radio |
| Gil Ofarim | 2.03× | Music & Radio |
| Baiersbronn | 9.47× | Travel & Leisure |
| Natural rubber | 2.54× | Cars & Mobility |
| Mothercare | 1.82× | Kids & Family |
| Centurion (film) | 4.51× | Movies & TV |
| Jaripeo | 20× | Sports |
| Enzkreis | 7.56× | Travel & Leisure |
| The Hunt (2012 film) | 3.26× | Movies & TV |
| Erdek | 17.05× | Travel & Leisure |
| myDealZ | 1.96× | Shopping |
| Icon (magazine) | 1.66× | Arts & Culture |
| Free University of Berlin | 2.12× | Business & Career |
| Homesteading | 3.69× | Home & Garden |
| Emil Nolde | 2.96× | Arts & Culture |
| Nationality | 1.59× | Politics & Society |
| Caprivi Strip | 5.14× | |
| Jason Clarke (actor) | 2.18× | Movies & TV |
| Anton Hofreiter | 2.49× | Politics & Society |
| Emmaljunga | 7.34× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.64 |
| Design Affinity | PREMIUM | 2.31 |
| Quality Awareness | PREMIUM | 2.15 |
| Sustainability | BALANCE | 1.96 |
| Convenience Orientation | PREMIUM | 1.64 |
| Luxury Orientation | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Brazil | 5.3% |
| Italy | 4.8% |
See Towel audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Towel have in Germany?
Towel has an estimated audience of 589,670 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Towel fans?
72.8% of Towel fans are female, 27.2% are male, with an average age of 37.3 years.
Which brands do Towel fans like most?
Towel fans show strongest brand affinity for Progressive rock (3.59×), Gil Ofarim (2.03×), and Baiersbronn (9.47×) over the country average.
Where do Towel fans live in Germany?
Towel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 146,046), Bayern (reach 99,322), and Baden-Württemberg (reach 88,444). These three regions account for the largest share of the active audience.
What other brands do Towel fans also like?
Beyond Towel itself, the audience over-indexes on Gil Ofarim (2.03×), Baiersbronn (9.47×), Natural rubber (2.54×), and Mothercare (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Towel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.