Rascasse Audience Intelligence

Towel Audience in Germany

A data profile of the people who buy, follow and care about Towel in Germany — modelled from more than twelve digital signal sources. Towel has an estimated audience of 589,670 people in Germany.

#4272among Topic in Germany#603in Home & Garden

The average Towel fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Window blind, Trabzonspor, Süper Lig, with strongest over-indexing on Window blind (22.25× the country average).

Demographically, the Towel audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Towel fan in Germany is more female, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Window blind.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Towel profile in Germany.

Audience size
590K
in Germany
Gender
72.8%♀
27.2% male
Age
37.3
average years
Country rank
#10251
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Towel fans

72.8% are female, 27.2% are male, average age 37.3.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Towel audience in Germany
MetricValue
Female72.8%
Male27.2%
Average age37.3
Estimated audience size589,670
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Towel audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Towel audience comes from Germany.

Worldwide audience distribution share by country for Towel
CountryShare
United States18.7%
Brazil5.3%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Towel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Towel fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.19×
02Hamburg~10K1.12×
03Bremen~6K1.09×
04Nordrhein-Westfalen~100K1.08×
05Baden-Württemberg~90K1.08×
06Hessen~50K1.04×
07Bayern~100K1.03×
08Niedersachsen~60K1.01×
09Schleswig-Holstein~20K1.00×
10Rheinland-Pfalz~30K0.97×
11Sachsen~30K0.95×
12Brandenburg~20K0.95×
13Thüringen~10K0.95×
14Saarland~7K0.94×
15Sachsen-Anhalt~10K0.90×
16Mecklenburg-Vorpommern~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Towel, Germany
0.87×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Towel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Towel audience
#·InterestCategoryAffinity×
01Baby ShoesKids & Family33.54×
02OttolenghiFood & Beverages27.55×
03Window blindHome & Garden22.25×
04Ajda PekkanMovies & TV20.00×
05D&RTechnology & Electronics18.20×
06QuiltingHome & Garden15.49×
07TrabzonsporSports14.40×
08Süper LigSports13.11×
09Toni ColletteMovies & TV8.78×
10Forex Online TradingBusiness & Career8.75×
11Day spaBeauty & Wellness6.93×
12Bed sheetHome & Garden6.75×
13Kitchen utensilHome & Garden6.07×
14BlanketHome & Garden5.70×
15PillowHome & Garden5.57×
16KnittingHome & Garden5.38×
17Floral designHome & Garden5.31×
18Garden furnitureHome & Garden4.54×
19Flower bouquetHome & Garden3.67×
20ZaraShopping3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Towel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Towel audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.43×
CreativityOPEN2.22×
SustainabilityBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Towel audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
ExtroversionTHRILL0.89×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Towel have in Germany?

Towel has an estimated audience of 589,670 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Towel fans?

72.8% of Towel fans are female, 27.2% are male, with an average age of 37.3 years.

03

Which brands do Towel fans like most?

Towel fans show strongest brand affinity for Window blind (22.25×), Trabzonspor (14.4×), and Süper Lig (13.11×) over the country average.

04

Where do Towel fans live in Germany?

Towel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Towel fans also like?

Beyond Towel itself, the audience over-indexes on Trabzonspor (14.4×), Süper Lig (13.11×), Quilting (15.49×), and D&R (18.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Towel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Towel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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