Day spa Audience in Germany
Day spa has an estimated audience of 2,440,660 people in Germany. 71.4% are female, 28.6% are male, average age 38.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Infrared sauna, Wedding chapel, Banya (sauna), India national cricket team, Kilt.
The average Day spa fan in Germany is 38.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Infrared sauna, Wedding chapel, Banya (sauna), with strongest over-indexing on Infrared sauna (44.8× the country average). Demographically, the Day spa audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Day spa fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 38.8 |
| Estimated audience size | 2,440,660 |
Audience persona
The typical Day spa fan in Germany is more female, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Infrared sauna.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,362,911 | 3.47× |
| Baden-Württemberg | 892,476 | 2.68× |
| Nordrhein-Westfalen | 265,914 | 0.5× |
| Hessen | 256,161 | 1.38× |
| Rheinland-Pfalz | 202,922 | 1.66× |
| Niedersachsen | 146,231 | 0.62× |
| Sachsen | 74,941 | 0.63× |
| Berlin | 71,614 | 0.66× |
| Schleswig-Holstein | 48,195 | 0.55× |
| Thüringen | 43,239 | 0.7× |
| Hamburg | 35,596 | 0.65× |
| Sachsen-Anhalt | 32,500 | 0.51× |
| Brandenburg | 30,114 | 0.4× |
| Saarland | 26,104 | 0.87× |
| Mecklenburg-Vorpommern | 22,911 | 0.49× |
| Bremen | 6,539 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infrared sauna | 44.8× | Home & Garden |
| Wedding chapel | 29.17× | Kids & Family |
| Banya (sauna) | 39.11× | Home & Garden |
| India national cricket team | 19.11× | Sports |
| Kilt | 33.88× | Fashion & Accessoires |
| Maclaren | 15.74× | Kids & Family |
| Indian Premier League | 7.39× | Sports |
| Organic product | 4.89× | Food & Beverages |
| Health promotion | 19× | Health |
| Home Fries (film) | 12.72× | |
| Movies | 1.99× | Movies & TV |
| Sports | 1.91× | Sports |
| Landscape design | 4.68× | Business & Career |
| Food | 1.89× | Food & Beverages |
| Shopping | 1.86× | Shopping |
| Rohit Sharma | 38.5× | Sports |
| Cooking oil | 16.95× | Food & Beverages |
| Cooking Healthy | 11.92× | Food & Beverages |
| Indian Premier League | 12.17× | Sports |
| Birthday Gifts | 5.93× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.63 |
| Indulgence | JOY | 1.55 |
| Design Affinity | PREMIUM | 1.55 |
| Travelling | THRILL | 1.52 |
| Sports Activity | POWER | 1.44 |
| Pet Ownership | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 29.3% |
| United States | 15.5% |
| Italy | 7.6% |
See Day spa audiences in other countries
More Treatment audiences in Germany
- Laser (3,077,270)
- Microblading (2,050,821)
- Facial (1,983,642)
- Facial care (1,884,586)
- Silicone (912,027)
Frequently asked questions
How many fans does Day spa have in Germany?
Day spa has an estimated audience of 2,440,660 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Day spa fans?
71.4% of Day spa fans are female, 28.6% are male, with an average age of 38.8 years.
Which brands do Day spa fans like most?
Day spa fans show strongest brand affinity for Infrared sauna (44.8×), Wedding chapel (29.17×), and Banya (sauna) (39.11×) over the country average.
Where do Day spa fans live in Germany?
Day spa fans in Germany are most concentrated in Bayern (reach 1,362,911), Baden-Württemberg (reach 892,476), and Nordrhein-Westfalen (reach 265,914). These three regions account for the largest share of the active audience.
What other brands do Day spa fans also like?
Beyond Day spa itself, the audience over-indexes on Wedding chapel (29.17×), Banya (sauna) (39.11×), India national cricket team (19.11×), and Kilt (33.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Day spa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.