Day spa Audience in Germany
A data profile of the people who buy, follow and care about Day spa in Germany — modelled from more than twelve digital signal sources. Day spa has an estimated audience of 2,440,660 people in Germany.
The average Day spa fan in Germany is 38.8 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Infrared sauna, Wedding chapel, India national cricket team, with strongest over-indexing on Infrared sauna (44.8× the country average).
Demographically, the Day spa audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Day spa fan in Germany is more female, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Infrared sauna.
At a glance
The key figures that characterise the Day spa profile in Germany.
Search interest · 12-month trend
Demographics of Day spa fans
71.4% are female, 28.6% are male, average age 38.8.
Gender split
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 38.8 |
| Estimated audience size | 2,440,660 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Day spa audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 29.3% |
| United States | 15.5% |
| Italy | 7.6% |
Geography
Where the Day spa audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~1.5M | 3.40× | |
| 02 | Baden-Württemberg | ~900K | 2.64× | |
| 03 | Rheinland-Pfalz | ~200K | 1.62× | |
| 04 | Hessen | ~300K | 1.38× | |
| 05 | Saarland | ~30K | 0.93× | |
| 06 | Thüringen | ~50K | 0.77× | |
| 07 | Bremen | ~10K | 0.70× | |
| 08 | Hamburg | ~40K | 0.69× | |
| 09 | Sachsen | ~80K | 0.66× | |
| 10 | Berlin | ~70K | 0.66× | |
| 11 | Mecklenburg-Vorpommern | ~30K | 0.65× | |
| 12 | Niedersachsen | ~200K | 0.64× | |
| 13 | Sachsen-Anhalt | ~40K | 0.63× | |
| 14 | Schleswig-Holstein | ~50K | 0.62× | |
| 15 | Brandenburg | ~40K | 0.54× | |
| 16 | Nordrhein-Westfalen | ~300K | 0.50× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Day spa audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infrared sauna | Home & Garden | 44.80× | ||
| 02 | Banya (sauna) | Home & Garden | 39.11× | ||
| 03 | Rohit Sharma | Sports | 38.50× | ||
| 04 | Kilt | Fashion & Accessoires | 33.88× | ||
| 05 | Wedding chapel | Kids & Family | 29.17× | ||
| 06 | India national cricket team | Sports | 19.11× | ||
| 07 | Health promotion | Health | 19.00× | ||
| 08 | Cooking oil | Food & Beverages | 16.95× | ||
| 09 | Maclaren | Kids & Family | 15.74× | ||
| 10 | Home Fries (film) | Movie / TV Show / Series | 12.72× | ||
| 11 | Indian Premier League | Sports | 12.17× | ||
| 12 | Cooking Healthy | Food & Beverages | 11.92× | ||
| 13 | Birthday Gifts | Kids & Family | 5.93× | ||
| 14 | Organic product | Food & Beverages | 4.89× | ||
| 15 | Landscape design | Business & Career | 4.68× | ||
| 16 | Pomeranian (dog) | Pets & Animals | 4.37× | ||
| 17 | Movies | Movies & TV | 1.99× | ||
| 18 | Sports | Sports | 1.91× | ||
| 19 | Food | Food & Beverages | 1.89× | ||
| 20 | Shopping | Shopping | 1.86× |
Personality of the Day spa audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.99× | |
| Healthy Lifestyle | BALANCE | 1.94× | |
| Individualism | JOY | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Social Media Usage | JOY | 0.72× | |
| Patriotism | CONSERVATISM | 0.80× |
Frequently asked questions
How many fans does Day spa have in Germany?
Day spa has an estimated audience of 2,440,660 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Day spa fans?
71.4% of Day spa fans are female, 28.6% are male, with an average age of 38.8 years.
Which brands do Day spa fans like most?
Day spa fans show strongest brand affinity for Infrared sauna (44.8×), Wedding chapel (29.17×), and India national cricket team (19.11×) over the country average.
Where do Day spa fans live in Germany?
Day spa fans in Germany are most concentrated in Bayern (reach ~1.5M), Baden-Württemberg (reach ~900K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Day spa fans also like?
Beyond Day spa itself, the audience over-indexes on Wedding chapel (29.17×), India national cricket team (19.11×), Banya (sauna) (39.11×), and Kilt (33.88×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Day spa audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Day spa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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